Bassel Yasser Email & Phone Number

Cairo, Cairo Governorate, Eg

- Analyze how the brand is positioned in the market. - Provide the vision, mission, goals and strategies to match up to. - Translate brand strategies into brand plans, brand positioning and go-to-market strategies. - Monitor market trends, research consumer markets and competitors’ activities to identify opportunities.- Oversee marketing and advertising activities to ensure consistency with product line strategy. - Brainstorm new and innovative growth strategies.- Align… Show more - Analyze how the brand is positioned in the market. - Provide the vision, mission, goals and strategies to match up to. - Translate brand strategies into brand plans, brand positioning and go-to-market strategies. - Monitor market trends, research consumer markets and competitors’ activities to identify opportunities.- Oversee marketing and advertising activities to ensure consistency with product line strategy. - Brainstorm new and innovative growth strategies.- Align the company around the brand’s direction and tactics. - Design promotional campaigns for products. - Develop social media strategy.- Assess the performance of advertising campaigns.- Analyze market trends and identify new opportunities and challenges.- Gather feedback from sales and analyze consumer behavior to define company’s positioning. Show less

New Cairo 1, Cairo Governorate, Egypt

• Work with the project team in managing the marketing consultancy process for specified assigned clients:• Understanding the business & the consumers• Product (pricing, distribution, competition…etc)• Market visits to understand the market situation• Consumer research (attending qualitative research, discussions…etc)• Retail Audit analysis• Sales Analysis for assigned clients• Issuing briefs for the needed activities (packaging, research, advertising, others)•… Show more • Work with the project team in managing the marketing consultancy process for specified assigned clients:• Understanding the business & the consumers• Product (pricing, distribution, competition…etc)• Market visits to understand the market situation• Consumer research (attending qualitative research, discussions…etc)• Retail Audit analysis• Sales Analysis for assigned clients• Issuing briefs for the needed activities (packaging, research, advertising, others)• Assist in working on the development of the full marketing plan for the assigned clients• Prepare needed presentations for the clients for the work done.• Close follow-up on advertising development and production process to ensure compliance with brief and storyboard• Follow up and supervise third parties (agency, designers, others)• Assist in planning and supervising direct marketing activities with third parties Show less

Master Of Business Administration - Mba

Bachelor'S Degree, Mass Communication/Media Studies