Lai and Associates DMC, is a Digital Media Consultancy offering media strategy and content development services for a range of corporate clients and government institutions in Ontario. Experience Includes:Corporate communications services including Communications Strategy, Production Services, Digital Media Deployment and Execution, Campaign Management.Digital Video production for Social media applications Social media campaign management and digital content… Show more Lai and Associates DMC, is a Digital Media Consultancy offering media strategy and content development services for a range of corporate clients and government institutions in Ontario. Experience Includes:Corporate communications services including Communications Strategy, Production Services, Digital Media Deployment and Execution, Campaign Management.Digital Video production for Social media applications Social media campaign management and digital content creation High Impact typography and flat art design animations E Learning Content Development and Consultancy Show less

As the Lead consultant on multimedia projects, I engaged with clients on the development of tailored marketing platforms utilising media based delivery of original video, audio, print and creative copy. My work under this brand included original Television Productions, Magazine Publishing, Recording Studio Management and Event Management. I also oversaw costing, budgets, production timelines and tracking milestones, embedded in the project roll out, to deliver content that was as… Show more As the Lead consultant on multimedia projects, I engaged with clients on the development of tailored marketing platforms utilising media based delivery of original video, audio, print and creative copy. My work under this brand included original Television Productions, Magazine Publishing, Recording Studio Management and Event Management. I also oversaw costing, budgets, production timelines and tracking milestones, embedded in the project roll out, to deliver content that was as engaging as it was timely, working in concert with in-house, execution team, retail or POP activations. Under the Basillai Entertainment brand I also developed certified training in Sound Engineering and was appointed to various committees for the development of Standards in Curriculum Design, Expansion of the Entertainment Industry Initiatives of Trinidad and Tobago, and as a consultant for certified training in the Eastern Caribbean Island of Dominica. Show less

In this position I was involved in the build stage of standards for the development of curriculums in the field of sound engineering. These standards covered Curriculum Development for Levels 1, 2 and 3. (Certificate, Diploma, Degree) within the National Training Agency (NTA) structure.

Real Spaces is Trinidad and Tobago's only Real Estate Television Series and Website platform, operating since 2010. The brand is well known for representing all leading agencies of the territory and feature properties for rent, lease or sale on the local market. As the Executive Producer, I was involved in the negotiations with all participating Real Estate Agents and Home owners for the content of the series. Sponsors and advertisers were also engaged and feature segments produced for… Show more Real Spaces is Trinidad and Tobago's only Real Estate Television Series and Website platform, operating since 2010. The brand is well known for representing all leading agencies of the territory and feature properties for rent, lease or sale on the local market. As the Executive Producer, I was involved in the negotiations with all participating Real Estate Agents and Home owners for the content of the series. Sponsors and advertisers were also engaged and feature segments produced for various products and services that target the home ownership market.I also interfaced and negotiate with broadcasters for securing national broadcast agreements for each new season over the 13 season run of the series. Show less

As the Marketing DIrector I conceptualized strategic marketing and brand positioning initiatives, scripted proposals and engaged sponsors and advertisers in the various marketing products and opportunities, developed to support the Band's Operations.As an executive, I was also a part of a five member team that managed the operations of the Bands' Carnival Presentations and was able to successfully attract and retain the sponsorship support of a Commercial Bank for a Carnival Band in… Show more As the Marketing DIrector I conceptualized strategic marketing and brand positioning initiatives, scripted proposals and engaged sponsors and advertisers in the various marketing products and opportunities, developed to support the Band's Operations.As an executive, I was also a part of a five member team that managed the operations of the Bands' Carnival Presentations and was able to successfully attract and retain the sponsorship support of a Commercial Bank for a Carnival Band in Trinidad and Tobago's Large Band Category of the Annual Carnival. Show less

As the Principal and Manager of the studio, I developed and maintained the brand as a leading recording studio catering to musicians for recording, editing and mixing services for a number of years. Emerging at the very beginning of the digital recording revolution, Studio 161 was successful in establishing multitrack recording opportunities for numerous bands and recording artists for a decade. A milestone of the studio was its designation as the sole training centre for the NTA and… Show more As the Principal and Manager of the studio, I developed and maintained the brand as a leading recording studio catering to musicians for recording, editing and mixing services for a number of years. Emerging at the very beginning of the digital recording revolution, Studio 161 was successful in establishing multitrack recording opportunities for numerous bands and recording artists for a decade. A milestone of the studio was its designation as the sole training centre for the NTA and NEC Level 1 Certificate in Sound Engineering for Trinidad and Tobago for many years.Studio 161 was also an approved training centre for the Trinidad and Tobago Police Service AV Department, Rudinath Capildeo Learning Resource Center, Trinidad and Tobago Defense Force Band, NALIS, Napirima Bowl and other leading Government Institutions. Show less

Music CD catalog service and website. Specialized in distributing music CDs at reduced prices with national delivery through TTPOST.Our core business was the sale of locally produced music CDs at reduced prices via credit card, transactions with a national reach and distribution. This platform successfully sold thousands of CDs and established the web based service as a leading online retailer at the forefront of ecommerce in Trinidad and Tobago, and was grouped with Ishmael… Show more Music CD catalog service and website. Specialized in distributing music CDs at reduced prices with national delivery through TTPOST.Our core business was the sale of locally produced music CDs at reduced prices via credit card, transactions with a national reach and distribution. This platform successfully sold thousands of CDs and established the web based service as a leading online retailer at the forefront of ecommerce in Trinidad and Tobago, and was grouped with Ishmael Khan and Sons and Angostura Wines as the three leading internet based retailers of the country at that time. Show less

At the age of 19 I was given the golden opportunity to work at the world class recording studio, Caribbean Sound Basin. Assisting in the rehearsals and recording sessions of various artistes at, what was fondly known as "Amar Studios", I gain my first ever album credit as an assistant sound engineer on the studio album from Max But U, Subsequent credits appeared on other albums including 3 Canal's "Blue", Mungal Patasar's "NIrvana" and David Rudder's "Lucke Diamond HorseShoe Club"… Show more At the age of 19 I was given the golden opportunity to work at the world class recording studio, Caribbean Sound Basin. Assisting in the rehearsals and recording sessions of various artistes at, what was fondly known as "Amar Studios", I gain my first ever album credit as an assistant sound engineer on the studio album from Max But U, Subsequent credits appeared on other albums including 3 Canal's "Blue", Mungal Patasar's "NIrvana" and David Rudder's "Lucke Diamond HorseShoe Club" Having the opportunity to work on ultra professional equipment like SSL G series Mixing Consoles and the legendary Neve VR48 boards, are only as memorable to me as the experience I gained from leading Producers and Engineers I had the pleasure of meeting and working under. These included Chief Sound Engineer Sean Poland, Producers Carl "Beaver" Henderson and Robin Imamshah, and Engineers Martin "Mice" Raymond, Francis Escayg and Sheldon "Shel Shok" Benjamin among others. Show less