Bas Roozen Email & Phone Number

Frankfurt Am Main, Hessen, De

Responsible for all product- and marketing analytics at Europe’s largest online brokerage. Developed and rolled out the data analytics strategy of the company from scratch. Managing, coaching and building a team of analysts and data specialists. Transforming the organisation to become 100% data driven by breaking the existing silos between product, marketing and BI. Moved all marketing and behavioural data into the EDW to realise a GDPR compliant 360 view on each customer, and introduced data-driven persona’s for better and faster decision making.

London, Gb

As the product I was managing became so succesful, the role changed to a global role where I continued managing the PowerBI data suite.

London, Gb

Managing a wide range of data & analytics projects. Most prominent: - E-commerce Share & Finance PowerBI Dashboard Development. Received Europe Spirit To Transform & Simplify Award for developing a unique interactive dashboard that helps the European e-commerce team make better decisions and sell more.- MyDiageo - Diageo's B2B ecom platform Analysing & optimising performance, strategy development.- Engage in projects throughout the business to land on goals and kpi's

London, Gb

Responsible for Diageo Europe’s biggest consumer facing portfolio website, repositioning the platform to turn it into Diageo's global data acquisition hub.

London, Gb

Responsible for Diageo's e-commerce platforms www.alexanderandjames.com and www.alexanderandjames.de .- strategy development (goals / pricing / promotions) and sales optimisation- manage marketing activities (SEA / SEO / Social / eCRM) and budgets- platform management (development & merchandising), delivering significant improvements to site conversion and consumer experience.- agency & operations management

London, Gb

With a small group of people we started alexanderandjames.com from scratch. Upon launch I was responsible for all things data and conversion optimisation.

Redmond, Washington, Us

With over 2 million unique users each day, MSN provided me with loads of data to work with in order to optimize the site performance. Besides optimizing the user engagement and creating automated dashboards, I helped account managers in selling their proposals to advertisers, trained editors to write SEO friendly articles, and lead the weekly editorial meeting.

Redmond, Washington, Us

I created this position from scratch, leading the online analytics strategy. I analyzed data from websites and campaigns in order to optimize conversion, and educated marketing and project managers in order to further develop the maturity of online analytics in the company. I also launched an easy to use tool that made it possible for marketeers to track the performance of their campaigns in real time.

Redmond, Washington, Us

I was the link between the content editors and the developers of www.microsoft.nl, where I lead various projects regarding new portals, visitor + site quality and SEO optimization. This is where I took the first steps in optimizing online activities and websites based on data.