I teach graduate and undergraduate courses in Integrated Marketing Communications, Advertising and Mass Communications to students in the full and part-time programs at the Caribbean Institute of Media and Communications (CARIMAC) as a member of the adjunct/part-time staff. Many of my students have since moved on to successful careers in Marketing, Journalism, Advertising, Public Relations and Media.

I was recruited as Second-in-Command of the Force's Public Affairs department to help develop, grow and lead the Force’s communications team. In less than a year, I gained rapid promotion due to my strong performance and results, and was appointed Head of Department to build, establish and lead the Force's strategic communications vision and restructure its communications mechanisms. Under my leadership, the JDF's communications machinery effectively protected and enhanced the JDF brand and its reputation, and helped the Force to achieve the highest public approval ranking (68%) among all public institutions for respect, confidence, credibility and trust. In 2017, I lead a communications team in developing and executing the national communications plan to generate awareness, understanding and support of the inaugural Zones of Special Operations (ZOSO) security framework. The communications plan led to a 75% national public approval rating within months.I also directed the communications team responsible for launching and promoting the Jamaica National Service Corp program, aimed at providing at-risk/unattached youth with marketable skills and qualifications. The successful promotion led to a record 6000 applicants and helped the program receive the Radio Jamaica/Gleaner National Award for Innovation in Education, January 2019. I also developed strategies for community outreach programs which were key to the formulation of budgets that enabled minimal human and financial resources yet achieved intended objectives and effects.

Based on my reputation for producing excellent communications practitioners at Northern Caribbean University, I was recruited to teach courses in Marketing, Advertising and Corporate Communications to over 100 students annually in the undergraduate degree program at UTECH's School of Business Administration.

I was courted by the University's Communication Studies Department to return to Jamaica and teach Advertising, Public Relations, Mass Communications, Public Speaking and Communications Research to over 100 students in the BA in Mass Communications program. Today, my former students are household names and influential journalists, reporters and media workers in the Jamaican media and communications landscape.

I was hired by the University to help position the School of Business, Public Administration and Information Sciences as the business school of choice in the New York Tri-State area. I overhauled numerous aspects of the Business School’s marketing and communications plan and improved the visibility and value proposition of its Graduate programs.

I supervised various local and international client accounts as part of advertising agency client management team. I wrote advertising copy and produced content for numerous radio, television and outdoor advertising campaigns for local and international clients such as Blue Cross/Blue Shield, Mitsubishi Motors, Goodyear, Xerox and National Commercial Bank.

I was hired immediately out of University to write copy and produce advertising content for various local and international clients as part of advertising agency creative team. I was soon promoted to supervisory management team as Advertising Account Executive, where I delivered superb results for clients such as Carib Cement, Sprint Telecommunications and Capital & Credit Merchant Bank.