● Managed the end-to-end coding of 5+ responsive WordPress websites, using PHP, HTML, CSS, and JavaScript.● Implemented content strategies that resulted in a 428% increase in engagement rate across social channels through collabs, engaging video content, and informative posts.● Analyzed weekly Looker Studio reports, boosting website engagement rate by 49% through ongoing A/B testing strategies.

● Planned and managed a multi-channel acquisition/retention content plan(email, mail, digital ads, social media, SEO), resulting in a 247% return oninvestment on a $530K budget.● Ensured the e-commerce site was up to date with the latest products, pricing,and brand messaging by working closely with internal and externalstakeholders.● Capitalized on ongoing trends by analyzing user behaviour via Google Analyticsand Google Trends, resulting in new revenue of $200K+ in Q2.● Managed relationships with 3 external vendors and trained over 4 internal staffacross Business Solutions, Fundraising, and Marketing teams.

● Worked closely with internal teams to plan automated email user journeys,leading to a +225% uplift in revenue YOY.● Planned and reported monthly on A/B testing strategies that boosted theconversion rate on landing pages by up to +244%.● Developed an organization-wide SEO website strategy based on trendingkeywords via SEMRush resulting in a +30% uplift in organic sessions.● Built custom dynamic dashboards to track and report weekly revenue andtraffic trends to executives via Looker Studio.

● Coded responsive email templates that increased the conversion rate by 84%,compared to the previous year via stackable columns, adaptive buttons, andimage swapping.● Implemented website design solutions that elevated advocacy landing pageclick-through rates by up to 10% via HTML, CSS, and JavaScript.● Assisted in leading Conversion Rate Optimization strategy meetings bypreparing and presenting monthly A/B test results.

● Prepared weekly media data analysis reports for the Secretary-General’s teamvia Talkwalker.● Built and managed dynamic data charts for media analysis and ad hocreporting via Looker Studio and PowerPoint.● Assisted in managing and organizing team tasks via Trello.

Utilized Google Spreadsheet to track and report film screeningsCollaborated with other departments to ensure film screenings are organized and up-to-dateCompleted an overall statistical report of film screenings, in relation to previous yearsAttended special events with dignitaries such as Lucky Bromhead, Jordan Samuel and Sean Sansom

Wrote editorials which gained attraction to first page of Reddit Canada Improved social media interaction by up to 70%, through original video and photo contentArranged and edited interview footage using Adobe Premiere ProCoordinated a press conference for Egyptian stars Ahmed Malek and Ahmad AlFishawy Captured and edited weekly news photographs via Adobe PhotoshopMonitored media trends via Reddit and social media

Launched mental health campaign, #YiFeel, to over 6,000+ international students via social mediaDrafted press materials for website and newspaper with 2.8k organic readers Improved website layout by developing interactive buttons, organizing content by topic and incorporating lively pictures via HTML and CSS Analyzed SEO effectiveness of webpagesEvaluated WordPress template to troubleshoot issues such as coding restrictions by theme, adapting to various screen ratio layouts etcAssisted in planning over 30 events with 180+ international students in attendance Hosted international delegations to provide tour of the university and boost public relations

Developed social media campaign for the sold-out Lady Hacks (in partnership with Google, Deloitte, RBC and Microsoft)Improved club branding by increasing total Facebook page likes by 30% during termConducted research on women in STEM to feature in daily posts via social mediaProduced promotional videos under tight deadline to lead to a sold-out hackathon of over 200 womenRegistered over 200 attendees in the online registration system via Microsoft ExcelLead a team of volunteers to advertise the hackathon via postering, online videos and tablings