Mar 2024 - Present
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Bassem Abdul Ghani Email & Phone Number
VP Marketing | Brand & Digital Architect | Servant Leader | Ex-Mondelēz | Ex-Unilever | Ex-PwC
at
Agthia Group PJSC
LinkedIn matched
✓ Verified May 2026
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Current company
Role
VP Marketing | Brand & Digital Architect | Servant Leader | Ex-Mondelēz | Ex-Unilever | Ex-PwC
Location
Dubai, United Arab Emirates, United Arab Emirates
Who is Bassem Abdul Ghani? Overview
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Quick answer
Bassem Abdul Ghani is listed as VP Marketing | Brand & Digital Architect | Servant Leader | Ex-Mondelēz | Ex-Unilever | Ex-PwC at Agthia Group PJSC, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Bassem Abdul Ghani.
Bassem Abdul Ghani previously worked as Vice President Marketing Snacks at Agthia Group Pjsc and Non Executive Board Member at Naqla. Bassem Abdul Ghani holds Bachelor Of Arts, Business Administration from The American University In Cairo.
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Profile bio
About Bassem Abdul Ghani
Bassem is an accomplished international senior marketing executive with a proven track record of building and scaling iconic brands, delivering record share progression, leading transformative change, improving equity metrics and creating enterprise value across diverse categories and geographical regions across Eastern Europe, Middle East and Africa. For more than 20 years, Bassem’s skills revolve around envisioning future-back strategies, driving business agendas, building strong team environments, fostering open communications & delivering sound Business/Brand results. He believes that business transformation comes from creating a culture of authenticity, transparency, and empowerment under a clear and inspiring vision. Bassem is well known within the industry for his disruptive attitude in challenging the status-quo, and offering innovative ideas to the business. He doesn't rest to business challenges, and with his fresh perspectives, adds value and opens new potentials. He is well acknowledged by his teams for his constructive, genuine coaching style and inspiring leadership. Bassem's passion lies in building human capacities & capabilities, thus spends a large time training and uplifting skills of business colleagues through 1:1 coaching sessions, public speaking and in class training programs.Bassem's diverse experience in different industries and companies has equipped him with a well-rounded understanding of the marketing landscape. He is skilled in identifying market trends, analyzing consumer behavior, and developing innovative marketing strategies to drive business success through various marketing positions in Mondelez, Unilever, Juhayna Dairy Industries, PricewaterhouseCoopers and Minlo.HIS PASSION POINTS:* The power of Diversity: across people, background, styles, experiences and thoughts* The Consumer: understanding their needs, trends, inspiring them with brand narratives and experiences * The Team: they are the source of energy, the journey to enjoy and the legacy to leave behindHIS SIGNATURE STRENGTHS:* Future back disruptive strategy design* Brand Building/Innovations* Digital transformation* End to End financial management
Listed skills include Fmcg, Trade Marketing, Customer Insight, Marketing Management, and 32 others.
Current workplace
Bassem Abdul Ghani's current company
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13 roles
Bassem Abdul Ghani work experience
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Non Executive Board Member
Current
Jun 2021 - Present
Senior Marketing Director; Middle East, North Africa & Pakistan
Bassem's role is in leading a team of +35 marketers across Middle East, North Africa & Pakistan, growing the chocolate, baked snacks, gum & beverage business agenda across the region. He has managed to grow company's flagship brands Cadbury Dairy Milk, Milka, Oreo, Tang, Trident & Clorets across the markets alongside local brands; Moro, Mandolin, Flake.
Oct 2021 - Mar 2024
Marketing Director Chocolate & Biscuits, Middle East North Africa And Pakistan Menap
Mondelez International, is an American multinational confectionery, food, and beverage Fortune 500 company consisting of the global snack and food brands such as Oreo, Chips Ahoy!, TUC, Belvita, Milka, Côte d'Or, Toblerone, Cadbury, Trident, Chiclets, Halls and TangBassem's role is in leading a well rounded team of 20 marketers across Middle East, North.
Apr 2020 - Oct 2021
Marketing Director Chocolate, Middle East & Africa
Bassem's role is in leading a well rounded team of 25 marketers across Middle East & Africa to manage the chocolate business agenda across the region. He is set to manage the company's flagship brand Cadbury Dairy Milk across the markets alongside local jewels such as Moro, Mandolin, LunchBar, PS, Flake, Perk, etc... in addition to landing global.
Aug 2016 - Apr 2020
Marketing Director Equity & Innovations Chocolate For Eastern Europe, Middle East & Africa
Bassem's role was to manage the equity and innovation agenda for more than 15 regional & local jewel brands across Eastern Europe, Middle East & Africa. Brands in his scope:(1) Alpen Gold (brand #1 in Russia & Eurasia) - Successfully led major innovations into the markets with 3x overachievements(2) Korona (brand #1 in Ukraine) - Successfully renovating.
Jan 2015 - Aug 2016
Marketing Director - Mashreq, Gum, Candy & Powdered Beverage
Bassem's role was focused on managing the gum, candy and powdered beverages agenda across Egypt, Lebanon, Syria and JordanBassem was able to land the brands to a record leading position and market share in both Egypt and Lebanon & delivering award winning communication programs through the years: (1) Gold Effies Awards, MENA, 2014: Clorets Cinnamint launch.
Feb 2012 - Dec 2014
Category Manager - Mashreq, Gum & Candy
Bassem's role was to lead a $125+ million category across Egypt & Levant, reporting directly to the MD & dotted line to the regional VP of categories with an “over-achieved rating” for 3 years in a row. Bassem led the Gum, Candy & PB category to a share leading position in the market across Egypt & Lebanon.His main responsibilities during this assignment.
Mar 2010 - Jan 2012
Senior Brand Manager - Mena, Gum & Candy
Bassem was responsible for managing and growing a portfolio of brands such as Clorets, Trident, Chiclets, Halls and Eclairs across Middle East and North AfricaDuring this time, Bassem was able to quadruple the Eclairs business through price pack expansion programs and portfolio expansion on Halls. In addition the Trident brand was the fastest growing brand.
Oct 2008 - Feb 2010
Marketing Manager
Minlo is the leader of Water Solutions in Egypt, handling the manufacturing and operations of a wide range of products across: Filtering, Chilling, Heating and Preserving under the famous brands Tank, Koldair and Uno.Bassem's role was to manage and lead a $20 million portfolio including 3 categories in the field of water products & appliances (plastic.
Dec 2007 - Sep 2008
Category Marketing Manager, Dairy
Juhayna Food Industries is a leading Egypt-based manufacturer specialized in the production, processing and packaging of milk, yogurt, juice and juice concentrate.. Bassem headed the UHT milk and creative cooking innovation category. He was responsible for 80 SKU’s representing $65 million portfolio including Juhayna Milk (full, half & skimmed), flavored.
Nov 2006 - Nov 2007
Brand Manager, Dove & Omo
- Unilever is a British-Dutch multinational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products..
- Leading the sub-category (cross-functional) teams for both OMO and Dove;
- Evaluating brand activation ideas in Egypt & analyzing financials for both brands on a monthly basis;
- Determining SKU price levels and promotion policy and monitoring brand profit margins and budgetallocation;
- Responsible for ATL media allocation for Dove Cream Bar in Egypt;
- Day-to-day sales follow-up and meeting with trade partners to identify monthly needs for effectiveselling;
Sep 2004 - Oct 2006
Management Consultant
PricewaterhouseCoopers is a multinational professional services network headquartered in London, UK and is the second largest professional services firm in the world. It is one of the Big Four auditors.Bassem's role in PwC was working as a management consultant evaluating potential projects during the feasibility stages. He was exposed to different clients.
Jul 1999 - Jul 2002
2 education records
Bassem Abdul Ghani education
Bachelor Of Arts, Business Administration
The American University In Cairo
High School Diploma (Ib), High School/Secondary Diplomas And Certificates
American International School In Egypt
FAQ
Frequently asked questions about Bassem Abdul Ghani
Quick answers generated from the profile data available on this page.
What company does Bassem Abdul Ghani work for?
Bassem Abdul Ghani works for Agthia Group PJSC.
What is Bassem Abdul Ghani's role at Agthia Group PJSC?
Bassem Abdul Ghani is listed as VP Marketing | Brand & Digital Architect | Servant Leader | Ex-Mondelēz | Ex-Unilever | Ex-PwC at Agthia Group PJSC.
Where is Bassem Abdul Ghani based?
Bassem Abdul Ghani is based in Dubai, United Arab Emirates, United Arab Emirates while working with Agthia Group PJSC.
What companies has Bassem Abdul Ghani worked for?
Bassem Abdul Ghani has worked for Agthia Group Pjsc, Naqla, Mondelēz International, Minlo: Tank I Koldair I Uno I Braun, and Juhayna Dairy.
How can I contact Bassem Abdul Ghani?
You can use AeroLeads to view verified contact signals for Bassem Abdul Ghani at Agthia Group PJSC, including work email, phone, and LinkedIn data when available.
What schools did Bassem Abdul Ghani attend?
Bassem Abdul Ghani holds Bachelor Of Arts, Business Administration from The American University In Cairo.
What skills is Bassem Abdul Ghani known for?
Bassem Abdul Ghani is listed with skills including Fmcg, Trade Marketing, Customer Insight, Marketing Management, Brand Management, Market Planning, Market Research, and Competitive Analysis.
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