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@prudential.com
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5 phones found area 201, 917, 973, and 800
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LinkedIn matched
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Bassem Nassar is listed as Brand marketing and advertising leader. Opinions are my own. at Prudential Financial, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at prudential.com, phone signal with area code 201, 917, 973, 800, and a matched LinkedIn profile for Bassem Nassar.
Bassem Nassar previously worked as Director Brand Strategy at Prudential Financial and Director Brand Strategy - Innovation at Prudential Financial. Bassem Nassar holds M.S., Integrated Marketing Communications from Northwestern University.
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AeroLeads found 2 current-domain work email signals for Bassem Nassar. Compare company email patterns before reaching out.
I am passionate about elevating brands based on a deep understanding of consumer behavior, culture and category business drivers across a range of industries including; fintech, investment management, travel/hospitality, automotive, sports, media and technology.
Listed skills include Engineering Management, Simulations, Matlab, Mechanical Engineering, and 19 others.
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A career timeline built from the work history available for this profile.
Newark, New Jersey, US
Developed brand campaign strategy to position Prudential as modern financial services provider helping individuals plan for their most important financial goals. The initial TV spot "Better Days"resulted in the number one financial services spot in Ace Metrix, site visits and site engagement exceeded goals and historic norms. Worked with our agency and.
Newark, New Jersey, US
Worked extensively with key external partners; Kantar on thought leadership research and MediaMonks on digital and SXSW 2019 experience as part of a larger corporate effort to articulate Prudential's transformation story.
Newark, New Jersey, US
Key leader in developing brand strategy to launch PGIM - Prudential's investment management business. Reached brand awareness levels in line with some well established competitors in just 4 years. Worked exclusively with in-house creative team to develop the 'Alpha' campaign across TV, long-from video, AR, VR, global airport billboards, print, digital.
Newark, New Jersey, US
Worked extensively with business marketing leaders across mutual funds, annuities, life/group insurance and retirement and our creative agency Droga5 to integrate product advertising and to create brand engagement strategies that supported the 'Bring Your Challenges' brand campaign.
Developed digital engagement strategies and recommendations using a variety of planning tools for various brands including Marriott International, LG Mobile and Electronics, Citibank and General Mills Cereals.
New York, NY, US
Account: TD AmeritradeIntegrated cultural trends, category dynamics and core brand equities to establish a new positioning strategy — transitioning the brand from one that championed the will of self-directed savvy investors to a brand that represented objective guidance and value for all investors.
New York, NY, US
Account: American ExpressLed concept development and subsequent positioning research for new products including the Plum Card. Developed the positioning strategy and led the creative development process for the launch of the SimplyCash Card achieving record results; 35% more new accounts over forecast and 32% spend increase over forecast.
Boston, Massachusetts, US
Worked extensively with American Express OPEN, on new product concepts to address growth market opportunities.
Led international and domestic brand strategy for national flag carrier advertising, cargo, holiday packages, frequent flyer program, special offers and customer service initiatives. Developed an advertising investment model for media spending based on passenger traffic, revenue and profitability.
Account: Procter & Gamble - NyQuil, DayQuil, Vicks VapoRubSuccessfully led the repositioning of Vicks VapoRub as the “Quick Vicks” and stemmed share decline as a direct result of consumer learning through dyad research with mothers and children.
US
Developed Interactive business strategy recommendations for IBM, Citibank, DuPont, Time Inc. as well as other Fortune 500 companies. Performed market feasibility assessments for several dot.com start-ups.
US
Account: Unilever - Wish-Bone, Lipton Cup-a-SoupResponsible for strategic media recommendations and budget allocations of $25MM across television, print and radio.
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Bassem Nassar works for Prudential Financial.
Bassem Nassar is listed as Brand marketing and advertising leader. Opinions are my own. at Prudential Financial.
AeroLeads has found 2 work email signals at @prudential.com for Bassem Nassar at Prudential Financial.
AeroLeads has found 5 phone signal(s) with area code 201, 917, 973, 800 for Bassem Nassar at Prudential Financial.
Bassem Nassar is based in New York City Metropolitan Area, United States, United States while working with Prudential Financial.
Bassem Nassar has worked for Prudential Financial, Publicis Dialog - Publicis Modem, Ogilvy, Digitas North America, and Euro Rscg.
You can use AeroLeads to view verified contact signals for Bassem Nassar at Prudential Financial, including work email, phone, and LinkedIn data when available.
Bassem Nassar holds M.S., Integrated Marketing Communications from Northwestern University.
Bassem Nassar is listed with skills including Engineering Management, Simulations, Matlab, Mechanical Engineering, Integrated Marketing, Customer Insight, Advertising, and Strategic Planning.
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