Basma Waheed Email & Phone Number

Cairo, Egypt

In my role at Al Madina Group, I took on the responsibility of managing and elevating the digital presence of multiple brands across Facebook, Instagram, LinkedIn, and WhatsApp. Here’s how I made an impact:Enhanced Brand Image & Visibility: By developing a cohesive digital brand strategy and creating engaging, high-quality content, I significantly increased page likes, follower count, reach, and engagement rates, strengthening our connection with the audience.Optimized Media Spending: I crafted data-driven media buying plans that aligned with the company’s objectives, ensuring cost-effective ad placements that maximized ROI.Customer Satisfaction Focus: I facilitated seamless communication with clients, addressing inquiries and feedback to ensure customer satisfaction, which helped build trust and improve brand loyalty.Content Creation: I spearheaded diverse content initiatives, from social media posts to visual storytelling, that conveyed the brand’s message powerfully and consistently.

Cairo, Egypt

Qesm El Maadi, Cairo, Egypt

In my role as Marketing Communications Coordinator, I played a vital role in crafting and executing Mahrati’s communication strategies to increase brand visibility and drive product engagement. By bridging strategy with execution, I ensured that our messaging was impactful, clear, and consistent across channels. Key achievements include:Streamlined Promotional Campaigns: Oversaw the end-to-end process of designing and producing promotional materials, ensuring quality and alignment with brand identity. These campaigns significantly boosted product visibility and generated valuable customer interest.Event-Based Product Promotion: Planned and managed product promotion during key events, increasing foot traffic and engagement by 30% on average at each event, enhancing Mahrati’s market presence.Multi-Channel Advertising: Managed advertising efforts across digital and traditional media, expanding brand reach and engagement. This included social media content, print ads, and online campaigns that improved customer awareness and brand recall.ROI Tracking and Optimization: Monitored the effectiveness of marketing campaigns through detailed ROI tracking. By analyzing campaign performance, I provided insights that guided budget allocation and strategy refinement for maximum impact.Digital Presence Supervision: Actively managed and optimized the company’s website and social media pages, enhancing our online presence and ensuring that our digital platforms reflected Mahrati's brand ethos effectively.

Al Jizah, Egypt

During my time at Social Way, I took on progressively impactful roles, from creating engaging content to developing comprehensive digital marketing strategies. My work spanned content creation, campaign management, and social media strategy, allowing me to develop a holistic approach to digital marketing while driving measurable growth for the brand and our clients.Strategic Digital Marketing Execution: As Digital Marketing Executive, I designed and executed data-driven campaigns across multiple platforms, achieving a 40% increase in web traffic and enhancing brand visibility. My initiatives in SEO/SEM optimization contributed to a 15% boost in organic reach, while performance tracking led to a 25% ROI improvement.Creative Content Development: In my role as Content Creator, I developed high-quality content that aligned with marketing goals, increasing brand reach by 30% over six months. I crafted engaging multi-platform content and implemented insights from performance metrics to achieve 20% higher engagement rates.Social Media Management & Optimization: As Social Media Coordinator, I created and optimized social media strategies that resulted in a 35% increase in engagement. By monitoring trends, managing budgets, and enhancing content for conversions, I improved click-through rates by 20% and strengthened audience loyalty.Each of these roles empowered me to harness creativity, strategic thinking, and analytical skills to deliver impactful results. Through my efforts, Social Way saw consistent improvements in reach, engagement, and brand positioning

Egypt

Marketing Account Manager | Social WayMay 2021 – July 2022 | Giza, EgyptAs a Marketing Account Manager at Social Way, I was the primary link between our clients and the agency, ensuring each partnership was both impactful and results-driven. My role went beyond simply managing accounts; I was deeply involved in strategy development and hands-on execution to help our clients achieve their marketing objectives. Key contributions included:Building Strong Client Relationships: Established and nurtured relationships with a diverse client portfolio, prioritizing trust, open communication, and responsiveness. This approach not only ensured client satisfaction but also led to an 85% client retention rate during my tenure.Crafting Tailored Marketing Strategies: Developed customized, data-driven marketing strategies that aligned with client goals, resulting in an average 25% boost in campaign engagement and ROI across accounts.End-to-End Campaign Management: Oversaw campaign planning and execution, coordinating closely with internal teams from creative to analytics. My proactive approach and attention to detail ensured projects were completed on time and met client expectations.Budget Management and Optimization: Managed campaign budgets efficiently, finding cost-effective solutions to maximize impact. By analyzing performance metrics and providing actionable insights, I was able to recommend optimizations that saved clients up to 20% on average while maintaining high-quality results.Delivering Performance Insights: Provided regular, in-depth performance reports and analysis to clients, highlighting successes, areas for improvement, and actionable next steps to keep campaigns evolving and aligned with business goals.

Cairo, Egypt

Egypt

Travel Consultant at Teleperformance universal

Cairo, Egypt

_Serve customers._Answer customers questions._help customers to solve their problems.

Cairo Egypt

_Recruit volunteers_Evaluate Volunteers_solve the problems

Maddi

_Serve customers._Answer customers questions._help customers to solve their problems.

Cairo Egypt

get sponsorsraise fund

Maadi

-persuade customers to buy packages._Serve customers._Answer customers questions._help customers to solve their problems.

Cairo Governorate, Egypt

_Edit the program._Present the programs._Sound Engineering.

Cairo Egypt

get sponsorsraise fund

Bachelor Of Mass Communication, General, A+

Activities and Societies: Member of the Digital Marketing Club, focusing on campaign development. Contributed to Public Relations Society.

Advanced Track, Digital Marketing, Excellent

Activities and Societies: Social media marketing SEM SEO Display ads

Nanodegree, Digital Marketing

Activities and Societies: Social media marketing Email Marketing Freelancing

Nanodegree, Digital Marketing

Bachelor Of Marketing, Marketing Communications & Consumer Behavior

study marketing specialization in Coursera IE University

Bachelor, Content Marketing

Diploma Of Education, Marketing