Bas Melssen

Bas Melssen Email and Phone Number

Regional Vice President and GM Asia Pacific @ AFB International
Bangkok, TH
Bas Melssen's Location
Bangkok Metropolitan Area, Thailand
Bas Melssen's Contact Details

Bas Melssen work email

Bas Melssen personal email

About Bas Melssen

ACHIEVING TRANSFORMATIONAL RESULTSOver 27 years’ experience in Asia including as a Senior Executive leading regional Commercial and Public Affairs & Sustainability departments at +2 bUSD world leader in sustainable bio solutions, Novozymes, - a top 10 company in Fortune Magazine’s Change the World list. Served in Malaysia’s Prime Minister’s Office developing National Economic Initiatives and led the transformation of organisations in consulting and commercial roles.Strong commercial and management consulting background. Recently completed ‘Sustainable Business Strategy’ course at Harvard Business School.Previous advisory roles as BioFutures program advisor to the Queensland Government in Australia, member of the University Senate at GUC University in Malaysia and Mentor of McKinsey’s annual Youth Leadership Academy. Co-author of several publications with McKinsey & Company, the Queensland University of Technology, Griffith University and Wageningen University.DEEP NETWORK IN GOVERNMENT AND INDUSTRY throughout Asia Pacific region with solid reputation amongst policy makers, regulators, academia, multilateral organisations, NGOs and industry leaders.ACHIEVED TRANSFORMATIONAL RESULTS through research and strategic analysis in various organisations.FREQUENT SPEAKER ON SUSTAINABILITY AND RENEWABLES POLICY at conferences and symposia globally.

Bas Melssen's Current Company Details
AFB International

Afb International

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Regional Vice President and GM Asia Pacific
Bangkok, TH
Website:
afbinternational.com
Employees:
372
Bas Melssen Work Experience Details
  • Afb International
    Regional Vice President And Gm Asia Pacific
    Afb International
    Bangkok, Th
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  • Afb International
    Vice President / Gm - Asia Pacific
    Afb International Jan 2024 - Present
    Thailand
    After 4 years of driving business growth for AFB in Asia, now establishing AFB International's first Asia Pacific footprint expansion with regional Headquarters Production facilities as well as commercial, operations and administration teams, in Thailand.
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  • Afb International
    Asia Pacific Lead
    Afb International Jun 2023 - Jan 2024
    Asia Pacific
    Driving business growth in the Asia Pacific region.
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  • Afb International
    Commercial Director - Asia Pacific
    Afb International Mar 2020 - Jun 2023
    Asia Pacific
    Driving commercial business development in the Asia Pacific region.AFB International is the global science and technology leader in pet food palatability. Headquartered in St. Charles, Missouri, USA, AFB is a global company with state-of-the-art facilities in the United States, Argentina, Brazil, Mexico, the Netherlands, China and Australia. AFB is a wholly owned subsidiary of Ensign-Bickford Industries, Inc., a privately held, family-owned, professionally managed technical business that traces its roots back more than 185 years.
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  • The Antarctic Project
    Career-Break To Antarctica
    The Antarctic Project Dec 2019 - Feb 2020
    Antarctica
    Took a break to see a place unspoilt by man, where animals can live and play freely without fearing humans.The only place where the world's governments have been able to come together and agree on strict policies that protect the environment, restrict human interference and don't allow pollution and weapons, something they can't agree on for their own countries...
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  • Novozymes
    Regional Director, Public Affairs & Sustainability - Southeast Asia / Japan, Korea, Australia
    Novozymes Jun 2014 - Dec 2019
    Kuala Lumpur, Malaysia
    In charge of establishing a new Public Affairs & Sustainability organisation to support Novozymes business through policy related activities and advocating sustainability practices in Southeast Asia and Australia.Novozymes is the world leader in bioinnovation. We work with our partners to innovate new solutions and rethink industries around the world. Our industrial enzymes, microorganisms, biopolymers and other proteins allow our customers to achieve more efficient use of raw materials, reduce energy consumption, replace traditional chemicals with more sustainable alternatives, and offer higher-quality products. We rethink everyday products every day.>6,500 employees, >50% global market share in Enzymes.Listed at NASDAQ OMX Nordic as NZYM B
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  • Novozymes
    Director Biorefining Business Development, Asia Pacific
    Novozymes Jun 2014 - May 2018
    Kuala Lumpur, Malaysia
    In charge of Conventional (starch based) and Advanced (Biomass based) Bio Fuels and Bio Refining sales and business development for the Asia Pacific region (excl. China)Novozymes is the world leader in bioinnovation. We work with our partners to innovate new solutions and rethink industries around the world. Our industrial enzymes, microorganisms, biopolymers and other proteins allow our customers to achieve more efficient use of raw materials, reduce energy consumption, replace traditional chemicals with more sustainable alternatives, and offer higher-quality products. We rethink everyday products every day.>6,500 employees, >50% global market share in Enzymes.Listed at NASDAQ OMX Nordic as NZYM B
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  • Novozymes
    Director, Asia Pacific- Biomass Conversion Business Development
    Novozymes Jun 2014 - May 2016
    Kuala Lumpur, Malaysia
    In charge of 2G Biomass Conversion Business Development - Asia Pacific (excl. China).Novozymes is the world leader in bioinnovation. We work with our partners to innovate new solutions and rethink industries around the world. Our industrial enzymes, microorganisms, biopolymers and other proteins allow our customers to achieve more efficient use of raw materials, reduce energy consumption, replace traditional chemicals with more sustainable alternatives, and offer higher-quality products. We rethink everyday products every day.>6,500 employees, >50% global market share in Enzymes.Listed at NASDAQ OMX Nordic as NZYM B
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  • Queensland Government
    Biofutures Commercialisation Program - Panel Member (Grant Assessment)
    Queensland Government Aug 2016 - Jul 2017
    Queensland, Australia
    The Biofutures Commercialisation Program aims to attract national or international bioindustrial expertise to partner with Queensland researchers and/or businesses to scale-up and test new or improved bioindustrial technologies and processes at the pilot or demonstration scale in Queensland.http://advance.qld.gov.au/uni-researchers/biofutures-commercialisation-program.aspx
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  • Agensi Inovasi Malaysia (Aim) / National Innovation Agency Of Malaysia
    Executive Vice President - Strategic Impact Projects
    Agensi Inovasi Malaysia (Aim) / National Innovation Agency Of Malaysia Aug 2010 - May 2014
    Malaysia - Prime Minister'S Office
    Contracted by Malaysia’s Prime Minister’s Office to spearhead a unit for National Strategic Economic Impact Projects by identifying, developing and executing strategies that significantly contribute to the Nation’s economy; development of new industries and high-value jobs by innovating existing industries. Identified, conceptualised, developed and executed National initiatives such as 'the National Biomass Strategy 2020', the 'Mid Tier Companies' program, the 'National Graphene Action Plan' and 'SteinBeis Malaysia'.Participated in developing the National Innovation Agency Act, which was passed in Parliament in November 2010, resulting in the establishing of the National Innovation Agency (AIM) a statutory body in the Prime Minister’s Department.Frequent and continuous engagements with top tier management consulting firms. Deep collaborations and interactions with government ministries and agencies, academia and industry.Managed a small team of 6 direct reports (senior government staff and ex-management consultants), reported to the CEO of AIM.
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  • Agensi Inovasi Malaysia (Aim) / National Innovation Agency Of Malaysia
    Executive Vice President – Special Innovation Unit, Prime Minister'S Office
    Agensi Inovasi Malaysia (Aim) / National Innovation Agency Of Malaysia 2010 - 2011
    Malaysia - Prime Minister'S Office
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  • Unistraw Holdings Pte Ltd.
    Global Commercial Director
    Unistraw Holdings Pte Ltd. Jul 2009 - Aug 2010
    Sydney, Australia
    Global Multinational, owner and inventor of the Unistraw Straw delivery system, a system that delivers flavours and/or functional benefits to beverages. Reported to the CEO.Develop and manage partnerships with Kraft, Danone, Coca Cola, McDonald's, Bright Dairy, Dongwon, Heinz, Unimilk in Russia, Saudi Arabia, Korea, China, Japan and Mexico.Partner management in Europe (Germany, Poland, Serbia, Czech Rep.), Middle East (Saudi Arabia, Iran) and Asia Pacific (India, China, Korea, Japan, Thailand, Khazakhstan).
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  • Unistraw Holdings Pte Ltd.
    Commercial Director – Asia & Eastern Europe
    Unistraw Holdings Pte Ltd. Oct 2008 - Jun 2009
    Global Multinational, owner and inventor of the Unistraw Straw delivery system, a system that delivers flavours and/or functional benefits to beverages. Reported to Global Commercial Director.Developed market entry strategies and tactical marketing executions in Japan, Iran, China, Saudi Arabia, India, Thailand, Philippines, Malaysia, Hong Kong, Korea.Developed and establish manufacturing partnership in Korea for Japan and Korea supply chain.
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  • Unistraw Holdings Pte Ltd.
    Commercial Director - Asia Pacific
    Unistraw Holdings Pte Ltd. Feb 2008 - Sep 2008
    Global Multinational, owner and inventor of the Unistraw Straw delivery system, a system that delivers flavours and/or functional benefits to beverages. Reported to Global Commercial Director.Establish and manage marketing and distribution partnerships in Malaysia, Thailand, Indonesia, Philippines, Taiwan, Hong Kong, Singapore, India, China, Korea and Japan.
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  • Munchy'S
    General Manager - Marketing & Innovation
    Munchy'S Mar 2006 - Mar 2008
    Kuala Lumpur, Malaysia
    A U$120mln FastMovingConsumerGoods (FMCG) company in Malaysia. Manufactures, markets, distributes biscuit products. Currently selling to 60 countries across the world. Exclusive distributors for Instant Coffee, Noodles and Canned drinks and Unistraw's Sipahh straws in Malaysia.Member of Executive Management team, reported to CEO.Led marketing and merchandising teams, managed 10 direct and 160 indirect reports. Executed brand-to-life strategy, budgeting, ATL/BTL, portfolio development, channel marketing, international expansion, research and insights analysis.Company sold for >U$250mln to a PE firm in 2017
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  • Futurebrand
    Director Of Consulting / Country Manager
    Futurebrand Nov 2003 - Feb 2006
    Kuala Lumpur, Malaysia
    Started and headed the Malaysian office for global brand strategy consulting firm FutureBrand (part of NYSE listed InterPublicGroup IPG). Business development and C-level strategic consulting for blue chip MNCs. Reported to CEO Asia Pacific.New business development, brand strategy consulting, engagement management, brand communications implementation.Involved in consulting projects across industries: FMCG (Munchy's, Guinness Anchor Berhad), Property (Eastern & Oriental Property Development Berhad), Financial Services (Hong Leong Bank, HLA Insurance), Conglomerates (Sapura Holdings Berhad), Destinations (Petrosains), Telecommunications (Maxis), Palm Oil (Sime Darby)
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  • Axis Communications Identity
    Senior Consultant
    Axis Communications Identity Jan 2001 - Feb 2003
    Kuala Lumpur, Malaysia
    Malaysian brand consultancy firm, reported to Managing DirectorLed a team of 10 designers and business managers across several brand-consulting projectsEngagement director/project management for consulting projects across industries: Energy (British Petroleum Malaysia), Retail (Bangsar Shopping Center), Consumer goods (Magnum 4D)
  • Various Organisations In Europe And Asia
    Consulting And Project Management Roles
    Various Organisations In Europe And Asia Aug 1997 - Dec 2001
    Netherlands And Malaysia
    Project based engagements in the Netherlands and Malaysia in Marketing and Interactive Media across industries

Bas Melssen Skills

Strategy Business Strategy Marketing Strategy New Business Development Integrated Marketing Fmcg Brand Management International Business Strategic Planning Marketing Management Consulting Consumer Behaviour Marketing Research Marketing Communications Customer Insight Product Development Business Planning Competitive Analysis Strategic Partnerships Consulting Leadership Team Leadership Public Speaking Strategic Leadership Thought Leadership Government Relations International Public Affairs Persuasive Presentation Skills Executive Level Presentation Skills Biomass Conversion Public Affairs Sustainability Brand Architecture Market Research Market Analysis Market Planning Brand Development Human Resource Development Marketing Management International Sales Business Development Persuasive Presentations Strategic Insights Strategic Roadmaps Presentation Development International Marketing Positioning Business Analytics Use Big Data Analytics Biomass Strategy National Strategies

Bas Melssen Education Details

Frequently Asked Questions about Bas Melssen

What company does Bas Melssen work for?

Bas Melssen works for Afb International

What is Bas Melssen's role at the current company?

Bas Melssen's current role is Regional Vice President and GM Asia Pacific.

What is Bas Melssen's email address?

Bas Melssen's email address is ba****@****ail.com

What schools did Bas Melssen attend?

Bas Melssen attended Harvard Business School, Sintlucas, Harvard Business School.

What are some of Bas Melssen's interests?

Bas Melssen has interest in Data Visualisation, Economic Empowerment, Big Data, Education, Environment, Marketing And Branding Innovation, Science And Technology, Business Management Best Practices, Market Insights, Consumer Behaviour.

What skills is Bas Melssen known for?

Bas Melssen has skills like Strategy, Business Strategy, Marketing Strategy, New Business Development, Integrated Marketing, Fmcg, Brand Management, International Business, Strategic Planning, Marketing, Management Consulting, Consumer Behaviour.

Who are Bas Melssen's colleagues?

Bas Melssen's colleagues are Peter Holtland, Jeanette Cano Ramos, Loren Denard, José Mastenbroek, Christina Shadi, Samantha Turner, Joe Wilkins.

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