Bass Phillips Email & Phone Number

Austin, TX, US

Atlanta, Georgia, US

Santa Clara, California, US

• Created an internal Center of Excellence across consumer, commercial, data center and AI and embedded business units to guide and elevate the quality of the content and creative work
• Served as day-to-day liaison between our Agency Partners and AMD Go-To-Market and BU execs to ensure brand governance and strategic alignment to audience, product and brand roadmaps

• Executive lead, reporting to CEO/COO/CFO for agency-wide initiative to establish Somnio as a full- service B2B agency with a focus on an intelligence-driven approach to understanding audiences, the content to drive.
• Day-to-day responsibility was to manage a team of 20+ writers, designers, videographers, UX/UI professionals and strategists to develop idea areas, orchestrate project communications and deliver content. Clients.

Westlake, Texas, US

• Recruited to transition and build a 150-person modern marketing agency in the Austin TX office
• Responsible for content creation, social strategy, staffing, workflow, and program management for all in-house creative and brand initiatives for a $7.1 Trillion AUM Financial Services firm
• Part of a select Senior Leadership Team with exceptional cross functional communication, responsible for quarterly Executive Council meetings and strategic project status and brand review at Schwab Headquarters in San.
• Managed teams, agency partners, brand asset governance and daily client communications throughout North America in Schwab Offices in Colorado, Ohio and California

Austin, TX, US

• Managed the creative and digital strategy teams in developing brand building, content planning and digital transformation programs for all client engagements. Participated in all business development and agency.
• Initiated and lead the repositioning of agency service offerings to more closely align to a brand, content and consumer experience framework. Clients include Samsung, Anheuser Busch, HEB, Abbott Informatics, Rush.

Chicago, Illinois, US

• Served as digital design and strategic communication lead for seven Purina Pet Nutrition brands. Was responsible for the day-to-day content development and activation of all participation, connected, and emerging media.
• Creative lead on the Kellogg Digital Brand Team responsible for the 'What Will You Gain When You Lose' strategy and redesign for SpecialK.com, as well as a wide range of fully integrated social and rich media programs.

Boston, Massachusetts, US

• Redefined the UBS digital B2B/B2C customer connect experience strategy as part of a Global Brand Evolution Initiative for Wealth Management, Investment Banking, and Asset management
• Led the Amgen/Wyeth Interactive AOR business across multiple brands. Deliverables included: brand planning, Web design and interactive strategy (four unique Web properties), interaction design, rich- media.

San Jose, CA, US

• Managed the development of strategic solutions and consistent brand messaging and marketing campaign communication for multiple product and business segments. Deliverables include; Web and interactive strategy.
• Led the development of campaign messaging and supervised multiple vendor and agency relationships for the successful 1.0 launch of Macromedia Contribute – achieving +28% unit sales over Q3-02 forecast goal – the.

• Managed a thirty-person creative/marketing team in supporting start-up clients with the rapid design, production, delivery, and measurement for all integrated Web, interaction design, direct response, sales support.
• Partnered with brand strategy group to deliver brand and product positioning, key messaging, audience and competitive analysis and corporate communications for CPG and technology clients that included National Car.