Junior Brand Manager (Redd'S)
Warsaw, Masovian District, Poland
I was involved in two important projects for Redd’s:1. Tactical activation including 2 in-outs (Apple Dry & Max) and whole range support• Apple Dry NPD project team coordination incl. factory, finance, sales & trade members• Running independent projects: digital campaign and national sampling• Cooperation in ATL campaign incl. briefing, treatment & storyboard assessment, shooting• Project post analysis: Nielsen Answers, ATP, researches results & internal reports• Excellence award for high engagement in Apple Dry & Max project 2. Brand re-launch including pack, tastes, positioning and creative platform changes• Involvement in projects: brand identity, brand insight & creative platform• Running independent project of whole range pack re-design incl. bottle shape change• Digital & sampling management: new strategy, briefing & execution• Product taste changes project involvement• Independent sales story preparation & re-launch presentation at regional conferences• Cooperation in ATL & OOH campaign incl. briefing, assessment and adaptationOn daily basis:• Close cooperation with Insight: data analysis, researches briefings, focus groups• Forecast revisions & packaging stock management during in-outs and re-launch projects