Basir Ahmed Email & Phone Number

Dhaka Central

-Retail Management: Supervise a 44,000 sq ft retail space, managing 80-150 sales team members to ensure seamless daily operations and top-tier performance. Drive daily retail and omni-channel sales operations, consistently achieving annual sales targets over 100 crore. -Team Development: Implement comprehensive training programs, increasing KPIs by 10-20%, and fostering a high-performance culture that boosts bottom-line sales growth.-Process Optimization: Streamline sales processes to adapt to evolving customer behaviors, resulting in 10-20% sales improvements and enhanced sales associate efficiency.-Sales Playbook Development: Create and deploy strategic sales playbooks, establishing clear targets and detailed plans that save a minimum of 1 hour in daily operations.-Performance Management: Set and monitor performance targets for retail staff, utilizing effective follow-up techniques to ensure consistent and superior performance.-Inventory: Enhance inventory management processes to reduce shrinkage, minimize stock-taking time, and ensure efficient stock management.-Collaboration: Gather and analyze market data to provide actionable insights, support strategic decisions, and promotional campaign execution. Offer constructive feedback on store development and visual merchandising (VM) initiatives to enhance aesthetic appeal and functionality.-Strategic Planning: Develop and execute strategic plans to ensure future sustainability and sales growth, aligning with corporate objectives.-CX: Elevate customer satisfaction through outstanding service and proactive problem-solving, fostering long-term customer loyalty.-IB: Oversee franchise operations for premium brands like Nike, Adidas, Asics, and Clarks, ensuring compliance with guidelines and driving sales growth.-Apparel Sales: Educate the sales team on effective techniques for the new apparel product line, tracking progress and providing continuous feedback for product enhancement.

Dhaka South

-Supervising and leading 16 retail stores and 80 sales team members to meet or exceed area sales objectives by one-on-one training, coaching, and motivating. -Identifying the sales team’s barrier to success, helping to create effective sales plans, and always celebrating individual and team wins. - Recruiting and training new Sales Staff’s and developing my team members for the next level. - Leveraging competencies in the intelligent use of CRM.-Performing store operational audits during scheduled and unscheduled visits to monitor inventory management, cash accounting, merchandising, per sq. ft. business, category wise sales, staff productivity and KPIs.- Presenting comprehensive feedback and sales plans to decision-makers while tracking performance indicators to ensure success.-Sharing strategic planning for marketing campaign design, new product line selection, demand forecasting and inventory management. -Working on store expansion in potential locations, negotiation, documentation, forecasting sales turnovers, analyzing payback period and profitability. Key achievements: -Current YTD, I have 38% TO growth, 11% TS growth, and rank 3. - 3 New Retail Stores opened in 2 untouched potential locations. -Yearly top performer in 2021. Ticket Size growth of 33% and TO growth of 15%. Achieved CEO award for outstanding performance in July 2021. - Developed 10+ best practices such as organizing area-level self-development contests, story sharing by best performers, Big Bills target, CRM tracking, etc.

- Supervised and monitored a distributor’s SR, MIS, Distribution Manager, and Brand Promoter team; communicate job expectations and provide direction. - Provided required training and coaching to the sales team so that they can meet the territory sales target, - Follow up daily, weekly and monthly secondary sales and sellout target vs. achievement.- Monitored credit to partners and maintained a good relationship. - Maintained distributor's and retailer's stock as per stock norms. - Ensure daily visit to retail stores as per PJP and send visit feedback with a report to Line Manager. - Follow up campaign communication and ensure appropriate execution.- Increased business opportunities through various routes to market.- Collected market intelligence information & deliver the same to respective concerns.

Netrakona, Dhaka, Bangladesh

- Supervised every action of the DSP In-charge, 3 SRs, 2 Deliveryman, and 7 Dealers.- Achieved territory sales target and ensure minimum 10% sales growth every month. - Prepare product drive plan for the territory and shared it with RM - Supported owner community by providing business consultation, training, and market strategy to facilitate revenue growth and territory development.-Directed sales and business development functions including key account management, retailers relationship development, contract negotiations, and order fulfillment. Key achievements: Awarded for Proactive leadership and distribution excellence in April 2018, Achieved 45% sales growth by creating 33 new retail in different routes of my territory.

Gazipur

- Supervised dealer’s sales staff. - Achieved territory sales target and ensured minimum 10% sales growth every month. - Maintained dealers, monitored and developed dealer employees through sales training and proper follow-up. Key achievements: Achieved employee of the month award for August 2017 128% sales growth. Designed and implemented some functional strategic plans, as a result, increased conversion rate by 20%. Nominated for team leader by AM.

Bhawal Point Shopping Complex (2Nd Floor), Chowrashta, Gazipur.

- Supervised and managed a distributor’s 08 staff, 35 SEC, and 220 retail stores. -Developed sales team to meet territory sales targets and KPI lines. -Ensured Regular market visits for follow-up SO PJP and checked that all retail is aware of all the campaigns and campaign information and 100% stock placement (NPPI) as per target and norms (Including, DOS). Key achievements: - Achieved 30% sales growth within the first quarter of 2015 and in 2016 achieved yearly 44% growth by aggressively coverage of existing retail and new retail expansions and retail category development. Expand 2(two) new RD points by consistently performing and achieving above sales targets from my territory in 2016. Achieved dealer point’s KPI for all quarters of 2016 consistently and the first two quarters of 2017.

Masters Of Business Administration (M.B.A.), Marketing, A

Bachelor Of Business Administration (Bba), Finance, General, 2.994

Higher Secondary Certificate (H.S.C), Business Studies, A

Secondary School Certificates (S.S.C), Business Studies, A

Business Studies