Led the growth side of the company, implementing business strategy focusing on Sales &Marketing, and helped the organization grow from a 100 to 10,000 customers in a hyper-localdelivery model e-commerce platform.Devised detailed growth plans for the company per the organisation's expansion plans by working closely with the company stakeholders.Identified and implemented a pivot in the business model, reducing the customer churn rate by24%.Conducted extensive competitor data analysis of major competitors daily using data scraping to evaluate our pricing and marketing strategy and understand our market position.Integrated a customer support system integrated with Zoho CRM and established an Exotel IVR system, improving customer response times, KPI measurements, and overall team efficiency by 21%.Conceived a process improvement by implementing a ticketing system to register and track customercomplaints, reducing complaint resolution time by 33.34%.Led and managed the customer support team ensuring data acquisition and customer satisfaction.

Analyzed the overall market and implemented strategies to incorporate services to independent houses and gated communities, kick-starting the company's growth and increasing revenue growth rate by 85.71%.Acquired customers through Social Media Marketing and Search Engine Marketing implementing campaigns and managing execution for optimal ROI.Planned and executed bi-weekly mega sales and festive day sales for customer acquisition, retention, and monetization through various channels, resulting in revenue upwards of ₹ 800,000.Analyzed app customer data and conceptualized segmentation, targeting and positioning to optimize marketing campaigns and reduce CPI costs by 24%.Played a pivotal role in driving the company's exponential growth, increasing customer base from 100 to 2600, and boosting revenue by 31.4 times.

Utilized market research and industry trends to prepare and submit competitive quotations, resulting in the successful acquisition of work orders over ₹ 1,000,000.Efficiently organized product manufacturing and intermediary processes by prioritizing client precedence and aligning them with client requirements and timelines.Proactively gathered and analyzed client feedback to ensure product satisfaction, fostering customer retention and loyalty.Engaged in collaborative efforts with multiple purchase departments of client organizations to offer tailored product solutions that best met their specific requirements and needs.Conducted comprehensive market research to identify suppliers capable of delivering goods at the desired quality and competitive rates.

Drove organic traffic and generated quality leads for the organization by implementing effective SEO strategies on the BYJU'S domain.Enhanced customer engagement metrics by promptly addressing and updating both new and recurring customer queries to ensure a positive and satisfactory experience.Spearheaded the implementation of Search Engine Optimization strategies for the chemistry instance, resulting in significant improvements in inbound traffic and leads generated.Brought high-volume keyword rankings for the respective pages on the BYJU'S domain to the following improved ranks: o Chemistry – 6th from 20th o Organic chemistry – 3rd from 35thSuccessfully boosted organic traffic by 52.68% across all pages under the chemistry instance, resulting in a consistent daily influx of organic traffic ranging from 8,000 to 10,000 visits