Better Business Bureau or BBB (http://www.BBB.com.gr) was founded in 2009 and is a Greek management consulting and executive education practice. We partner with our clients to identify their highest-value opportunities, address their most critical challenges, and transform their businesses through developing their people.BBB helps companies develop and manage their franchise networks and designs guerrilla marketing strategies & tactics. Other services offered include: Strategy Development, Sales & Marketing, Innovation & Creativity, Leadership & Change Management, Executive Coaching, Corporate Events Coordination, Conferences and Executive Education.BBB is the Exclusive Representative of Roubini Global Economics (RGE) in the Region. Based in New York, London and Hong Kong RGE’s team of economic experts deliver ahead-of-the-curve financial insights for an at-a-glance understanding of essential global market drivers. My main duties apart from running the everyday operations of the Company are: Create Growth and Growth Implementation Solutions for my operations in the SE Europe region. Drive growth through business development and the delivery of client solutions focused on my Company's' Growth Implementation Value Propositions. I am client focused with excellent business and implementation consulting skills. I lead efforts in building the client relationship in existing and new accounts at all levels. These include in particular relevant pre-sales activities, building senior management client/partner relationships, qualifying projects, understanding requirements, delivering presentations and proposals and closing new business. I have a long experience in managing and directing staff, including Project Managers, Consultants and Contractors, on programs/projects to prioritize work tasks, ensure project milestones and deadlines are met, and ensure work products meet quality and budget standards.

Trout and Partners LLC: http://www.troutandpartners.comThis is the consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist. His concept of Positioning has become the world's #1 business strategy. Dr. Jack Trout has created an international network of consultant boutiques that offer preeminent skills and hands-on experience in the implementation of branding and positioning strategies.Our main goal is to continuously integrate positioning theory into the company's management. First, it guides the strategic decision-making process. Second, it helps management establish strategic positioning thinking in a way that gradually changes its company's business model, enhances its strategic capabilities, and develops its advantages. Tthe actual work adheres to but is not limited to the following: ■ Clarify direction and find the main opportunities Systematically evaluate the strategic situation of the company and the performance of its functions; clarify company's strategic direction and find the main opportunities.■ Identify value and establish positioning Based on the strategic direction of the company, identify and transform the value of innovation and differentiation; establish the company's strategic positioning, and define its strategic core.■ Configure resources around strategic positioning Directed by its strategic positioning, guide the company to allocate necessary resources, carry out planning, and establish effective operations. ■ Lead the market and reshape the industry Following the implementation process, conduct a regular research and evaluation procedure and formulate the responses to competitive challenges. Advance the strategy further to lead the market, establish new standards and reshape the industry. ■ Discover and seize new opportunitiesTrout & Partners will guide this process helping the companies to achieve rapid development and sustainable growth.

Beginning from scratch, Prothesis was built to become a highly respected Retail and Management Consulting Practice, focusing on Reinventing Organizations, developing networks, and maintaining & expanding franchising Networks. Parallel to that, Prothesis also became the highest rated Executive Education organization in South East Europe.Basil Tsaras was leading the successful discovery, advancement and realization of new commercial opportunities for Prothesis. The role focused on new market segments and regional expansion of existing segments. Also drove Prothesis to develop and implement retail management plans for individual clients within the FMCG and professional service industries that were established within North America and Europe. He facilitated professional internal teams of retail managers and franchisees who were allocated by each individual client company. Prothesis undertook significant projects in business process re-engineering and performance improvements. Basil provided advisory to clients on market research, product and corporate brand management, sales and marketing and helped them establish strategic alliances. He organized corporate events and helped clients with their public relations management and in moving to both product diversification and differentiation.Launched an International Executive Education Program led by leading thinkers, Nobel Prize winners, and well published authors, such as: John Kotter (Harvard), Philip Kotler (Kellogg), Willem Buiter (LSE), Michael Hammer (MIT), Peter Senge (MIT), James Belasco (San Diego State), Jay Conrad Levinson (Berkeley), Paul Krugman (Princeton), Stephen Covey, Jack Trout, Daniel Goleman, Al Ries, Quentin Peel, Ken Blanchard, Gus Pagonis, Dan Millman and many more. Also, organized many Executive Education Programs on Leadership, Change Management, Strategy, Marketing & Sales, Customer Service, Innovation and Creativity, ranging from a few days to several weeks in duration.

Responsible for developing the KPMG training function in the areas of: in-house training tailored to the KPMG clients' needs, public workshops in the areas of KPMG expertise and also in big open events such as symposia, fora and conferences.

Founder and Senior Executive of EMI, the largest private Business Advisory and Executive Education Company in Greece from 1987 to 2002. EMI was also the Project Manager of all European Union financed projects for the Prefectures of Central Macedonia and Continental Greece, from 1989 to 1998, involving approximately 5,000 projects with a budget of 1.00 billion Euros.While providing board-level oversight for these Projects of the EMI business, my primary operational focus was on Business Development and Executive Education activities. My role as a business developer required me to develop and excel a number of key skills that made me well managed demanding tasks and responsibilities including:• Execute the full business development cycle with strategic new prospect accounts including lead generation, commercial negotiations and the closing of deals.• Develop credible relationships with senior client partners specifically focusing upon clients within a wide spectrum of Industries arena in Greece, Cyprus and other European countries.• Effectively liaise with various internal functions, including analysts and project managers, to ensure a market-leading customer experience.• Deliver outstanding and engaging client presentations which demonstrate the capabilities and value that my Companies could offer in a competitive landscape. I always was a key player, leading my people by example, empowering my teammates to become leaders themselves and I am confident to admit that:• I have managed a full business and sales cycle including sophisticated solution-selling.• I have the ability to network; create new relationships and leverage off existing partners.• I have demonstrated solid commercial acumen with the ability to close deals and conclude agreements and agree appropriate commercial terms.• I always was highly motivated, used to working autonomously and achieving revenue targets.• Strong academic grounding.

Teaching - Research