•• Building profitable long-term relationships with our & new customers and delivering superior customer and consumer value.• Operational implementation of the expansion strategies: choice of the reliable partners, definition of commercial agreements, coordination of the partners network• Adding new partners to company portfolio as well as developing existing ones• Product management: profitability analysis, price strategy and margin management• Establish and manage long-term relationship with stakeholders• Identification of customer requirements as well as determining proper solution• Follow up business plans, financial analyses, and promotional plans and take the appropriate decisionKey Achievements:• Introduced the company across the market and was successful with several significant new breaks with key food customers.• Have succeeded to collaborate with efficient business partners in different countries and thus introducing and developing their brands in various categories in Egyptian market.• Significantly increasing turnover of sales for PALSGAARD & Other partners in Egyptian market.

Leading the innovation process, from identification of consumer insightsand needs to the development and implementation of products that consistentlydelight our consumers in our business.• Collaborate with Raw Material, Product, Process and PackagingDevelopment to achieve successful initial implementation of new productactivities.• Communicate, summarize, and analyze scientific information.• Product development includes the generation of finished product, rawmaterial and quality specifications that enable commissioned, validated start-upactivities.• Build R&D team

1. Supporting the development activities for breakthrough new productinnovations and taking new, creative ideas for satisfying customer needs in thedairy business area, and evaluating these ideas to gain business commitment tocontinue.2. Prepare R&D budget for projects.3. Support product ideation through prototyping, concept development,evaluation, and scale-up, before handing over to the product and processdevelopment groups.4. Cost reduction

Designing and conducting bench and pilot scale experimentation and linetrials; contributing to the planning and design of research objectives andgenerating specific research data; and performing physical and chemicalanalysis of new ingredients and determining the effect of process parameters onfinished products.