Basil Harris, Jr. Email & Phone Number

Plan, price, and deliver consulting services to small- to medium-sized businesses in the areas of market planning; product management/marketing; messaging and positioning; corporate communications; and product launch planning and execution. Clearly Creative is a marketing firm that offers a complete spectrum of traditional and cutting edge marketing services to growing businesses.

Marketstreams is a marketing planning and development firm, with a specialty in high-tech product management and product marketing, that teams with technology-oriented companies to design, target, promote, and deliver great products with memorable stories. Recent contract engagements and coverage areas include: * Vetflix, Inc. - Brookline, NH - marketing strategy, marketing communications * Clearly Creative - Cambridge, MA - marketing strategy, programs * Mercury Shipping - Boston, MA - web content development * Atalasoft -- Easthampton, MA - product messaging & positioning * Autodesk - Waltham, MA - strategy, planning * Enterprise Mobile, Inc. – Watertown, MA – product management services * Vovici Corp. – Rockland, MA – product planning & market launch * Scribe Software – Bedford, NH – market research, customer requirements development * Visible Measures - Cambridge, MA - marketing, product management, business development services

Built Vovici’s product management function from the ground up. Performed due diligence on product functionality, product pricing and licensing, competitive positioning, customer satisfaction, and product messaging. Developed detailed product functional requirements and performed all product management functions related to the launch of Community Builder, a portal-based software product focused on enabling and enhancing online communities. Worked closely with Development to elaborate these requirements into a detailed functional specification. Created and documented a focused, metrics-based Beta program in support of a Q1 '08 product launch..

Hired to define and build out all marketing, product management, and business development functions for a fast-growing and highly innovative Web 2.0 company focused on application usage analytics for AJAX-enabled Rich Internet Applications (RIA). Visible Measures won early business from major high tech companies, including Macromedia, Iron Mountain Digital, and Dynatech Corp. Planned and successfully executed Visible Measures’ initial company and product launch. Closed enterprise license deal with Iron Mountain Digital, one of Visible Measures’ first major customers. Established customer roundtable program to define specific environments and requirements for application usage analytics offerings.

Recruited into the newly-formed Global Solutions Group, reporting into the office of the Chairman. Ownership of solutions marketing for Novell’s worldwide Linux and Open Source practice, with responsibility for defining and rolling out migration consulting offerings across industries and geographies. Drove strategy, planning, messaging & positioning, collateral development and customer programs. Developed and delivered targeted Linux solutions offerings for key vertical and technology infrastructure sectors, including state & local government, Linux desktop, and Data Center Linux.

Built and led the product marketing team that designed and drove highly successful solutions initiatives in North America and Europe. Developed full business plans for three major new solutions areas – CRM, ERP, and EAI. Created all supporting programs and materials. With Sales and Engineering support rolled out innovative customer council program to involve customers early and directly in strategic corporate initiatives.

Reporting to the Senior Partner for the $300M Solutions Integration (SI) practice developed the first-ever business plan and marketing strategy encompassing all SI product lines, including Data and Knowledge Management, ERP, and Data Repository Services. Drove all marketing activities for a coordinated co-launch with Microsoft of a new Dot.Com consulting practice in support of their Windows 2000 introduction. Also co-developed a comprehensive strategy and project plan for KPMG Consulting’s e-Engineering practice.

Provided marketing leadership for Engage Technologies' unique web log file ETL tool, Engage Fusion, and companion data warehouse; developed the strategic business analysis that contributed to a $13M acquisition of the company's data warehouse division by Red Brick Systems.

M. Ed., Educational Psychology

Activities and Societies: Thomas O. Marshall Scholar

Mba Credits, Marketing

Honors Ba, Philosophy, History