Basil Badenhorst Email & Phone Number

Business Broking (Sales and Purchases of Businesses) and Company Mentoring to improve profit performance.

Auckland, New Zealand

The DCL is a business with a number of divisions – viz. Skin Care, Textiles, Apparel, Souvenir, and Produce (Honey, Butter, Biscuits and Chocolates).Responsibilities:My role as General Manager was to manage the day to day activity of the company and to provide structure and initiatives to the company across all divisions.• Each division was analyzed for profitability. One non profitable division was closed.• The company historically had certain periods in the year that were unprofitable. These were identified and divisional release schedules began addressing these shortfalls.• All reporting lines were clearly set with individual annual targets.• A quarterly job description and personnel feedback meeting was established.• Stock issues were analyzed and a plan to deal with old stock initiated.• A number of new products were initiated under a new Brand Focus such as biscuits, art décor for the local and international market, and various new lines for the tourist retail stores.Key achievements:• An exclusive Distribution Agreement was signed with Donovan’s Chocolates. The chocolates were sold and distributed to all Tourist Retail outlets, Speciality Stores and FMCG Chains under a new Brand identity. Initial profit was 180k per annum. • The Branded Skin Care Range was promoted in all tourist retail outlets throughout New Zealand. The Kiri label was sold into most tourist outlets as well as 6 Fast Moving Consumer Goods Chain Stores.• Within the first two months I saved the company 100k by technically correcting a couple of lines in the Skin Care Range.• All non-profit lines were identified and a plan made to replace them with new items. Stock of slow sellers was reduced significantly e.g. in the sock category eighty old styles were deleted and over fifty new ones were introduced. The profitability of this category improved over 300%.

Auckland, New Zealand

Storex Industries Ltd. is a manufacturer and importer of Housewares. The company is a key wholesaler to major retail chains in New Zealand.Responsibilities:The company historically was a plastic coated wire manufacturing organization. My role as Chief Executive Officer was to take the company to the next level increasing market share and developing the business. To achieve this the company had to change from a production orientated focus to that of a Wholesaler and Trader in the Retail Sector.Key Achievements:• The import division now contributes 90% of the overall profitability of the company. • At Storex a joint venture franchise for export business was signed with one of our key customers. Typically this made a positive GP shift of 25% across a number of the ranges.• Within the first six months of my tenure at Storex the company lost 50% of its business as a result of one major customer choosing to import a particular product into New Zealand rather than purchase the locally made item. Over two years we managed to replace the lost business. Over the following twelve months we also regained the customer and supplied their product via indent and local manufacturing combined. Overall through this we improved the GP by 11% for the product category. • Storex is now represented in seven major Retail Chains throughout New Zealand.• All locally manufactured products were outsourced to companies within the group at improved margins – some as high as 15% and as a result overheads were significantly reduced by 50%.

Auckland

Symbiotics is one of the principal producers of Colostrum products and the Symbiotics Brand is a leading international brand of Colostrum in the nutriceutical market. Responsibilities:• Researched key markets• Established the database for recording and monitoring the following;– Consumer trends, – Competition, – Product developments, – Market size, – Strategic Planning, – Production to Sales delivery and – Sales / Profit figures.• Formulated the marketing and sales plans for national and international launches of the product.• Developed the formulations for two new ranges.• Ran an aggressive advertising and Public Relations campaign• Coordinated sports and special events promotionsKey Achievements: • At Symbiotics successful negotiations led to national and international sales and distribution agreements with Amcal, and agents in Australia, India and South Africa. Marketing initiatives were also undertaken in China, Europe, Finland, Malaysia, Singapore and Hong Kong. • As part of the brand launch of Symbiotics an exclusive agreement was negotiated with New Zealand’s leading magazine Fitness Life to place both editorial and copy in the magazine and to sell the magazine for the first time through Amcal.

Cape Town Area, South Africa

Fine Chemicals Corporation is the only active pharmaceutical ingredient manufacturer, with Food and Drug Administration (FDA) accredited products in South Africa. Responsibilities/Role:• As the National Marketing and Sales Manager I was responsible for all sales of the active pharmaceutical ingredients and non-nutritive sweeteners to Pharmaceutical, Food and Animal Food Manufacturers in Southern Africa and Africa. In addition to my Marketing and Sales function I had management responsibility for overseeing the Finished Goods Warehouse, Dispatch and Distribution, and the contract for the Laundry and Site Cleanliness. • As Fine Chemicals has FDA accredited products, I was responsible for originating relevant Standard Operating Procedures, training staff, and monitoring compliance on a regular basis with the Senior Management Team. • Within the industry I dealt with the Medical Control Council, the Board of Trade and the Department of Customs and had involvement in the Government Cluster initiative for the Pharmaceutical Industry of S.A. Key Achievements: • The marketing division met budget each year, the highest growth recorded was an annual net return of an additional 25% above inflation. • Within Africa new pharmaceutical business opportunities were achieved with both the Private and Government Sectors. Having developed three of these markets in different countries from 'grass roots' level, they were further enhanced and maintained profitably.

Education record

Bachelor Of Science (Bsc), Bachelor Of Theology, Diploma Of Business Studies, International Economics