Bassil Kaddoura Email and Phone Number
Specialties: Advertising, Marketing, Account Management, Account Handling, Brand Positioning, Online Advertising, Retail
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Marketing DirectorXcite By Alghanim Electronics Dec 2022 - PresentKuwait City, Kw -
Head Of MarketingXcite By Alghanim Electronics Oct 2016 - Dec 2022Kuwait City, KwResponsibilities:- Transforms policies, strategies and objectives into long, medium and short-term marketing plans that support current KPI’s, (Improving CSI levels, meeting budgeted store traffic numbers, improving the brand image of X-cite, Wansa and EQ.- Developing of strategy & concept for our OEM brands across various categories.- Partners in the preparation of annual marketing business plans, including objectives, strategies, action plans and target dates and present the status periodically.- Maintains and utilizes sales and market information to develop marketing strategies.- Develops and implements effective marketing programs including advertising and promotion programs with all product groups and major supplier support and adjusts strategy and tactics to increase effectiveness.- Establishes and maintains proactive relationships with industry influencers, key community strategic partners, and product suppliers in order to utilize these relationships in achieving objectives.- Partners with other departments to develop data and strategies to assist Product Management Teams in maximizing negotiations with suppliers on a dynamic basis.- Manages the relationship with in-house and external advertising agencies.- Reviews agreed plans for showrooms merchandizing, window displays and in-store promotions in coordination with sales & product management to ensure realization of maximum revenue from retail space.- Develops and implements in-store branding and in-store POS signage and materials. - Plans and measures strategies to improve return on ad and promotional spending and efficiency of marketing programs.- Develops and implement strategies to reach target customers through various media with the aim of increasing customer traffic.- Supporting the Store development team in the new store look & feel project.- Managing the Social Media team in-charge of X-cite's Facebook, Instagram, Twitter and Snapchat accounts (Organic and Paid advertising) -
Marketing ManagerXcite By Alghanim Electronics May 2012 - Sep 2016Kuwait City, KwResponsibilities:- Developing and executing annual marketing plans and strategies- Budget setting and control- Measurement of ROI- Developing and executing monthly and category related promotions- Developing and executing monthly in-store POS materials - Developing monthly catalogues, flyers and all other communication mediums- Managing daily activities with the advertising agency- Monitoring and reporting to senior management the effectiveness of campaigns and promotions- Handling product launches and events- Handling the Social Media Team in-charge of X-cite's Facebook, Instagram and Twitter accounts -
Account ManagerMemac Ogilvy & Mather - Kuwait Feb 2010 - May 2012New York, Ny, UsResponsibilities:- meeting and liaising with clients to discuss and identify their advertising requirements;- working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- presenting the campaign ideas- liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- negotiating with clients and agency staff about the details of campaigns;- presenting creative work to clients for approval or modification;- writing client reports;- monitoring the effectiveness of campaigns;- undertaking administration tasks;- arranging and attending meetings;- making 'pitches', along with other agency staff, to try to win new business for the agency.- Handling Alshaya Casual Dining franchise brands (Pinkberry, P.F.Chang’s, Dean & Deluca, Castania and Potbelly), Al-Babtain Group (LG Electronics), Jazeera Airways, Mabanee Co. & The Avenues and Dar Al Shifa Hospital -
Senior Account ExecutiveThe Meaza Group (Formerly Known As Special Events) Oct 2008 - Jan 2010Kuwait, Kw -
InternCredit Card Services Co. Jul 2006 - Aug 2006Treasury and Settlement Department
Bassil Kaddoura Education Details
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American University Of BeirutBachelor Of Business Administration -
Al-Bayan Bilingual SchoolHighschool Diploma -
Das
Frequently Asked Questions about Bassil Kaddoura
What company does Bassil Kaddoura work for?
Bassil Kaddoura works for Xcite By Alghanim Electronics
What is Bassil Kaddoura's role at the current company?
Bassil Kaddoura's current role is Marketing Director - Xcite.
What schools did Bassil Kaddoura attend?
Bassil Kaddoura attended American University Of Beirut, Al-Bayan Bilingual School, Das.
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