Bassil Kaddoura

Bassil Kaddoura Email and Phone Number

Marketing Director - Xcite @ Xcite by Alghanim Electronics
Bassil Kaddoura's Location
Sharq, Al Asimah, Kuwait, Kuwait
About Bassil Kaddoura

Specialties: Advertising, Marketing, Account Management, Account Handling, Brand Positioning, Online Advertising, Retail

Bassil Kaddoura's Current Company Details
Xcite by Alghanim Electronics

Xcite By Alghanim Electronics

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Marketing Director - Xcite
Bassil Kaddoura Work Experience Details
  • Xcite By Alghanim Electronics
    Marketing Director
    Xcite By Alghanim Electronics Dec 2022 - Present
    Kuwait City, Kw
  • Xcite By Alghanim Electronics
    Head Of Marketing
    Xcite By Alghanim Electronics Oct 2016 - Dec 2022
    Kuwait City, Kw
    Responsibilities:- Transforms policies, strategies and objectives into long, medium and short-term marketing plans that support current KPI’s, (Improving CSI levels, meeting budgeted store traffic numbers, improving the brand image of X-cite, Wansa and EQ.- Developing of strategy & concept for our OEM brands across various categories.- Partners in the preparation of annual marketing business plans, including objectives, strategies, action plans and target dates and present the status periodically.- Maintains and utilizes sales and market information to develop marketing strategies.- Develops and implements effective marketing programs including advertising and promotion programs with all product groups and major supplier support and adjusts strategy and tactics to increase effectiveness.- Establishes and maintains proactive relationships with industry influencers, key community strategic partners, and product suppliers in order to utilize these relationships in achieving objectives.- Partners with other departments to develop data and strategies to assist Product Management Teams in maximizing negotiations with suppliers on a dynamic basis.- Manages the relationship with in-house and external advertising agencies.- Reviews agreed plans for showrooms merchandizing, window displays and in-store promotions in coordination with sales & product management to ensure realization of maximum revenue from retail space.- Develops and implements in-store branding and in-store POS signage and materials. - Plans and measures strategies to improve return on ad and promotional spending and efficiency of marketing programs.- Develops and implement strategies to reach target customers through various media with the aim of increasing customer traffic.- Supporting the Store development team in the new store look & feel project.- Managing the Social Media team in-charge of X-cite's Facebook, Instagram, Twitter and Snapchat accounts (Organic and Paid advertising)
  • Xcite By Alghanim Electronics
    Marketing Manager
    Xcite By Alghanim Electronics May 2012 - Sep 2016
    Kuwait City, Kw
    Responsibilities:- Developing and executing annual marketing plans and strategies- Budget setting and control- Measurement of ROI- Developing and executing monthly and category related promotions- Developing and executing monthly in-store POS materials - Developing monthly catalogues, flyers and all other communication mediums- Managing daily activities with the advertising agency- Monitoring and reporting to senior management the effectiveness of campaigns and promotions- Handling product launches and events- Handling the Social Media Team in-charge of X-cite's Facebook, Instagram and Twitter accounts
  • Memac Ogilvy & Mather - Kuwait
    Account Manager
    Memac Ogilvy & Mather - Kuwait Feb 2010 - May 2012
    New York, Ny, Us
    Responsibilities:- meeting and liaising with clients to discuss and identify their advertising requirements;- working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- presenting the campaign ideas- liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- negotiating with clients and agency staff about the details of campaigns;- presenting creative work to clients for approval or modification;- writing client reports;- monitoring the effectiveness of campaigns;- undertaking administration tasks;- arranging and attending meetings;- making 'pitches', along with other agency staff, to try to win new business for the agency.- Handling Alshaya Casual Dining franchise brands (Pinkberry, P.F.Chang’s, Dean & Deluca, Castania and Potbelly), Al-Babtain Group (LG Electronics), Jazeera Airways, Mabanee Co. & The Avenues and Dar Al Shifa Hospital
  • The Meaza Group (Formerly Known As Special Events)
    Senior Account Executive
    The Meaza Group (Formerly Known As Special Events) Oct 2008 - Jan 2010
    Kuwait, Kw
  • Credit Card Services Co.
    Intern
    Credit Card Services Co. Jul 2006 - Aug 2006
    Treasury and Settlement Department

Bassil Kaddoura Education Details

  • American University Of Beirut
    American University Of Beirut
    Bachelor Of Business Administration
  • Al-Bayan Bilingual School
    Al-Bayan Bilingual School
    Highschool Diploma
  • Das
    Das

Frequently Asked Questions about Bassil Kaddoura

What company does Bassil Kaddoura work for?

Bassil Kaddoura works for Xcite By Alghanim Electronics

What is Bassil Kaddoura's role at the current company?

Bassil Kaddoura's current role is Marketing Director - Xcite.

What schools did Bassil Kaddoura attend?

Bassil Kaddoura attended American University Of Beirut, Al-Bayan Bilingual School, Das.

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