Basma Khan Email & Phone Number

Karachi, Pk

Strategic Leadership:Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.Conduct market research and competitor analysis to identify opportunities and optimize strategies.Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.Team Management:Lead and mentor a high-performing team of digital marketing and development professionals.Recruit, hire, and onboard talented… Show more Strategic Leadership:Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.Conduct market research and competitor analysis to identify opportunities and optimize strategies.Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.Team Management:Lead and mentor a high-performing team of digital marketing and development professionals.Recruit, hire, and onboard talented individuals to strengthen the team.Foster a positive and collaborative work environment.Digital Marketing:Oversee the planning, execution, and analysis of digital marketing campaigns, including:Social media marketing, Email marketing, Content marketing, Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness.Optimize marketing channels to maximize ROI.Digital Development:Manage the development and maintenance of digital platforms, such as websites, mobile apps, and online tools.Collaborate with web developers, UX designers, and other technical teams to ensure timely and high-quality delivery of projects.Oversee the technical aspects of digital marketing campaigns, including website optimization and analytics implementation.Budget Management:Develop and manage the digital marketing and development budget.Monitor expenses and optimize resource allocation to achieve maximum impact. Show less

Karachi Division, Sindh, Pakistan

Working to Help businesses grow on their relative expertise & operations that further includes;• Digital Marketing Implementation & Planning• Online Reputation/Brand Management• Perception Management / Crisis Management• eCommerce Management & Start-up Support (Shopify, WordPress, Html)• Web/Product Development & Enhancement• Facebook Advertising & Marketing• Digital Content Development• Social Media Management • Documentaries• Animations

United Arab Emirates

Colour Closet is a platform dip into the rich cultural heritage of Pakistan. We are an E-commerce business that provide a successful platform for selling cultural arts and crafts, traditional ornamental goods and creative items for both buyers and sellers across the world. We take pride in the historic and diverse culture of Pakistan and believe in exhibiting the beauty of Pakistan through our online Bazaar. ColourCloset is here with a concept of promoting Pakistani culture and products by… Show more Colour Closet is a platform dip into the rich cultural heritage of Pakistan. We are an E-commerce business that provide a successful platform for selling cultural arts and crafts, traditional ornamental goods and creative items for both buyers and sellers across the world. We take pride in the historic and diverse culture of Pakistan and believe in exhibiting the beauty of Pakistan through our online Bazaar. ColourCloset is here with a concept of promoting Pakistani culture and products by providing a platform of opportunities to all entrepreneurs across Pakistan. ColourCloset is your one-stop-shop and brings a reliable, hassle-free and convenient shopping experience at one click. Show less

Karāchi, Sindh, Pakistan

I led project management efforts to execute product development, implementation, and launch, adapting to necessary changes as required. I built, planned, and implemented the overall digital marketing strategy. My responsibilities included managing and training the team, staying current with the latest technologies and best practices, and overseeing all digital marketing channels. I prepared and managed the digital marketing budget, supervised all company social media accounts, and improved… Show more I led project management efforts to execute product development, implementation, and launch, adapting to necessary changes as required. I built, planned, and implemented the overall digital marketing strategy. My responsibilities included managing and training the team, staying current with the latest technologies and best practices, and overseeing all digital marketing channels. I prepared and managed the digital marketing budget, supervised all company social media accounts, and improved online content with a focus on SEO and Google Analytics. I developed an inbound marketing plan, motivated the digital marketing team to achieve their goals, and monitored competition to provide improvement suggestions. Show less

Pakistan

I led various clients from the FMCG, Technology, and Fashion industries, with a primary focus on project management of e-commerce operations and the execution of digital media marketing. I was responsible for managing international clients, presenting insights, suggesting strategies, and ensuring their smooth implementation. My key roles included strategy design, planning, and execution.

Karachi

Duties & Responsibilities will include but not be limited to:Direct communication with on/offshore clients and acts as the primary point of contact for assigned accounts.Pre and post-sales activities related to BPO in acquiring business to operational implementation projects, requirements gathering, and/or project coordination.Follow up with customers by phone, email, and Messengers to answer any additional questions, negotiate the terms of an agreement, and eventually bring them on… Show more Duties & Responsibilities will include but not be limited to:Direct communication with on/offshore clients and acts as the primary point of contact for assigned accounts.Pre and post-sales activities related to BPO in acquiring business to operational implementation projects, requirements gathering, and/or project coordination.Follow up with customers by phone, email, and Messengers to answer any additional questions, negotiate the terms of an agreement, and eventually bring them on board.Maintain close contact with all assigned customers; ensure a high level of customer satisfaction.Coordinating with various team members and departments to ensure the effective delivery of company services.Provide leadership and management to multiple project teams throughout the launch of the Project and also ensure projects are delivered according to the client's expectations.Understanding client’s requirement, propose operational and technical solutions by coordinating with the operation and technical team/all company stakeholders coordination and submitting relevant service proposals.Market company's services to a wide range of prospects by doing R & D with respect to social media and the Company’s head Business ProfileWriting proposals and customizing each proposal based on the nature of the project.Responsible for acquiring business through different freelancing portals (Upwork, Elance, my opportunity etc), social media (Facebook, Twitter, LinkedIn etc), and networking events/meetings. Show less

Karāchi, Sindh, Pakistan

Karachi

My Responsibilities include:• Prospecting for potential new clients and turn this into increased business• Coordinate Strategy making and implementation with Business Area heads and Business Support Department heads• Present, Negotiate and help BDM to close deals at all levels within Private Organizations within assigned region.• Responsible for strategy development, client acquisition & client management.• Attend industry events, such as Job Fairs Seminars and… Show more My Responsibilities include:• Prospecting for potential new clients and turn this into increased business• Coordinate Strategy making and implementation with Business Area heads and Business Support Department heads• Present, Negotiate and help BDM to close deals at all levels within Private Organizations within assigned region.• Responsible for strategy development, client acquisition & client management.• Attend industry events, such as Job Fairs Seminars and Conferences, and provide feedback and information on market and creative trends to benefit the Business Development team & Indoor sales force.• Research on the competitor’s activities. Show less

Karachi

My responsibilities are: • Responsible for Biological sample processing.• Run various biochemical markers on automated analyzer.• Managed several study protocols at one time.• Maintain record of all research supplies & raises the requisitions for that.• Responsible for accurate and timely data collection, documentation, entry, and reporting.• Served as the primary liaison between investigators, clinical staff, and research subjects.

Site Area

 Pfizer Pakistan Limited-INTERNSHIP (PHARMA INDUSTRY)• Gain significant practical knowledge in Quality Operations and Production Department.

Karachi

 MEMON MEDICAL INSTITUTE- DIAGNOSTIC LAB-INTERNSHIP (HOSPITAL).

Karachi

 DOW DIAGNOSTIC LAB

Master Of Business Administration (Mba), Marketing

Activities and Societies: PROJECT: PRINCIPLES OF MANAGEMENT

Bs Honors, Biochemistry, 3.8

Activities and Societies: • Participated in University Presentations and Posters Competition, Secured good remarks.

H.S.C, Pre-Medicine/Pre-Medical Studies, A1

Activities and Societies: Sports.

S.S.C, Pre-Medicine/Pre-Medical Studies, A1

Activities and Societies: Debate, Poster making Competition, Badminton Games.