Sustar helps companies design and implement sustainable value propositions at three levels - at organisation level through consulting and structuring innovation processes- at team level through project coaching- at individual level through trainingWe see sustainable entrepreneurship as a the greatest necessity ànd opportunity of our time. Together with our clients we navigate step by step towards a circular economy.

Building sustainable products, services and teams for a wide variety of ambitious companies.In co-creation with in- & external stakeholders and a broad network of specialists.Based on years of experience in Product development, Marketing and Business model innovation, combined with a pragmatic and result driven approach.Supporting business leaders at a.o. >MOOG Design thinking in front end of innovation (project: 'robotics in construction'): Get to understand customer need and value before starting to engineer a solution Project with Philips Innovation Services.>Philips Healthcare and Philips Personal Health'Subject matter expert VPC': Training teams of r&d, product & marketing managers in value proposition creation (VPC). Guiding several business units on three continents in implementing a structured approach in their front end of innovation. >STAR/ SHL (Dutch GP laboratory)Translate Healthcare market trends and changing technologies & customer needs in future proof strategy. >PON Bike/ Gazelle (leading Bike manufacturer)Develop value proposition for e-bikes in new B2B segment (specific information confidential)>RubitechPositioning & setup marketing organisation for Aluminium die casting company >CIRCO (international circular economy activation initiative)(International) trainer and Stategic design role, cocreating realistic circular business cases with participating companies.>BUPA (Global healthcare insurer)Market potential scan>Boon Edam (Leading Global manufacturer of entry solutions)Transformation product management department from tech to customer centricity>Masévon Group: (group of 5 high tech machine manufacturers)Positioning & strategic marketing>Sparta/ Accell NL (leading European Bike manufacturer)Structuring Product Management and Product Creation Process >Brink Group: (Global market leader in towbar manufacturing)Strategic marketing & Coaching marketing team

Training and empowering a wide variety of companies on how to accelerate their transition towards a circular economy.Supporting the creation of business opportunities by developing circular value propositions, products, services and business models

Rockstart Digital Health is a 180-day intensive startup accelerator program. The program helps to build, validate and scale digital health startups and find the best international product/market fit.

Ondernemende vogels met een eigen geluid en een frisse blik.Spegt ontwikkelt strategie, diensten en producten voor ondernemers en ondernemende managers.Resultaat: Duurzame groei naar betere business en Gezond ondernemerschap.Per eind 2019 vliegt Spegt verder onder het label kind-ID | Innovation Direction.

Same company as below.New company name.Same function with the additional assignment to 'unboss' the marketing department. Done.

Responsible for strategic & operational marketing, productmanagement, e-commerce and business model innovation at Thule TowingResponsible for rebranding project to Brink and Brink Group end 2014.Established renewed growth in a challenging European Automotive Aftermarket by deepening customer insights, breaking with existing paradigms & adding new and distinctive services to the traditional physical assortment, accellerating and strengthening the business of our B2B customer.Preparation of divestment of trailer division to Brenderup Group per end 2013, being responsible for marketing and productmanagement (incl rationalisation assortment).

Launch of new Bremshey line & Tunturi E90 series at ISPO 2011.Set up strategic plan for Tunturi 2012 series.Reshape depts marketing and R&D.

Inventorize customer needsSet up foundation facilitation innovation @ SME's in region Rivierenland

Responsible for strategic marketing, designmanagement, productdevelopment and PR at www.bergtoys.com.150% turnover growth from 2004-2009.

Responsible for product development and design.Installing marketing discipline.Scouting & set up of production facility in Ningbo, China