Bas Roozen

Bas Roozen Email and Phone Number

Data Analytics Team Lead | Simplifier | Data Translator | Data Product Owner | Dashboard Architect | Power BI & Data Visualisation expert @ flatexDEGIRO
Bas Roozen's Location
Haarlem, North Holland, Netherlands, Netherlands
Bas Roozen's Contact Details
About Bas Roozen

I’m Bas Roozen, and it’s my personal goal and passion to simplify things. I deliver data products and analysis that turn data into meaningful insights. I’m a self-starter who gets things done.

Bas Roozen's Current Company Details
flatexDEGIRO

Flatexdegiro

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Data Analytics Team Lead | Simplifier | Data Translator | Data Product Owner | Dashboard Architect | Power BI & Data Visualisation expert
Bas Roozen Work Experience Details
  • Flatexdegiro
    Data Analytics Director
    Flatexdegiro Jun 2021 - Present
    Frankfurt Am Main, Hessen, De
    Responsible for all product- and marketing analytics at Europe’s largest online brokerage. Developed and rolled out the data analytics strategy of the company from scratch. Managing, coaching and building a team of analysts and data specialists. Transforming the organisation to become 100% data driven by breaking the existing silos between product, marketing and BI. Moved all marketing and behavioural data into the EDW to realise a GDPR compliant 360 view on each customer, and introduced data-driven persona’s for better and faster decision making.
  • Diageo
    Global E-Commerce Data Product Owner
    Diageo Jul 2020 - May 2021
    London, Gb
    As the product I was managing became so succesful, the role changed to a global role where I continued managing the PowerBI data suite.
  • Diageo
    Data Analytics Manager E-Commerce Europe
    Diageo Sep 2018 - Oct 2020
    London, Gb
    Managing a wide range of data & analytics projects. Most prominent: - E-commerce Share & Finance PowerBI Dashboard Development. Received Europe Spirit To Transform & Simplify Award for developing a unique interactive dashboard that helps the European e-commerce team make better decisions and sell more.- MyDiageo - Diageo's B2B ecom platform Analysing & optimising performance, strategy development.- Engage in projects throughout the business to land on goals and kpi's
  • Diageo
    Website Manager / Product Owner Europe
    Diageo Apr 2017 - Aug 2018
    London, Gb
    Responsible for Diageo Europe’s biggest consumer facing portfolio website, repositioning the platform to turn it into Diageo's global data acquisition hub.
  • Diageo
    Website Manager / Product Owner E-Commerce Europe
    Diageo Jan 2015 - Mar 2017
    London, Gb
    Responsible for Diageo's e-commerce platforms www.alexanderandjames.com and www.alexanderandjames.de .- strategy development (goals / pricing / promotions) and sales optimisation- manage marketing activities (SEA / SEO / Social / eCRM) and budgets- platform management (development & merchandising), delivering significant improvements to site conversion and consumer experience.- agency & operations management
  • Diageo
    Data & Conversion Optimisation Manager E-Commerce Europe
    Diageo Dec 2012 - Dec 2014
    London, Gb
    With a small group of people we started alexanderandjames.com from scratch. Upon launch I was responsible for all things data and conversion optimisation.
  • Microsoft
    Web Analyst / Conversion Optimisation Lead Msn Netherlands
    Microsoft Oct 2011 - Nov 2012
    Redmond, Washington, Us
    With over 2 million unique users each day, MSN provided me with loads of data to work with in order to optimize the site performance. Besides optimizing the user engagement and creating automated dashboards, I helped account managers in selling their proposals to advertisers, trained editors to write SEO friendly articles, and lead the weekly editorial meeting.
  • Microsoft
    Web Analyst / Web Intelligence Manager Microsoft Netherlands
    Microsoft Jul 2009 - Sep 2011
    Redmond, Washington, Us
    I created this position from scratch, leading the online analytics strategy. I analyzed data from websites and campaigns in order to optimize conversion, and educated marketing and project managers in order to further develop the maturity of online analytics in the company. I also launched an easy to use tool that made it possible for marketeers to track the performance of their campaigns in real time.
  • Microsoft
    Website Coördinator Microsoft Netherlands
    Microsoft May 2007 - Jun 2009
    Redmond, Washington, Us
    I was the link between the content editors and the developers of www.microsoft.nl, where I lead various projects regarding new portals, visitor + site quality and SEO optimization. This is where I took the first steps in optimizing online activities and websites based on data.

Bas Roozen Skills

Presentation Skills Sharepoint Designer E Commerce Sea Stakeholder Management Performance Based Marketing Kpi Dashboards Data Models Sharepoint Kpi Implementation Creativity Online Marketing Complex Problem Solving Digital Strategy Agency Relationship Management Content Management Powerpivot Data Driven Decision Making Data Management User Experience Web Intelligence Simplification Dax Data Analysis Digital Media Load Data Analytics Simplifying The Complex Google Tag Manager Web Analytics Digital Marketing Infopath Process Simplification Seo Strategy Basecamp Data Modeling Coremetrics Analytics Microsoft Excel Data Automation Omniture Sitecatalyst Process Efficiency Critical Thinking Product Management Music Production Master Data Management Google Analytics Advanced Analytics Extract Excel Dashboards Ab Testing Project Management Data Driven Marketing Webtrends Analytics Dashboard Marketingstrategie Analytics Key Performance Indicators Demandware Transform Creative Problem Solving Corporate Website Management Data Mining Microsoft Power Bi Process Optimization Ppc

Bas Roozen Education Details

  • Inholland University Of Applied Sciences
    Inholland University Of Applied Sciences
    Media Management

Frequently Asked Questions about Bas Roozen

What company does Bas Roozen work for?

Bas Roozen works for Flatexdegiro

What is Bas Roozen's role at the current company?

Bas Roozen's current role is Data Analytics Team Lead | Simplifier | Data Translator | Data Product Owner | Dashboard Architect | Power BI & Data Visualisation expert.

What is Bas Roozen's email address?

Bas Roozen's email address is ba****@****geo.com

What is Bas Roozen's direct phone number?

Bas Roozen's direct phone number is +312089*****

What schools did Bas Roozen attend?

Bas Roozen attended Inholland University Of Applied Sciences.

What are some of Bas Roozen's interests?

Bas Roozen has interest in Video Editing, Indoor Climbing, Whisky, Music, Stock Market, Philosophy.

What skills is Bas Roozen known for?

Bas Roozen has skills like Presentation Skills, Sharepoint Designer, E Commerce, Sea, Stakeholder Management, Performance Based Marketing, Kpi Dashboards, Data Models, Sharepoint, Kpi Implementation, Creativity, Online Marketing.

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