Basil Badenhorst Email & Phone Number

Business Broking (Sales and Purchases of Businesses) and Company Mentoring to improve profit performance.

Auckland, New Zealand

• The DCL is a business with a number of divisions – viz. Skin Care, Textiles, Apparel, Souvenir, and Produce (Honey, Butter, Biscuits and Chocolates).Responsibilities:My role as General Manager was to manage the day to.
• Each division was analyzed for profitability. One non profitable division was closed.
• The company historically had certain periods in the year that were unprofitable. These were identified and divisional release schedules began addressing these shortfalls.
• All reporting lines were clearly set with individual annual targets.
• A quarterly job description and personnel feedback meeting was established.
• Stock issues were analyzed and a plan to deal with old stock initiated.

Auckland, New Zealand

• Storex Industries Ltd. is a manufacturer and importer of Housewares. The company is a key wholesaler to major retail chains in New Zealand.Responsibilities:The company historically was a plastic coated wire.
• The import division now contributes 90% of the overall profitability of the company.
• At Storex a joint venture franchise for export business was signed with one of our key customers. Typically this made a positive GP shift of 25% across a number of the ranges.
• Within the first six months of my tenure at Storex the company lost 50% of its business as a result of one major customer choosing to import a particular product into New Zealand rather than purchase the locally made.
• Storex is now represented in seven major Retail Chains throughout New Zealand.
• All locally manufactured products were outsourced to companies within the group at improved margins – some as high as 15% and as a result overheads were significantly reduced by 50%.

Auckland

• Symbiotics is one of the principal producers of Colostrum products and the Symbiotics Brand is a leading international brand of Colostrum in the nutriceutical market. Responsibilities:
• Researched key markets
• Established the database for recording and monitoring the following;– Consumer trends, – Competition, – Product developments, – Market size, – Strategic Planning, – Production to Sales delivery and – Sales / Profit.
• Formulated the marketing and sales plans for national and international launches of the product.
• Developed the formulations for two new ranges.
• Ran an aggressive advertising and Public Relations campaign

Cape Town Area, South Africa

• Fine Chemicals Corporation is the only active pharmaceutical ingredient manufacturer, with Food and Drug Administration (FDA) accredited products in South Africa. Responsibilities/Role:
• As the National Marketing and Sales Manager I was responsible for all sales of the active pharmaceutical ingredients and non-nutritive sweeteners to Pharmaceutical, Food and Animal Food Manufacturers in Southern Africa.
• As Fine Chemicals has FDA accredited products, I was responsible for originating relevant Standard Operating Procedures, training staff, and monitoring compliance on a regular basis with the Senior Management Team.
• Within the industry I dealt with the Medical Control Council, the Board of Trade and the Department of Customs and had involvement in the Government Cluster initiative for the Pharmaceutical Industry of S.A. Key.
• The marketing division met budget each year, the highest growth recorded was an annual net return of an additional 25% above inflation.
• Within Africa new pharmaceutical business opportunities were achieved with both the Private and Government Sectors. Having developed three of these markets in different countries from 'grass roots' level, they were.

Education record

Bachelor Of Science (Bsc), Bachelor Of Theology, Diploma Of Business Studies, International Economics