The challenge of creating new value and grounded marketing strategies for organizations has always captured my interest. Over my career I've succeeded in defining and building out the marketing and product management functions at more than a half dozen companies, varying in size and market focus, and covering such diverse technology areas as Web analytics; enterprise data management; data warehouse/ETL tools; ERP/CRM systems; software testing solutions; customer feedback portals; social media; and mobility applications and tools. Each situation has drawn on and added to my strengths as a creative and broadly knowledgeable software marketing professional, able to adapt quickly and effectively to the requirements of the product team and the business goals of the company.Specialties: Strategic & product planning • Market research • Product definition & launch • Sales training • Analyst relations • Business development • Branding, messaging, & positioning • Pricing/licensing strategy • Customer feedback programs • Technology acquisitions • Marketing communications
Listed skills include Strategy, Product Marketing, Start Ups, Product Management, and 24 others.