Bassem Hamada Email & Phone Number

القاهرة مصر

Responsibilities: Developed and executed long-term media buying strategies to maximize the effectiveness of Faraway Travel's advertising spend across various digital and traditional platforms.Managed an extensive ad budget of $2 million over four years, ensuring optimal allocation to achieve the highest return on investment (ROI).Negotiated with media vendors and established strategic partnerships to secure the best rates and placements for Faraway Travel's ads.Continuously monitored and analyzed the performance of ad campaigns, adjusting strategies to improve effectiveness and efficiency.Conducted ongoing market research to stay ahead of industry trends and adjust media buying strategies accordingly.Achievements: 30% Improved the efficiency of ad spend by 30%, resulting in higher engagement rates and lower cost per acquisition (CPA) over the four-year period.Achieved a 40% increase in return on investment (ROI) by optimizing media buying strategies and making data-driven decisions.Successfully expanded Faraway Travel's media reach by 50%, increasing brand visibility across key markets.Negotiated favorable contracts with media vendors, leading to a 20% reduction in media costs while maintaining high-quality ad placements.Led multiple high-impact campaigns that drove significant increases in brand awareness and sales, contributing to the overall growth of Faraway Travel.

القاهرة مصر

Responsibilities:Led the development and training of the 2-member media procurement team, enhancing their skills in media planning, negotiation and campaign management.Evaluate and improve media procurement strategies, resulting in a 25% increase in campaign efficiency across digital and traditional media channels.More than 50 media campaigns were monitored and evaluated, providing actionable insights that improved the campaign's results by 30%.Coordinate on conditions and secure advertising placements, and ensure consistency with the campaign's objectives and budgetary constraints.Implement best practices that streamline media purchases, increasing the team's productivity by 20%.Achievements:Successfully developed and trained a high-performance media procurement team, resulting in a 25% increase in the team's efficiency and effectiveness.Achieved a 30% improvement in campaign performance, including a 35% increase in click-through rates and a 40% increase in remittances.Reduce media purchase costs by 20%, saving about Pound500,000 per year, while maintaining the reach and effectiveness of the campaign or increasing it.He oversaw the implementation of 35 high-impact media campaigns, resulting in a 35% increase in brand visibility and a 50% increase in public participation.

السعودية

Responsibilities:Social Media Strategy Development: Created and implemented social media marketing plans targeting the Saudi audience, enhancing brand presence on platforms like Instagram, Twitter, and Facebook.Digital Ad Campaign Management: Designed and managed paid ad campaigns with a budget of SAR 200,000 on social media, focusing on increasing engagement and bookings from the Saudi market.Collaborations with Local Influencers: Partnered with Saudi travel influencers to boost brand awareness and engagement.Tailored Content Creation: Produced visually appealing content that resonated with Saudi culture and preferences, highlighting preferred travel destinations and offers.Performance Analysis: Utilized analytics tools to monitor campaign and post performance, refining strategies for improved future outcomes.Achievements:50% Increase in Followers: Successfully increased social media followers by 50% within six months through targeted campaigns and localized content.180% Improvement in Engagement: Achieved a 180% increase in engagement by tailoring content to the Saudi audience, enhancing interaction and interest in travel offers.40% Growth in Bookings: Boosted bookings from the Saudi market by 40% through focused ad campaigns and special offers.35% Increase in Brand Awareness: Enhanced brand awareness among Saudis by 35% through successful influencer partnerships and marketing campaigns.Successful Seasonal Campaigns: Launched effective seasonal campaigns for Saudi National Day and Ramadan, resulting in a 200% increase in engagement and bookings during these periods.

القاهرة مصر

Responsibilities:Media Buying Strategy Development: Designed and implemented comprehensive media buying strategies to maximize Panorama Travel's reach and effectiveness across digital and traditional advertising platforms.Budget Management: Managed an extensive advertising budget of $1 million over four years, ensuring optimal distribution to achieve the highest return on investment (ROI).Vendor Negotiation and Partnership Management: Negotiated with media vendors to secure premium ad placements at competitive rates, while fostering long-term partnerships.Campaign Performance Monitoring: Regularly tracked and analyzed the performance of ad campaigns, making data-driven adjustments to improve their efficiency and impact.Market and Audience Research: Conducted detailed market research to identify trends and audience preferences, refining media buying strategies to better target key demographics.Achievements:35% Improvement in ROI: Enhanced the return on investment by 35% through strategic media placements and cost-effective ad buys over the four-year period.50% Increase in Brand Reach: Successfully expanded Panorama Travel’s advertising reach by 50%, driving greater brand visibility and customer engagement in key markets.Cost Reduction: Achieved a 25% reduction in media costs by negotiating favorable terms with vendors and optimizing ad spend across channels.Campaign Success: Led multiple high-profile campaigns that resulted in a 40% increase in customer inquiries and bookings, contributing significantly to the company’s growth.Enhanced Media Efficiency: Improved the efficiency of media spending, resulting in a 20% decrease in cost per acquisition (CPA) while maintaining high-quality ad exposure.

Saudi Arabia

Responsibilities:Strategy Development and Implementation: Developed and executed comprehensive marketing strategies to elevate Mohamed El Qorashy Perfumes' brand presence in the Saudi market.Market Research and Analysis: Conducted in-depth market research to identify consumer preferences and trends, ensuring that the brand's offerings aligned with the needs of the Saudi audience.Product Positioning and Branding: Worked on positioning new and existing products within the market, emphasizing the unique qualities of Mohamed El Qorashy Perfumes to differentiate the brand from competitors.Digital Ad Campaign Management: Managed digital ad campaigns with a budget of SAR 150,000 over four months, aimed at increasing brand visibility and driving sales.Partnerships and Collaborations: Identified and established strategic partnerships with local influencers and retail outlets to expand the brand's reach and credibility.Achievements:40% Increase in Sales: Successfully increased sales by 40% through targeted marketing strategies and effective ad campaigns over four months.Enhanced Brand Awareness: Improved brand recognition across Saudi Arabia, resulting in a 30% increase in online and offline customer engagement.Successful Product Launch: Led the launch of a new perfume line, achieving a 25% increase in market share within the first three months of release.Optimized Ad Spend: Achieved a higher return on investment (ROI) by optimizing the digital ad spend, resulting in a 20% reduction in cost per acquisition (CPA).Expansion of Retail Partnerships: Secured new retail partnerships, increasing the availability of Mohamed El Qorashy Perfumes across major cities in Saudi Arabia.

Cairo, Egypt

Responsibilities:Created and implemented social media marketing strategies to enhance Dr. Morad Omar's online presence, targeting potential patients in Cairo and the surrounding areas.Developed engaging and informative content, including posts, videos, and infographics, tailored to educate and attract patients.Managed paid social media campaigns with a budget of EGP 100,000 over four months, focusing on increasing patient inquiries and appointment bookings.Actively monitored and responded to patient inquiries and comments on social media, fostering a strong online community.Regularly analyzed social media metrics to optimize content and ad performance, ensuring continuous improvement in reach and engagement.Achievements:30% Increase in Followers: Grew social media followers by 30% within four months through targeted campaigns and engaging content.Achieved a 200% increase in social media engagement, enhancing patient interaction and interest in services.Boosted the number of patient inquiries and appointment bookings by 50% through effective ad campaigns and content strategies.Enhanced Dr. Morad Omar's brand recognition and online reputation, positioning him as a leading healthcare provider in Cairo.Successfully executed seasonal campaigns that resonated with the target audience, leading to increased awareness and patient engagement.

المنوفية مدينة السادات مصر

Responsibilities:Created and implemented comprehensive digital marketing strategies to promote Taiba Restaurant, focusing on the introduction of new products and services.Managed digital advertising campaigns on platforms like Facebook and Instagram with an annual budget of 500,000 EGP, aimed at increasing customer engagement and driving sales.Regularly tracked the ROI of online marketing efforts, using key performance indicators to assess the effectiveness of campaigns and adjust strategies accordingly.Implemented SEO strategies to ensure that the restaurant ranked prominently in Google search results, increasing online visibility and attracting more customers.Adapted marketing strategies multiple times during the COVID-19 pandemic to address changing business conditions, ensuring continuity and minimizing losses.Achievements:Successfully generated over 3.5 million EGP in revenue within three months through targeted and effective Facebook marketing campaigns.Optimized the ad spend, resulting in a 20% increase in ROI over the one-year period.Enhanced the restaurant’s online presence, achieving top rankings in Google search results, which led to a significant increase in customer traffic.Demonstrated flexibility and responsiveness by successfully adjusting marketing strategies 3-4 times during the pandemic, mitigating potential losses and maintaining customer engagement.Significantly increased brand awareness and customer engagement through strategic use of the allocated advertising budget.

القاهرة مصر

Responsibilities:Developed and executed digital marketing strategies tailored to client needs, focusing on increasing online visibility and lead generation.Managed the creation of engaging content across various digital platforms, including social media, email marketing, and websites.Handled ad campaigns with a projected budget of $500,000 over four years, optimizing spend to achieve maximum reach and conversion.Regularly analyzed campaign performance and provided detailed reports to clients, offering insights and recommendations for improvement.Maintained strong relationships with clients, ensuring their digital marketing needs were met and exceeded.Achievements:20% Increase in Client Leads: Successfully increased client lead generation by 20% during the 5-month tenure through targeted digital campaigns and content strategies.15% Improvement in ROI: Enhanced the return on investment (ROI) for client ad spend by 15% through strategic ad placements and cost-effective campaign management.Successful Campaign Execution: Launched and managed several successful digital campaigns, contributing to a projected $500,000 ad budget over four years with expected continued growth.Client Satisfaction: Received positive feedback from clients, resulting in extended contracts and new client referrals based on the success of the digital strategies implemented.Efficient Budget Utilization: Demonstrated the ability to manage a significant ad budget efficiently, ensuring that every dollar spent contributed to client success.