Melanie Bass Pollard is principal and creative director of Bass Designs, Inc, a collaborative design company offering creative solutions in corporate identity and imaging, communications and advertising. With over twenty-five years of experience in the industry, she has handled a wide variety of projects including strategic planning, management, and overseeing the creation of new corporate identities, cultural exhibits and promotions. She works collaboratively to create print collateral, corporate brand identity imaging programs, websites, product development and packaging, event promotions, environmental applications and new media. In Washington DC, she served as a Senior Art Director for six years at Grafik Communications in Alexandria, Virginia, a large, internationally acclaimed studio with expertise in the museum, healthcare and software industries. In Atlanta, she served as a Design Director for three years at Copeland+Hirthler design + communications (now Iconologic) where she was in charge of the operations within the creative department and managed teams for large scale projects. She has also worked collaboratively with Executive arts, Inc. in The top 100 Annual report Industry before opening her studio in 1998. Ms. Bass’s work has garnered over 100 national and international awards and has been published in Communication Arts, Graphis, ID magazine, AIGA, Print, HOW, and various other national and international design and marketing accolades. She has chaired committees for the Washington AIGA creating a continuing film night program used to generate revenues for the local chapter and inspire designers. She graduated from Auburn University with a BFA in design and minor in illustration.Specialties: Brand Imaging Systems and integration, multi-disciplinary project integration including identity systems, print, web, interactive, packaging, environmental, film, and variable data and image direct mail.