Bassel Khaled Email & Phone Number

Dubai, United Arab Emirates

Managed a team of 10 merchandisers to ensure proper display and availability of 30 popular brands including Lotus, Aptamil, Dr.Oetker and moreHandled a portfolio of 50 stores including various retail chains like Carrefour, Spinneys, Aswaaq, and West Zone (top stores Carrefour Deira City Center and Shindagha, Spinneys Meydan Headquarters and Trade Center)Implemented the largest promotion event in Lulu Hypermarket history for HPC products in Lulu's top store Lulu Barsha as well as Lulu Festival Plaza and Lulu DIP.Generated and updated LPOs to secure enough stocks are available during events and on the regular displaysCoordinated timely delivery of products in cooperation with delivery team during times of system errors/ restructuringAchieved consistently over 90% of one million AED monthly sales targetDesigned my merchandiser's journey plans and my ownReassigned merchandisers across stores based on sales, location, and performance dataPerformed night implementations of product stands, podiums and other point of sales material during Carrefour and Lulu eventsMaintained proper arrangement of stocks inside Carrefour warehouses to facilitate displaying them according to planogramCustomer relationship management with store section managers and sold them huge quantities of offer stocksImplemented numerous product sampling initiatives and activities

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Storyboarding, shooting, and editing content for brands in the car, furniture, and perfume industries.Business development through online and in-person outreach to various target brands.Client relationship management and meetings to understand their needs and approve content direction.

Dubai, United Arab Emirates

Made a marketing strategy for showcasing Bayti Rahati's home services in Dubai using Google, Instagram, Facebook, Tiktok, and Dubizzle.Recorded and edited engaging videos about home services.Generated over 45000 impressions, 5000 reach, and over 100 leads with a social advertising budget of less than 1000 AED per month.Maintained client relationships by gathering feedback, reviews, and giving gift items.Distributed flyers and business cards to potential business partners.Tracked completed services, client feedback, and marketing results on each platform per expenditure.

Dubai, United Arab Emirates

Wrote press releases and feature stories for companies in the Tech and Automotive industries.Translated press releases, features, and interviews from English to Arabic and vice versa.Made coverage reports of the media published.Produced influencer profile presentations for campaign use.Crisis management for a Tech client.Produced media lists for various clients.Hosted interviews with influencers and wrote a related feature story.Monitored Tech related news every week across all the major Tech publications in the region and made content recommendations for clients.

Dubai, United Arab Emirates

Social media community management, influencer communications, and content briefs for Roasters Cafe.Copywriting for Boomah, the first owl cafe in the UAE.Produced video content for Chalk an app for users to get one-on-one lessons from experts in any subject.Creative direction of the main 'Chiki' brand campaign for the Liwa Oasis car show.Copywriting and influencer communications for Grand Beirut’s Ghaf tree campaign.

Site progress reporting, preparing snag lists, and monitoring foremen to ensure item completion on schedule.Cost analysis and pricing for tender items in renovation projects.Maintaining a current database of supplier prices.