Basira Ajmal Email & Phone Number

Havant, England, United Kingdom

Portsmouth, England, United Kingdom

• Launched & managed a small online business from scratch, with minimum investment.
• Attained a 55% initial Return on Investment (ROI), within a week, and an overall ROI of 75% in six months.
• Planned & implemented organic social media strategies to promote the business, and gained over 250 followers within a month, and achieved loyal and returning customers, with 85% feedback response rate.

Portsmouth, England, United Kingdom

Havant, England, United Kingdom

• Addressed & resolved 130-150 customer queries every day through email and telephone, providing outstanding customer service, which led to significant reduction of queues in the busy Christmas period.
• Used digital platforms including Microsoft Teams, Excel, Outlook, OneDrive, CIMS, Salesforce, etc., which streamlined interdepartmental communication & ensured first contact resolution.
• Escalated key trends and themes through team leader which enabled improvement of ongoing service proposition.
• Liaised with third-party logistics partners to address issues, facilitating time and cost reduction.
• Championed customer feedback and sentiment evident in customer surveys, which resulted in higher customer loyalty & retention.
• Achieved above and beyond personal targets, consistently staying on the very top of performance charts in a team of 32, in regards to KPIs, SLAs, first contact resolution, compensation tracking & NPS survey responses.

Portsmouth, England, United Kingdom

• Procured marketing leads for the company, with a focus on small and medium-sized enterprises (SMEs), in a team of 9 to deliver exceptional results, constantly smashing individual & team targets.
• Researched & scoured the web & LinkedIn to identify & engage with 120-140 prospective B2B clients every day for our Lead Generation software, implementing carefully designed persuasion strategies, which resulted in.
• Processed data with accuracy into the company's CRM software, Cyclone, enabling streamlined internal communications, and improved customer retention with higher productivity & efficiency.
• Utilised & mastered Microsoft Office, including word, & Excel to monitor correspondence, manage data, and generate statistical analysis reports, which lead to improved engagement strategies.
• Fostered valuable partnerships for the business, by engaging with clients in a compelling & professional manner which cultivated profitable leads and sales.
• Generated nearly 40 potential leads in four months with around 50% conversion rate., which yielded £4-6K revenue per month for the company.

Portsmouth, England, United Kingdom

• Handled 15-20 calls/hour remotely for a property maintenance client, which saved the client £5-6K per year.
• Responded to customers in a warm, friendly, & professional manner, informing them of the process & time-scale, which prevented follow up call queues, saving company's time & resources.
• Documented the information given by the customer accurately while listening & speaking to them simultaneously, effectively reducing Service Level Agreement (SLA) time from three minutes to two minutes/call.
• Accelerated the resolution process by prompt communication with the escalations team.
• Evaluated & assessed risk & hazards by triaging each call, to assign priority level, minimising damage costs.
• Briefed third-party contractors, and documented task reports, which assisted in the improvement of end-to-end process, by reducing time and costs.

Fareham, England, United Kingdom

• Assisted the warehouse supervisor with task delegation, which enabled organised and smooth running of operations.
• Fulfilled instructions from a head set & invoice to pick correct items from the respective aisles, completing 160-200 orders every day.
• Assembled 90-110 boxes maintaining luxury brand standards, and administered logistics labels, which ensured timely dispatch of orders.
• Managed quality control operations.
• Assessed and reported stock and inventory levels, which ensured efficient supply & demand management.
• Achieved above KPIs and daily targets, maximising gross profits for the company.

United Kingdom

• Managed the radio’s social media channels, including Facebook, Instagram & Twitter, which enabled an active presence of the radio, and led to a 40% increase in listeners.
• Collected scheduling data from the hosts and the team, and scheduled posts in accordance, which enabled audience to watch & engage with their favourite shows and the hosts.
• Examined analytical data from social media to develop and implement better engagement strategies, growing the collective number of followers across all platforms from 9K to 31K, within my term.

United Kingdom

• Planned and implemented campaigns for publicizing local and national events of the organisation, which led to a 25% boost in attendance.
• Produced and distributed regular newsletters to all the members of the organisation to keep them updated on collective objectives communicated by heads of all 15 departments, which facilitated internal communications.
• Purchased recommended & on-demand books in stock from the national head office to resell them to members of local branch, successfully selling over 50 books during my term.
• Kept accounts of all sales and expenses within the department, which facilitated in the finance department in planning the annual budget.
• Initiated and managed a book club for the members to introduce new books to them, successfully growing the club from zero to 12 members, and completed and discussed three whole books through regular virtual & in-person.
• Produced regular reports of department performance for the national head office, using MS Word & Excel, which enabled to devise improved operational strategies for the department.

United Kingdom

• Designed and posted graphics for existing social media accounts of the organisation, & created and grew their Facebook page from zero to 1300 followers within one month.
• Evaluated complex data sets in order to identify, analyse and interpret trends & patterns, to improve engagement strategies and was able to grow the Twitter audience from 1.5K followers to 9K followers, and the.
• Wrote, proofread, and edited blogs for the organisation’s official blog, & promoted them on different channels, obtaining between 200 to 400 engagements per blog.
• Planned, managed, and lead all PR campaigns for the national and international events of the organisation, in collaboration with a team of 5, which obtained over 10K interactions & over 50K impressions.
• Managed internal & external stakeholders, communicating goals & expectations, which fostered lasting & valuable relationships between the organisation and local & national influential figures.
• Structured & delivered a 4-module interactive training seminar for nationwide trainees in collaboration with 4 other team members.

Portsmouth, England, United Kingdom

• Ensured the safety and well-being of the groups being guiding around the facilities of the university buildings.
• Provided feedback and answered questions about the university experience, including aspects of academic and non-academic student life at the university, enabling them to make informed choices.
• Assisted in the preparation, smooth running and wind of the faculty events and open days, in collaboration with a team on nine.
• Acted as a course and university ambassador for prospective students & their parents, which resulted in 5 students deciding to join the institute, and more than 20 to be interested in being connected with course leaders.

London, England, United Kingdom

• Worked as part of a team and on my own to carry out tasks including stock & delivery management, cash handling and till management, store cleanliness and bakery maintenance.
• Carried out and recorded quality and freshness checks for fruit and veg and other food products.
• Ensured maximum customer satisfaction, aligned with company values and standards, in a fast-paced environment.

London, England, United Kingdom

• Welcomed and greeted customers warmly and cheerfully and resolved their queries.
• Maintained a clean and hygienic environment throughout the store and dining area.
• Managed and reported self-service stocks, which facilitated the purchasing department in supply & demand planning.
• Took food orders at the till, prepared drinks, packed orders and presented to respective customers ensuring high standards.
• Managed the whole front counter, which comprised of at least 3 people’s workload, on my own, in events of high staff absence, which prevented long queues.
• Trained four new people, who were successfully promoted from trainees to crew members.

Pakistan

• Provided advice and guidance to students on a wide range of issues, and referred them to services provided by the institute, throughout the year.
• Helped deliver a range of Welcome Week and induction events to welcome students to the institute.
• Developed a plan of support for students experiencing difficulties with guidance of Student Support Staff, maintaining confidentiality.
• Assisted and guided students in finding the right content and academic sources for their research work or presentations.

Pakistan

• Successfully organised a total of 6 educational and non-educational events and seminars in the institute, ranging from 100-1500 attendees.
• Managed and liaised with internal and external stakeholders, including institute staff, suppliers, caterers, finance department, students & external guests, etc.
• Planned the budget for the event seeking approval from the finance department.
• Delegated tasks to the team according to their strengths and skills, which maximised team efficiency.
• Managed the set-up, arrangement and pack-up of the events, with effective team collaboration.
• Collaborated with the marketing department to plan and carry out the advertisement campaign for the event, and invitations, and managed to reach an audience of over 2000.

Pakistan

• Managed principal administrative duties supporting and assisting the branch CEO, to reduce workload and escalate matters of urgency.
• Acted as communications coordinator between C-level management and 18 operational departments, directing operational duties, and distributing minutes.
• Attended meetings with the C-suite management, and organised regular meetings with operational managers, to plan strategic use of resources, maximise efficiency and improve departmental & organisational performance.
• Prioritised and delegated tasks to all departments, acting as the project manager.
• Planned and led training and development programmes for trainees, resulting in six new recruits, three of whom successfully advanced to operational management roles.
• Collected qualitative & quantitative data from all operational departments to produce comprehensive monthly and annual reports for the senior management, maintaining company database, maintaining GDPR compliance.

Pakistan

• Used interactive presentation techniques to explain in-depth biology concepts to students of 6th-12th grade.
• Taught concepts of chemistry to students of 6th-10th grade in an interactive and engaging way.
• Analysed and identified individual strengths and weaknesses of each student and assisted them accordingly.
• Mentored 4 students successfully improving their subject grade from C to A.

Ba (Hons), Journalism With Media Studies, 2:1

Bachelor Of Science - Bsc, Psychology, Zoology & Chemistry

Fsc, Pre-Medicine/Pre-Medical Studies

Education record