Joined as Head of Sales; directed all marketing and sales activities to achieve remarkable growth. Led the front-end team to capture a 7 million EUR opportunity in the Egyptian market within 6 months of joining the company, demonstrating the ability to quickly ramp up and deliver results. Boosted electrical products’ revenues by 50% within the first 7 months, contributing to 30% of overall company revenue through robust performance and strategic impact. Leveraged creativity and innovative communications skills to close a mutually beneficial local agency agreement with a top European electrical manufacturer, that magnified orders received growth by 20%. Advised management on best practices for business management, resulting in a new business strategy that improved the company’s cashflow during Q2 2023 by 18% compared to the previous year.

60% increase in sales volume budget over 4 fiscal years through effective business growth planning, after consistently exceeding top and bottom line KPIs (Key Performance Indicators) for 3 consecutive years. Orchestrated a 1-week project teamwork of 4 sales specialists, driving the successful transition of the division's business model from a product-oriented to a customer-segmented approach; achieved an outstanding 8% increase in market share, solidifying our competitive position. Led the division over 2 consecutive years to receive the award for best LSU (Local Sales Unit) performer for order growth and profitability across the MEA (Middle East & Africa) region. Spearheaded the execution of a go-to-market strategy that resulted in a 3-5x increase in new accounts per year and penetrated new market segments, enabling new hires to quickly achieve success. Contributed to the successful implementation of a cost control management strategy during the COVID-19 pandemic, which helped the division maintain profitability in 2020-2021. Streamlined the sales process and collaborated with cross-functional teams to improve quotation promptness, resulting in a 15% increase in division's NPS (Net Promoter Score) and accelerated sales cycle by 20%.

Mentored 2 sales engineers driving all daily sales activities for low voltage distribution panels in the Egyptian market. Collaborated to develop sales strategies for assigned products and trained the team as it expanded to 4 engineers. Contributed to the success of a cross-functional capture team winning 2 projects worth 1.5 million USD. The selling price was optimized after 4-5% costs reduction upon mitigating various risk costs in the supply chain management control (SCMC) process. FCM set probably and orders received budget increased 25% in 2 consecutive years. Involved with HR team during the applicants screening process; successful hiring for 3 candidates added a significant value to the sales team and increased the customer database by 4 new potential customers in the same year. Tracking and controlling revenues and cash, kept a zero-backlog record for 2 consecutive years.