Basil J. Duke

Basil J. Duke Email and Phone Number

Vice President of User Experience | Design Lead for Business Banking @ JPMorgan Chase & Co.
New York, NY, US
Basil J. Duke's Location
New York City Metropolitan Area, United States, United States
Basil J. Duke's Contact Details

Basil J. Duke personal email

About Basil J. Duke

I am a Senior Product Designer with over 17 years of experience in designing and developing user-centric products for various industries, including employee recognition, banking, and Web3. My core competencies include design systems governance, prototyping, wireframing, user testing, product maintenance, and new feature implementation. I also have a strong background in user research, data analysis, and workshop facilitation, enabling me to collaborate effectively with cross-functional teams and stakeholders.Currently, I work at MadHive, a Web3 start-up that leverages blockchain technology to create innovative solutions for audience engagement and identity authentication. I lead the design of products such as Block Explorer, Staking UI, Hello World apps, and Wallets, working with affiliated start-ups Alice and Valence. Some of my notable achievements include increasing investor conversion by 32.8%, migrating 12M MAD tokens into 18M ALCA tokens, and designing and running custom workshops to align the product roadmap and priorities with the organization's goals and needs. I am passionate about exploring emerging technologies and applying user design principles to create impactful and intuitive experiences.

Basil J. Duke's Current Company Details
JPMorgan Chase & Co.

Jpmorgan Chase & Co.

View
Vice President of User Experience | Design Lead for Business Banking
New York, NY, US
Employees:
213060
Basil J. Duke Work Experience Details
  • Jpmorgan Chase & Co.
    Vice President Of User Experience | Design Lead For Business Banking
    Jpmorgan Chase & Co.
    New York, Ny, Us
  • Jpmorgan Chase & Co.
    Vice President Of User Experience | Design Lead
    Jpmorgan Chase & Co. Feb 2024 - Present
    New York, Ny, Us
  • Madhive
    Lead Product Designer For Blackchain & Ai Technologies
    Madhive Feb 2022 - Feb 2024
    New York, New York, Us
    Working with affiliated Web3 MadHive start-ups (Alice & Valence) for layer 2 Proof-of-Stake blockchain, and identity authentication for audience engagement solutions with 32M+ of funding. Leading the design of products such as Block Explorer, Staking UI, Hello World apps, and Wallets.♥ Some high lights:→ Increasing investor conversion by 32.8% with improvements of the Staking UI that led to a higher token stake lockup.→ Suceffuly migrated 100% of 12M MAD tokens into 18M ALCA tokens (worth 12.6 ETH on 10/22) by problem-solving challenges with GAS fees and transaction amounts at the time.→ Design and run custom workshops to clarify products roadmap and priorities within the organization's goals and needs.→ Designing, maintaining, and enhancing design systems by curating components by applying atomic design principles.
  • Synechron
    Senior Product Designer
    Synechron Feb 2020 - Mar 2022
    New York, Ny, Us
    Working with cross-functional teams on full project lifecycles in modernization initiatives for clients such as Transamerica and The Royal Bank of Canada. Lead the conception and design of product features internal Transamerica products. Analyzing and breaking down research for design teams and product honors for Transamerica's 401(K) retirement participant experience. Validating user research and redefining user personas and journeys accounting with business goals and user needs, based on user-centric design principles and affinity mapping. Designing and running custom workshops for Transamerica's leadership helping with decision-making and roadmap prioritization. Expanding design systems and creating governance documentation for components.♥ Some high lights:→ Guiding product honors into focusing on impactful product features to achieve client milestones and expanding companies' businesses. → Finding inconsistencies in previous research and helping product honors to adapt to changes with different problems solving techniques→ Creating educational custom working sessions for leadership to define the required components to use their products within Transamerica's Cardinal Design System.
  • Madison Performance Group
    Product Designer
    Madison Performance Group May 2016 - Feb 2020
    New York, Ny, Us
    Manage and improve white-label SaaS products' design system by creating governance, classifying components, and adding new features that increased business value. Working with e-commerce teams to increase revenue and conversions with AB testing and data analysis.♥ Some high lights:→ Working with the sales team and leadership on new product features that successfully translated into 5.6M+ in business review.→ Working with leadership to successfully acquire more than 15+ clients into the SaaS product making Maestro the main avenue of revenue for the company.
  • Madison Performance Group
    Ux/Ui Designer
    Madison Performance Group Jan 2013 - May 2016
    New York, Ny, Us
    Participating in building from the grownup an employee recognition white label Saas product with flexible UI that could adjusted to multiple corporate images. Working in ideation and design thinking with a double-diamond design process; discovery, definement, development, testing, iteration, and delivery.♥ Some high lights:→ Applying creative problem-solving techniques such as the provocation technique to discover features that later on would be key in the product to trigger employee recognition.→ Create a flexible design system with a white-label user interface that was able to adapt to multiple clients without requiring any white glove treatment.→ Helping with the front-end development of the product for multiple clients with different CSS styles for different clients
  • Etl Advertising
    Senior Web Designer
    Etl Advertising Jan 2012 - Jul 2013
    Create PSDs for visual layout of web pages and convert each design into HTML and CSSMaintain and update all JQuery plugins for the website, and creating mock-ups for proposed project pages and update them as needed
  • Blackbird Group, Inc.
    Senior Web Designer
    Blackbird Group, Inc. Aug 2011 - Apr 2013
    New York, Ny, Us
    Web design, logo design, Corporate Identity, large size print design for Booths and trade show material, email blast, PowerPoint presentations, and flash animation.
  • Source Lab Inc
    Web Designer
    Source Lab Inc Sep 2009 - Nov 2010
    Create, design and manage websites, Flash Animation, action script programming for websites and advertising banners
  • Architexture
    Graphic Web Designer
    Architexture Jan 2009 - Feb 2010
    Website manage and website designadvertising banners, Flyers and brochures
  • El Noticiero
    Graphic Designer
    El Noticiero Aug 2007 - Aug 2009
    News paper design - Successfully design for news paper promotional material and sales collateral. Create design themes and graphics for marketing and sales.
  • Nvia
    Web Designer
    Nvia Feb 2006 - Aug 2007
    Madrid, Madrid, Es
    Coordinate and manage websites and projects, flash banners for Advertising, advertising for magazines, tv commercials, collaborate with clients to create vision and sale strategies.

Basil J. Duke Skills

Web Design Illustration Css Html Flash Animation Banner Ads Dreamweaver Illustrator Art Direction Typography Graphic Design Adobe Creative Suite Packaging Icon Design Photoshop Visual Design Logo Design Graphics Wordpress Advertising Adobe Illustrator User Experience User Interface Design

Basil J. Duke Education Details

  • New York University
    New York University
    Digital/Multimedia And Information Resources Design
  • New York University
    New York University
    Digital/Multimedia And Information Resources Design
  • Mc Fatter Center
    Mc Fatter Center
    Indesing Cs4
  • Corporación Universitaria Taller 5
    Corporación Universitaria Taller 5
    Web Design

Frequently Asked Questions about Basil J. Duke

What company does Basil J. Duke work for?

Basil J. Duke works for Jpmorgan Chase & Co.

What is Basil J. Duke's role at the current company?

Basil J. Duke's current role is Vice President of User Experience | Design Lead for Business Banking.

What is Basil J. Duke's email address?

Basil J. Duke's email address is bj****@****ail.com

What schools did Basil J. Duke attend?

Basil J. Duke attended New York University, New York University, Mc Fatter Center, Corporación Universitaria Taller 5.

What are some of Basil J. Duke's interests?

Basil J. Duke has interest in Graphic Design, Action Script, Animation, Web Design.

What skills is Basil J. Duke known for?

Basil J. Duke has skills like Web Design, Illustration, Css, Html, Flash Animation, Banner Ads, Dreamweaver, Illustrator, Art Direction, Typography, Graphic Design, Adobe Creative Suite.

Who are Basil J. Duke's colleagues?

Basil J. Duke's colleagues are Lewis Mbua, Emily Kovacs, Jennifer Chung, Maheedhar Vishwanathula, Pradeep Cs, Pavan Kumar K N, Scott J. Lieb.

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