Bassil Kaddoura Email & Phone Number

Kuwait City, Kw

Kuwait City, Kw

Responsibilities:- Transforms policies, strategies and objectives into long, medium and short-term marketing plans that support current KPI’s, (Improving CSI levels, meeting budgeted store traffic numbers, improving the brand image of X-cite, Wansa and EQ.- Developing of strategy & concept for our OEM brands across various categories.- Partners in the preparation of annual marketing business plans, including objectives, strategies, action plans and target dates and present the status periodically.- Maintains and utilizes sales and market information to develop marketing strategies.- Develops and implements effective marketing programs including advertising and promotion programs with all product groups and major supplier support and adjusts strategy and tactics to increase effectiveness.- Establishes and maintains proactive relationships with industry influencers, key community strategic partners, and product suppliers in order to utilize these relationships in achieving objectives.- Partners with other departments to develop data and strategies to assist Product Management Teams in maximizing negotiations with suppliers on a dynamic basis.- Manages the relationship with in-house and external advertising agencies.- Reviews agreed plans for showrooms merchandizing, window displays and in-store promotions in coordination with sales & product management to ensure realization of maximum revenue from retail space.- Develops and implements in-store branding and in-store POS signage and materials. - Plans and measures strategies to improve return on ad and promotional spending and efficiency of marketing programs.- Develops and implement strategies to reach target customers through various media with the aim of increasing customer traffic.- Supporting the Store development team in the new store look & feel project.- Managing the Social Media team in-charge of X-cite's Facebook, Instagram, Twitter and Snapchat accounts (Organic and Paid advertising)

Kuwait City, Kw

Responsibilities:- Developing and executing annual marketing plans and strategies- Budget setting and control- Measurement of ROI- Developing and executing monthly and category related promotions- Developing and executing monthly in-store POS materials - Developing monthly catalogues, flyers and all other communication mediums- Managing daily activities with the advertising agency- Monitoring and reporting to senior management the effectiveness of campaigns and promotions- Handling product launches and events- Handling the Social Media Team in-charge of X-cite's Facebook, Instagram and Twitter accounts

New York, Ny, Us

Responsibilities:- meeting and liaising with clients to discuss and identify their advertising requirements;- working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- presenting the campaign ideas- liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- negotiating with clients and agency staff about the details of campaigns;- presenting creative work to clients for approval or modification;- writing client reports;- monitoring the effectiveness of campaigns;- undertaking administration tasks;- arranging and attending meetings;- making 'pitches', along with other agency staff, to try to win new business for the agency.- Handling Alshaya Casual Dining franchise brands (Pinkberry, P.F.Chang’s, Dean & Deluca, Castania and Potbelly), Al-Babtain Group (LG Electronics), Jazeera Airways, Mabanee Co. & The Avenues and Dar Al Shifa Hospital

Kuwait, Kw

Treasury and Settlement Department

Bachelor Of Business Administration

Highschool Diploma

Education record