Basit Khan Email & Phone Number

Dubai

As the CEO of Integrated Solution Employment Services, I lead a dynamic organization that has grown from a trusted hiring partner into a comprehensive provider of tailored workforce solutions. My role encompasses strategic vision, operational leadership, and driving innovation to meet the evolving needs of modern industries.

Dubai, United Arab Emirates

• Closed sales totaling AED 5.5 million (2022) & AED 7 million (2023) using a performance- and analytics-driven strategy in the B2C portal.• Ensured timely execution of marketing team activities to achieve company marketing goals.• Led a team responsible for transforming traditional marketing into performance-based goals.• Developed and implemented performance-based campaigns directly linked to Sales ROI.• Executed both Above-The-Line (ATL) and Below-The-Line (BTL)… Show more • Closed sales totaling AED 5.5 million (2022) & AED 7 million (2023) using a performance- and analytics-driven strategy in the B2C portal.• Ensured timely execution of marketing team activities to achieve company marketing goals.• Led a team responsible for transforming traditional marketing into performance-based goals.• Developed and implemented performance-based campaigns directly linked to Sales ROI.• Executed both Above-The-Line (ATL) and Below-The-Line (BTL) campaigns.• Defined re-targeting audiences for cross-domain platforms.• Supported insurance sales and brand awareness goals through events and marketing initiatives.• Planned and created content for various media communications.• Managed strategies on multiple digital platforms, including Facebook, Instagram, and the company website.• Evaluated ongoing opportunities for partnerships, sponsorships, and advertising.• Developed and implemented a communication strategy involving media outreach and social media content creation.• Orchestrated ground-level strategy deployment, employing scrum marketing data tools with a team of 5 marketing experts.• Tracked and identified successful quotation IDs, ensuring effective sales outcomes.• Managing & selecting different marketing vendors & work collaboratively to achieve the marketing goals of the organization.• Utilized various platforms to retarget quotation and policy data for generating renewal business.• Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up to date with relevant developments.• Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents, and marketing team members.• Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs). Show less

Dubai, United Arab Emirates

• Identified trends and insights and optimized spend and performance based on the insights.• Evaluated end-to-end customer experience across multiple channels and customer touch points.• Managed global affiliate programmed.• Built relations with key franchise & wholesale partners to align brand image globally cross platform.• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate.• Measured and reported performance of all… Show more • Identified trends and insights and optimized spend and performance based on the insights.• Evaluated end-to-end customer experience across multiple channels and customer touch points.• Managed global affiliate programmed.• Built relations with key franchise & wholesale partners to align brand image globally cross platform.• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate.• Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).• Content management for key brand initiatives & seasonal collaborations.• Maintained social media strategy across global social channels - Facebook, Twitter, YouTube, Instagram, Snap Chat and more.• Planned and executed all social media and digital/display advertising campaigns.• Defining the budgets, ROI, and objectives.• Made proactive business suggestions to increase profitability across online marketing channels.• Identified and built commercial relationships with affiliates.• Grew SEO and PPC with AdWords, ensuring correct keywords & terms were bid on.• Run a conversion base campaign model, which guarantees the effectiveness of the campaign.• 110% of the consistent marketing target has been consistently completed by 6 months.• Increased revenue 48% on the current projects. Show less

Dubai, United Arab Emirates

• Successfully launch of www.lifestylenutrition.com & www.nutro7.com• Provide leadership including thought leadership for the commercial and technology team alike as well as be able to influence overall organization in terms of digital sales.• Build and provide direction to the ecommerce strategy for SEO, PPC, Email Marketing, social media and be responsible for commercial targets within digital channels (predominantly web and mobile) such as traffic generation, lead generation… Show more • Successfully launch of www.lifestylenutrition.com & www.nutro7.com• Provide leadership including thought leadership for the commercial and technology team alike as well as be able to influence overall organization in terms of digital sales.• Build and provide direction to the ecommerce strategy for SEO, PPC, Email Marketing, social media and be responsible for commercial targets within digital channels (predominantly web and mobile) such as traffic generation, lead generation, conversion rates.• Depth knowledge of various platforms like big commerce & Magento.• Created a database generating core sales data with a marketing tools like Salesforce.• To inquire conversion sources. E.g. Conversion channels like organic, paid, direct or social media traffic and to present reports to high management.• Establish strategy for online lead realization & assisted sales for Retail Store to generate core sales.• Stay on top of emerging trends and advancements in web technologies, and identify opportunities to improve the company’s performance, used technologies and business processes.• Build strong partnerships with other IT and business teams.• Create Pay-Per-Click (PPC) campaigns on different channels (Facebook, YouTube, AdWords).• Managing social media marketing for 3 main active accounts simultaneously for various industries.• Monitor campaigns results and analyze/report key metrics as needed.• Interact & work closely with clients, both internal and external, to provide search analysis strategies.• Perform in-depth analysis of campaigns using Google AdWords, Google Analytics and Social reporting.• Proactively offer strategic campaign recommendations. Show less

Mumbai, Maharashtra, India

• Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.• Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.• Created various metrics-focused post-mortems and point of view documents that outline performance and key learning’s.• Worked closely with various internal teams (developers, PR, etc.) and external… Show more • Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.• Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.• Created various metrics-focused post-mortems and point of view documents that outline performance and key learning’s.• Worked closely with various internal teams (developers, PR, etc.) and external teams.• Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets. Show less

Pune, Maharashtra, India

Responsible for scoping the business requirements and developing technical solutions. Involved in developing the implementation approach and managing the impact on all business areas. Responsible for all aspects of the project from business analysis to plan management, stakeholder engagement and risk management.• Managed the analysis and implementation of several large IT projects.• Translating Clients’ goals and objectives into additional and measurable digital marketing… Show more Responsible for scoping the business requirements and developing technical solutions. Involved in developing the implementation approach and managing the impact on all business areas. Responsible for all aspects of the project from business analysis to plan management, stakeholder engagement and risk management.• Managed the analysis and implementation of several large IT projects.• Translating Clients’ goals and objectives into additional and measurable digital marketing programs• Analysis & design for a web-based adaptable workflow system for use across the business to streamline endorsement procedure for administrative processes.• Preparing the project specific documents like Impact Analysis, Process Flow, QBRs.• Depth towards the lead concept, campaign management.• Managing Google Ad Words campaigns• Defining campaign goals• Monitoring social media channels for trends and opportunities.• Creating an inbound and outbound digital marketing strategy.• Conducting keyword research.• Driving new digital sales.• Making recommendations to senior management.• Uploading website content using content management systems.• Managing key external and internal partnerships. Show less

Pune, Maharashtra, India

Responsible for analyzing the needs of the business and its customers and coming up with solutions to business problems. Involved in the management of multiple small projects, using SFDC, to enhance the existing functionality and web pages for global client’s employee share plans. Managing work from initial request through estimation, approval, requirements, build and implementation.• Delivered Functional and User Acceptance Reports.• Creating scorecard, dashboard.• Writing Business… Show more Responsible for analyzing the needs of the business and its customers and coming up with solutions to business problems. Involved in the management of multiple small projects, using SFDC, to enhance the existing functionality and web pages for global client’s employee share plans. Managing work from initial request through estimation, approval, requirements, build and implementation.• Delivered Functional and User Acceptance Reports.• Creating scorecard, dashboard.• Writing Business Requirement Specifications that successfully delivered necessary change in a manageable and non-intrusive way.• Supply Chain modeling and advice on Planning Systems. Show less

Bachelor'S Degree, Computer Engineering, A

Activities and Societies: Seminar, Presentation, Practitioner Completed in B.Tech in computer engineering.

Diploma, Computer Science Engineering, A

Activities and Societies: Seminar, Presentations, Projects 3years engineering diploma at pacific university in field of computer's.