Basma Arrhaoui Email & Phone Number

Berlin, De

Berlin, Germany

Vietnam - South Korea - Singapore - Australia - The Middle East - North Africa

Representing Korean skincare brands in different countries such as in Vietnam, Singapore, Australia, Middle East and North Africa.

Berlin, Germany

• Marketing CRM optimization• HubSpot workflows• Troubleshooting issues• Ghostwriting on LinkedIn• Market visibility• Customer retention

Berlin, Germany

With Wider Sense GmbH

Vietnam - Thailand

• Manage, maintain and update content for brand.com via Sitecore CMS • Perform test bookings to detect rate disparity and ensure parity between official websites, OTAs and other retail channels• Analyse PPC reports and extract key datas from Google Analytics, OTA Insights, and Fornova as requested by the Director of Marketing & communications for deep-dive analysis • E-commerce Project Leader for the opening and launch of The Vietage – the first luxury train carriage in Vietnam, developed by Anantara Hotels, Resorts and Spas - Coordinate with the agency for the implementation of the booking engine - Coordinate with the Revenue team for test booking and improving the booking path - Coordinate with the agency in setting up the SEO/SEM structure for the website • Manage and create content on Facebook and Instagram accounts for Anantara Hoi An Resort, Anantara Quy Nhon Villas, Avani Quy Nhon Resort, The Vietage, and art space restaurant • Working together with the Director of Marketing & Communications in executing Social Media and E-commerce activities for Anantara Hoi An Resort, Anantara Quy Nhon Villas (pre-opening team), Avani Quy Nhon Resort and The Vietage (pre-opening team)• Coordinate and work with the Revenue Management team• Coordinate with graphic designers to produce quality photos for social media • Working together with the Director of Marketing & Communications in executing tactical promotions via social media • Coordinate with F&B departments to set up the online delivery system for the restaurant • Set up and improve Google Business accounts of the restaurants and the properties to enhance the visibility of the promotions online and ensure information are up-to-date • Working together with the Director of Marketing & Communications in enhancing the SEO/SEM campaigns for the hotels and resorts to better capture the local audience • Coordinate with Front Office and Revenue Management team to keep information on GHA up-to-date

Hua Hin, Thailand

Radisson Blu Hua Hin, Thailand 118 rooms & suites• Planned and developed communication strategy • Scheduled, coordinated, and attended various events (Hua Hin Food Event, Christmas, New year…) • Handled Hotel site inspections for potential customers & Media

Marrakech

Radisson Blu Hotel, Marrakech Carre Eden 193 rooms & suites• Performed daily reservations assignments • Helped with reporting and assist in contracting • Performed rate loading in different OTA extranets

Hospitality Digital Marketing

Data-Driven Marketing

Master Of Science - Ms, Strategy & Digital Business

Bachelor'S Degree, Operational Management Of The Hotel And Catering Industry

Nanodegree In Computer Programming

Basics of programming through HTML, CSS, Python, and JavaScript