Basma Youssef Mahmoud, Mba Email & Phone Number

As the Head of Marketing at RANI, a brand of Rani Refreshments - Aujan Coca-Cola company-, I have over 20 years of experience in the FMCG industry, where I have successfully grown and nurtured brands with consumer-centricity, salience, and innovation. I hold an MBA in Marketing and Finance from The American University in Cairo, which has equipped me with the strategic and analytical skills to drive business results and brand equity.I have a proven track record of developing and implementing winning brand portfolio strategies and plans, translating consumer insights into impactful innovations, and collaborating across diverse markets to deliver innovative marketing activities, initiatives, and brand activations for global brands. Some of the iconic blue chip brands that I have managed include California Garden, Americana, Nestle, Juhayna, Sensodyne, Parodontax, Corega, Panadol, Betadine, and QV skin care. I am also a positive, innovative, self-motivated, and digitally savvy professional who thrives on creating value for consumers, customers, and stakeholders.

Listed skills include Leadership, Marketing Management, Consumer Insight, P&L Mangement, and 45 others.