Owner and operator of Wheelrunner. A high-end workshop for road, mountain, and adventure bikes. We build, service, repair, and tune high-end sports bicycles for people who are as passionate about their bikes as we are. Service-oriented business with innovative solutions.

More than two decades of experience at the intersection of marketing, sports, media, and travel. From humble beginnings as a sales rep, via media, event management to sports marketing. I combine an encyclopedic knowledge about brands with and vision and opinion on where they could or should be heading. My focus is on concept creation, content marketing and development of exciting properties. Highlights:BBB Cycling - lead agencyBrand strategy, corporate design, communicationFour years of helping one of the Dutch success stories in cycling find it's voice while it upgraded it's market. From price fighter to a respected brand that was purchased by PON Holding.Editor in Chief, UP/DOWN mountainbike magazineConcept, creation and execution - From nothing to four years of the most inspiring mountainbike magazine in the Dutch market. In assignment for publisher Soul Media.International Project Management of Red Bull Cliff Diving World Series8 stops across 8 European countries in 2009. Preparation for the 2010 World Series, 6 stops in 3 continents.Project Management- Creation, design and execution of Nike SB Made for Skate pop-up store- Nike SB European Omar Salazar shoe launch

Writing and/or translating website content, press releases, marketing communication with a highly knowledgeable look & feel for high-end road cycling.

Updating and fine-tuning the website and webshop of the leading retail network of e-bike stores in the Netherlands. Copywriting, rethinking customer journeys, and ironing out crinks.Freelance assignment.

Responsible for digital and social content strategy, concepts, copywriting, and implementation.Temporary role, replacing a parental leave.

Planning, writing, and managing social media channels as part of a larger media strategy for Ley Events properties: BIKE Festival, BIKE Transalp, TOUR Transalp.

Powderchase UG is a niche travel organiser, that delivers unforgettable travel experiences to skiers and snowboarders looking for the ultimate trip. Participants book a specific date on which thy'll join a Powderchase. The final location is not decided until the last 48 hours before departure, based on snow and weather predictions. All groups are accompanied by certified mountain guides for optimal safety.Powderchase has strategic co-operations with BMW GmH, K2 Skis and Snowboards and Arc'teryx Outdoor Equipment.- Powderchase has operated since winter 2008/2009- 600+ participants in the last six years- live reporting from Powderchases is most effective, with social media posts reaching up to 2,5k followers and friends of followers- 65% of Powderchase participants and followers are between 25 - 40 years

Develop and execute marketing strategy for Winter Product at switzerland Tourism

Privately owned brand activation agency focusing on youth markets (gaming, sports and music). Clients: Red Bull Netherlands, Carbon Marketing UK, LG mobile, Heineken Music.

Sports & Events Marketing for Red bull in The Netherlands. Create enticing sports marketing concepts that align with overall marketing strategy, execute and production of strategy. Management of two person team (Event Manager and Athlete Manager).Highlights: - Knock Out (motocross), November ‘06 & ‘07 - FMX stunt Deventer (FMX), September ‘06 - Kite Punks (kiteboarding), August ‘06 & March ‘07 - Project Doornbos (F1 project), August ‘06 - Bridge Master (BMX), April ‘06 - GUTS (skateboarding), summer ‘05 - Red Bull Air Race Rotterdam, june ‘05

Develop and grow White Skiing Magazine as a cutting-edge titel in the new landscape of freeskiing.

90 square meters was the first shop in The Netherlands exploring new retail ground, with the help of art expos, product launches and marketing projects.Still widely recognised as one of the most leading retail spaces for high-end shopping. Sneakers, fashion, abgs, accesories and more...

Content Manager for www.autotelegraaf.nl, at the time one of the largest second hand car-websites.