Owner
Current
First Tracks
Amsterdam Area, Netherlands
More than two decades of experience at the intersection of marketing, sports, media, and travel. From humble beginnings as a sales rep, via media, event management to sports marketing. I combine an encyclopedic knowledge about brands with and vision and opinion on where they could or should be heading. My focus is on concept creation, content marketing and development of exciting properties. Highlights:BBB Cycling - lead agencyBrand strategy, corporate design, communicationFour years of helping one of the Dutch success stories in cycling find it's voice while it upgraded it's market. From price fighter to a respected brand that was purchased by PON Holding.Editor in Chief, UP/DOWN mountainbike magazineConcept, creation and execution - From nothing to four years of the most inspiring mountainbike magazine in the Dutch market. In assignment for publisher Soul Media.International Project Management of Red Bull Cliff Diving World Series8 stops across 8 European countries in 2009. Preparation for the 2010 World Series, 6 stops in 3 continents.Project Management- Creation, design and execution of Nike SB Made for Skate pop-up store- Nike SB European Omar Salazar shoe launch