Pengfei Zhao
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Pengfei Zhao Email & Phone Number

Manager, Digital Product Analytics at Universal Beijing Resort
Location: Dongcheng District, Beijing, China 6 work roles 2 schools
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Current company
Role
Manager, Digital Product Analytics
Location
Dongcheng District, Beijing, China
Company size

Who is Pengfei Zhao? Overview

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Quick answer

Pengfei Zhao is listed as Manager, Digital Product Analytics at Universal Beijing Resort, a with 933 employees, based in Dongcheng District, Beijing, China. AeroLeads shows a matched LinkedIn profile for Pengfei Zhao.

Pengfei Zhao previously worked as Growth Manager at Didi and Growth Manager at Skyscanner. Pengfei Zhao holds Master Of Science (Msc), Computer Science from University Of St. Andrews.

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Email format at Universal Beijing Resort

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Universal Beijing Resort

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Profile bio

About Pengfei Zhao

Stay curious, stay learning.

Listed skills include Python, Programming, Creative Writing, Google Analytics, and 20 others.

Current workplace

Pengfei Zhao's current company

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Universal Beijing Resort
Universal Beijing Resort
Manager, Digital Product Analytics
china
Website
Employees
933
AeroLeads page
6 roles

Pengfei Zhao work experience

A career timeline built from the work history available for this profile.

Manager, Digital Product Analytics

Current

Tongzhou District, Beijing, China

Scope: Responsible for digital products analytics of Universal Beijing Resort (i.e Universal Studio Beijing, theme park & hotels), including mobile App, WeChat and Ali mini-program, ect.-Operating Performance Analysis-Growth Insights & Opportunities-Data-driven Operation Consult-User Segmenation Mining & Precise Marketing

Jan 2021 - Present

Growth Manager

Beijing City, China

Scope: Client side user growth, Targeting marketing, Custom Lifecycle Influence etc.IN-APP GROWTH OWNER• Making strategy portfolio of client-side subsidy.• Client-side marketing activities and advertising.• Project management, coordinating tech and non-tech stakeholders, to drive product iteration• Break records of luxe ride-sharing orders• Drive strong growth trend.• Fastest recovery speed since COVID-19 with limited resource. MAJOR LEADER OF MARKETING ACTIVITIESContributing to overall marketing strategyincluding subsidy strategy (ROI), target segments, channels, release (wording, vision etc.). Examples: Chengdu Launch Marketing, Didi Luxe anniversary celebration, New Year Surprise Car.

Oct 2019 - Jan 2021

Growth Manager

Beijing City, China

Account Heath check & troubleshooting & optimisationChannel Strategic ManagementNew teammate & grads on-boarding trainingNecessity documenting

Jan 2019 - Sep 2019

Growth Executive

Beijing City, China

1. Manage marketing activities of Skyscanner on Google, Bing, Facebook, Twitter, Apple Search in APAC markets, including multi-market budget plan, performance monitoring, budget pacing, performance optimization, cross-team working with distinct local marketing teams.2. Major focus on SEM: experienced in making & executing detailed optimization actions; experienced in advertised in multi-languages, e.g. English, Simplified and Traditional Chinese, Thai, Korean; experienced in testing in new markets, and setting up account structure.3. Team-working: Good at team member upskilling; Rich experience in cross-country and cross-cultural communication (both online and offline); Project management using JIRA, trello

Aug 2017 - Dec 2018

Sem Executive

Beijing City, China

Get Google Analytics and Google Adwords Certified.Manage SEM Accounts of Baidu, Sogou, 360.Big Data Manipulation and Analysis with Python.Work Automation by Python Programming.Handle with finance affairs of SEM. Account Management and Revenue Tracking with Kenshoo.

May 2016 - Dec 2018

公务员

内蒙古国资委信息处

Huhehaote, Inner Mongolia, China

Nov 2011 - Jun 2014
Team & coworkers

Colleagues at Universal Beijing Resort

Other employees you can reach at btghg.com. View company contacts for 933 employees →

2 education records

Pengfei Zhao education

Master Of Science (Msc), Computer Science

Major in Management & Information Technology. Had courses in relation to both computer science oriented subjects, e.g. Artificial.

Bachelor Of Engineering (Be), Computer Software Engineering, Gpa 84 (Top 20%)

Activities and Societies: Chairman Of The School of Software's Student Union Minister of Public Relationship Department of The School.

FAQ

Frequently asked questions about Pengfei Zhao

Quick answers generated from the profile data available on this page.

What company does Pengfei Zhao work for?

Pengfei Zhao works for Universal Beijing Resort.

What is Pengfei Zhao's role at Universal Beijing Resort?

Pengfei Zhao is listed as Manager, Digital Product Analytics at Universal Beijing Resort.

Where is Pengfei Zhao based?

Pengfei Zhao is based in Dongcheng District, Beijing, China while working with Universal Beijing Resort.

What companies has Pengfei Zhao worked for?

Pengfei Zhao has worked for Universal Beijing Resort, Didi, Skyscanner, Skyscanner China, and 内蒙古国资委信息处.

Who are Pengfei Zhao's colleagues at Universal Beijing Resort?

Pengfei Zhao's colleagues at Universal Beijing Resort include Lingchen Bu, Michelle Li, Closer Chen, 张伟叶, and 贺鹏飞.

How can I contact Pengfei Zhao?

You can use AeroLeads to view verified contact signals for Pengfei Zhao at Universal Beijing Resort, including work email, phone, and LinkedIn data when available.

What schools did Pengfei Zhao attend?

Pengfei Zhao holds Master Of Science (Msc), Computer Science from University Of St. Andrews.

What skills is Pengfei Zhao known for?

Pengfei Zhao is listed with skills including Python, Programming, Creative Writing, Google Analytics, Google Adwords, Java, Vba, and Translation.

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