Bassem Ghali Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Green Lotus is dedicated to creative online marketing strategies and leads generation. We strive to exceed our clients’ expectations through our integrity, expertise, and leading edge online marketing and tracking tools. We are proud to provide our search engine optimization and marketing services to some of top local and global brands such as: Toronto Star, Egypt Air, KKP, Xplornet - St. Regies Homes - Metro College, Admiral Homes - Citi College and others.Green Lotus has recently launched Canada's First SEO Tools for Entrepreneurs!Green Lotus Tools are designed to help small business owners and startups to get a handle on their SEO activities but can also scale to meet the needs of savvy internet marketers who manage multiple websites on a daily basis and want save time.

Toronto, Ontario, Ca

- Planning, executing, and evaluating strategic development of Canadian Tire digital road map for email, SEO, SEM and internal search marketing programs.- Monitoring the competitive landscape, and maintaining 'best in class' search and email marketing campaigns.- Monitoring and analyzing search marketing and email campaign results while striving to achieve overall corporate goals and objectives.- Working in conjunction with third party vendors to plan and manage the Canadian Tire annual SEM, SEO, email campaigns and budgets.- Overseeing the development and monitoring the progress of annual marketing plans and budgets for email, SEO and SEM campaigns.- Ensuring that email and search strategies are continuously evolving and innovative (including testing and evaluating new search engine marketing Beta Products). - Providing guidance to specialists on managing expectations and communication with vendors. Helping educates other departments throughout the company on search and email marketing.- Analyzing and recommending strategies for Canadian Tire seasonal / promotional email and search marketing campaigns.- Conducting landing pages A/B testing and providing usability and SEM enhancement recommendations.- Training team members on budgeting and quality assurance. Acting as a liaison with the finance team with regards to budgets.- Acting as the SEO, SEM and email subject matter expert, providing input and sharing industry knowledge with other departments throughout the company as required.

Houston, Texas, Us

- Defined and executed SEO, SEM strategies necessary to increase organic and paid search traffic to raise brand awareness, increasing revenue, and delivering a positive ROI through conversions, leads, and sales.- Provided organic search engine optimization recommendations including site architecture, page construction, keyword research, content, URL rewrites and link building.- Analyzed SEO, SEM conversion performance and provided strategy plans to enhance overall conversion rates.- Developed ongoing organic ranking reports, SEO & SEM dashboards, link analysis and analyzing trends for all of Direct Energy’s American and Canadian markets.- Provided actionable plans for SEM lead generation optimization including reduction of CPC & CTA, and created bidding strategies. - Conducted landing pages A/B testing and provided usability and SEM enhancement recommendations.- Worked in conjunction with third party vendors to plan and manage the Direct Energy annual SEO, SEM budget (over $2M) for hundreds of American and Canadian campaigns on Google, Yahoo! and Bing.- Researched and stayed current with search engine technologies, search engine algorithms and industry standards - Developed SEO best practices and presentations for design, development, PR, social media and copyright teams.Key Accomplishments (year over year)- 83% increase in online sales- 22% decrease in cost to acquire (CTA)- 28% increase in organic search traffic- 16 new American and Canadian market entries

Toronto, Ontario, Ca

- Recommended SEO, SEM strategies necessary to maximize lead generation, increase organic rankings, paid traffic and brand visibility.- Executed SEO tasks including site architecture optimization, dynamic templates optimization, keyword research, content optimization, link building and SEO copywriting.- Developed SEO best practices for design, development, sales and copyright teams.- Managed SEO, SEM budget for client campaigns with the primary goal of maximizing lead generation.- Developed ongoing SEO, SEM reports and analyzed trends for current SEO, SEM client campaigns.- Worked in conjunction with sales and marketing to craft integrated SEO/SEM proposals for new business opportunities, and identified areas of improvement for existing clients.- Created and managed online marketing campaigns including: rich media, email campaigns, newsletters and various marketing channels. - Identified new market opportunities to maximize company profits, and integrated online marketing packages for new and existing clients including: new home builders, educational institutions, stock photo agencies, real estate agencies, and other Toronto Star brands.- Created and integrated various social medial channels including Facebook, Youtube, Twitter, Linkedin, and Blog for Toronto Star and new home builders.Key Accomplishments (over 2 year)- 1,431% increase in organic search traffic- 385% increase in leads generation- 189% increase in organic keyword visibility- Created new business revenue streams

- Redesigned the corporate website, logo, business cards, magazines & newspaper printed/animated advertising materials.- Developed informational software presentation demos in Flash and rich media.- Defined and executed SEO strategies to increase natural/organic search result rankings and raise brand visibility with the ultimate goal of increasing revenue.