Designed and implemented (my brain child) a daily based Digital brand health tracking and digital media tracking research in Pakistan, developed clients’ interest, signed up clients. This daily based tracking research is in its 2nd year with clients’ interest growing. Provided subject matter expertise for product, consulting, and client service; Developed actionable insights on longitudinal and strategic full scale researches; Actively strengthened 5 long term client relationships.Successfully trained & helping managers to win and conduct researches involving advanced analytics in automobiles, financial, social, FMCG and telecoms; and agriculture sector.

-Designed, won and successfully headed retail audit of Automobile "market leader" for 2 years; The client had not awarded a tracking research of this scale before -Won retail audit solution for social sector-Lead role in designing and promoting solutions on shopper insights for FMCG segment- Launched Access Consumetrics in south and have driven successful business for 2 years - Successful project completions on market segmentation, brand health tracking and multiple Adhoc studies in south- Headed for 2 years, (after winning project) of mystery shopping tracking & customer satisfaction tracking (for almost 1 year), and also successfully conducted a pricing and a market segmentation study in automotive industry in south- Lead brand health tracking with a financial industry client; The first BHT awarded based on trust in me - Very successful projects' completions (in telecoms sector) in North with product testing, churn analysis and adhoc studies- Lead role in designing and promoting solutions on shopper insights for FMCG segment- Made entry in to fuel & lubes segment possible - Planned to launch syndicated Farmer establishment study

- Tapped all major segments including telecoms, financial and FMCG segment with SMARs full scale research solutions- Ensured revenue increase by 125% in 2013 and another growth in 2014 by 40% from full scale research solutions by SMAR - Improved overall average project quality by placing independent quality control team that reports directly to me and SMAR witnessed higher project evaluations by clients

Successfully transitioned SMAR (a 46 years old agency) in making it a complete mainstream marketing research agency that was reduced to only field & tab setup lately. Already made SMAR surface among leading research agencies in major segments. Major Successes: - Lead successful market segmentation & pricing studies with FMCG & Telecom players in 2013- Started customer experience studies in 2013- Launched MROI (Marketing Return Over Investment) study in 2014 - Conducted major PMD project to study "telecoms Retail" through census in southern Pakistan, working with all 5 GSM players in 2014- Launched 3S "retail based" study- Consumer panel tracking launched- Developed a research team that enabled SMAR to engage with major business segments (Telecoms, FMCG & Financial segment) as business partner due to specialized segment based learnings & expertise

Implemented various customer satisfaction trackers, product & pricing studies, managed and improved telecom retail audit and lead numerous mystery shopping studies in west African region.

Helped in launching wi-tribe with pre launch responsibility as head of marketing research and digital media. Played instrumental role in setting up wi-tribe marketing department. I was later on given additional role as head of strategic planning and also became responsible for loyalty & consumer life cycle management.

Main responsibility of Product Management & Segment Marketing. Planned and Launched successful internet brands.

Other than working on various research studies with major multinationals, I managed General consumer tracking research for PTC/BAT for 2 years and learnt practical research directly from Oasis's late founder & research guru Moazzam Qadri.