Part of leadership team that drove 2x agency revenue growth and 4x managed ad spend by scaling campaigns through automated reporting, multi-touch attribution, predictive analytics, LTV modeling, and data storytelling.• Increased operational efficiency by automating spend, CAC, ROAS, and revenue reporting across 15+ client portfolio, reducing reporting time by 25% and delivering faster, actionable insights for clients• Maximized login security and compliance by implementing 1Password and 2FA across systems• Spearheaded data platform overhaul to boost data governance and improve report reliability by 50%• Clients include Sol de Janeiro, Summer Fridays, Capital One, Ramp, True Botanicals, Sundance Festival

Built analytics department across East Coast offices and created a data-driven culture through strong thought leadership, detailed trainings, cross-functional collaboration, and analytics best practices.• Led enterprise-level analytics engagements for Fortune 500 clients to boost search rankings, SEO traffic, conversions, and revenue• Forecasted results using machine learning tools such as Facebook Prophet in R to measure impact• Clients include Wells Fargo, Goldman Sachs, Verizon, AOL, J.Crew, Compass, Macy’s, Condé Nast

Managed SQL database of 10k+ Members and 100k+ constituents and created detailed campaign analysis.• Generated targeted email lists and optimized conversion rates with AB testing for record-setting revenue• Customized UX for maximum efficiency while overseeing 10+ daily staff users and 40+ total users• Planned and executed 50+ large-scale events for high-profile donors like LVMH, Air France, and L’Oréal

Taught advanced level English classes for 150+ secondary school students in twelve detailed modules each week

Assisted senior economists in research for prominent northwest clients.