Bas Janssen Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Responsible for all sales operations within the Nidecker Group with regards to the footwear brands etnies, éS and EmericaOverseeing the EMEA & APAC region. This includes distributor markets & direct wholesale markets.

Amsterdam Area

Responsible for all sales and marketing operations within Sole Technology Europe overseeing the EMEA region. This includes 25 distributor markets, 12 direct wholesale markets and e-commerce for the brands etnies, Emerica, éS and ThirtyTwo.

Amsterdam Area, Netherlands

Responsible for all Sales and Marketing at Sole Technology Europe for the brands etnies, Emerica and éS for the EMEA region.

Amsterdam Area, Netherlands

As EMEA Marketing Manager I manage all marketing related activities for Etnies, Emerica & éS in Europe in order to increase sales volume and provide a solid foundation for future growth. I have 3 direct reports including 1 marketing / sales coordinator and 2 free lance team-marketing managers (skate & BMX).Responsibilities and Accountabilities:- Develop, implement and evaluate effective EMEA marketing strategy and plans based on the brand plans in conjunction with relevant stakeholders to generate leads and raise awareness within the target markets.- Implement and evaluate marketing tools based on the brand plans.- Develop, implement and evaluate (key) retail marketing strategy based on the brand plans.- Based on (key) retailer strategy, and according to the distribution strategy, develop local retail activation plan including Windows, GWP, Tour stops, Online and Catalogues.- Collaborate with Distributors in order to implement marketing strategy and plans based on the EMEA marketing plans. - Manage creation processes for retail and event tools between STE and third parties.- Manage and execute Events / Tradeshows / Team tours / Content creation. - Develop and manage POP briefs based on retail and POP strategy.- Provide marketing input for the seasonal sell in binder.- Manage all PR activities and build PR relationships. Manage 2 external PR agencies.- Provide feedback regarding the sales and marketing campaigns as well as marketing tools in order to achieve company objectives.- Organize marketing team meetings, attend sales meetings, key account meetings on a regular basis.- Attend industry related trade shows, research, evaluate and make recommendations on prospective new trade shows or improvements on STE’s presence on trade shows.- Manage EMEA marketing budget.

Amsterdam Emea Hq

Since October 2016 also Etnies, our largest brand, is now part of my brand portfolio as EMEA Sales Manager.

Amsterdam Emea Hq

As EMEA Sales Manager for Emerica, Altamont and éS I develop and implement strategic sales plans for the specific brands to increase sales volume and provide a solid foundation for future growth, I develop key partnerships to create demand for EMEA sales for the specific brands. Within this role I manage 9 direct markets and 25 distributor markets.Tasks & Responsibilities: - Developing, implementing & evaluate brand strategy for strategic & annual sales plans, forecasts & budgets to provide foundation for future growth in line with brand & STE strategy.- Analyze sales reports & evaluate actual sales to forecasts. In conjunction with the EMEA GM & GBD, develop, review & evaluate 2-5 year sales plans. Review market analyses to make recommendations on price structures & discount rates. - Research, evaluate, & recommend distribution of specific brand(s) & categories to maximize sales / solidify brand image at retail.- Travel regularly to each region to evaluate brand performance. - Responsible for the European product feedback process. Creating feedback from conceptual stage to final line build in order to capitalize on European needs and opportunities in the marketplace.- Work closely with the Country Managers of STE’s direct markets ensuring local sales strategy is in line with EMEA sales strategy. Manage the Dutch sales reps, agents & distributors; holding direct contact with key accounts across various markets- Assist with developing sales tools.- Attend brand meetings, buy meetings, product & supply chain meetings.- Work closely with STE A/R to confirm payments are made promptly to STE for open & past due invoices using the correct procedures & authorizations.- Work closely with customers & brand marketing to effectively utilize Sole Technology POP material.- Execution of bi-annual Sales Meetings. Schedule meetings with distributors for a line review.- Attend industry trade shows. Research, evaluate & make recommendations on prospective shows.

Hilversum / Nike Emea Hq

As Key Account Manager Converse Benelux I was responsible for the key account sales for the Converse brand for the Benelux market within the Benelux Transition team. Within this team we have transitioned during this period the Benelux Converse market from a distributor model to a direct model.Tasks & Responsibilities: - Creating partnerships with the accounts;- Identify product opportunities and execute product and category strategies within directed assortment goals. Stay current on product and product changes and manage and prepare samples;- Develop assortment and business plans every season, work together with the commercial director to develop account base plans targeting top accounts. For designated accounts I was developing accurate and realistic go-to-market plans, seasonal assortments, forecasts and scenario plans;- Accountable for the execution, management and timely coordination of account orders including entry, tracking, order confirmation, cancellations and delivery information;- Attend SIM and GTM meetings to maintain the best European alignment for the GTM process for the Benelux.As the Benelux region was transitioning from a licensee business to fully owned business from june 2013 to June 2015 I was also responsible for / involved with:- Mapping of the full Benelux retail landscape;- Develop and join extended retail visits tours throughout the Benelux;- Develop sales discounts and trade terms to create the most efficient business.After a great time at Nike / Converse I rejoined my previous employer Sole Technology to make the next step forward in my career as EMEA sales manager.

Amsterdam Emea Hq

Responsible for the Sales and Marketing in the Netherlands for action sports / streetwear footwear brand etnies and snowboard brand ThirtyTwo and the Etnies Flagship-store in Amsterdam. Tasks & Responsibilities: - Within this job I handled all the aspects in sales from developing new accounts, build business relationships and successfully increase healthy revenue in a declining economy. - Development and implementation of national retail marketing campaigns with a 360 approach to increase conversion and brand awareness.

During this period I enjoyed being a professional skateboarder, sponsored by various action sports brands and traveling the world to promote these brands participating at European championships, photo / video shoots and demo’s.These skateboard brands included:- Element Skateboards / Clothing- éS Footwear- Independent trucks - Dakine Backpacks- Vonzipper Sunglasses- Jessup Griptape- Vans Footwear

Tasks & Responsibilities:- Responsible for the Sales and Marketing in the Netherlands for all hardware brands (60) and 6 apparel footwear brands. - Responsible for the buying strategy for all 60 hard goods brands- Implementing grass roots marketing plans with selective retailers and events. More information on: www.hardcore-supplies.nl