Carol Bastos Email & Phone Number

State Of Bahia, Brazil

Currently, as an Art Director at one of the largest advertising agencies in the northeast, my main activities include:• Art direction for social media and advertising for various clients;• User interface layout design with responsive design for web and mobile;• Managing multiple projects while meeting deadlines;• Creating logos, color palettes, and other elements that make up a brand's visual identity and design systems;• My ability to learn quickly allows me to assimilate new trends and technologies, keeping me up-to-date and relevant in the field;• My decision-making skills stand out in selecting strategic visual elements to promote clients' visual identities;• Perseverance and resilience under pressure with tight deadlines, ensuring high-quality deliverables.Results:• Effective visual solutions and meticulous attention to detail that resulted in the delivery of clear and objective visual materials, increasing positive feedback from various clients. The focus on detail ensures precision in visual communication, creating a professional and reliable image for clients’ campaigns.

Teletrabalho

My responsibilities are:• Art direction for product launches and campaigns;• Meticulous attention to details, resulting in visually impactful and effective content;• Development of designs for printed materials, social media, and advertising;• Project management, meeting deadlines for multiple projects;• Responsive design of layouts for web and mobile, creating wireframes, prototypes, and mockups to validate design concepts, ensuring usability and user experience;• Creating logos, color palettes, and other elements that constitute the visual identity of a brand.• My ease of learning enables quick assimilation of new trends and technologies, keeping me consistently updated and relevant in the field.• My decision-making ability stands out in selecting strategic visual elements to promote the identity of the brands I work with;• Perseverance and resistance to pressure are evident in tight deadlines, ensuring the delivery of quality work;Achievements:The main project I am currently working on is the "Viver na Austrália" (Living in Australia) mentorship: > Effective visual communication and meticulous attention to details have resulted in the delivery of clear and objective visual materials for the "Viver na Austrália" (Living in Australia) mentorship campaign;> The ability to lay out information in a striking and coherent manner ensures that the audience clearly understands the benefits and objectives of the mentorship.> Attention to details is reflected in the precision of the visual presentation, creating a professional and trustworthy image for the campaign. This approach has contributed not only to the success of the launches but also to the construction of a consistent and attractive visual identity for the mentorship program.

Salvador, Bahia, Brasil

HORIZON develops technologies to innovate the market, with various software solutions active in over 150 Brazilian municipalities. These technologies optimize the routines of thousands of agents and healthcare professionals throughout Brazil.In my role as a Design Analyst at Horizon, my responsibilities included:• Developing visual concepts and directing the aesthetics of projects, product launches, and campaigns;• Creating designs for printed and digital materials, advertising, banners, and uniforms.• Developing graphic assets for Social Media and printed communication materials;• Responsive design of layouts for web and mobile, creating wireframes, prototypes, and mockups to validate design concepts, ensuring usability and user experience;• Close collaboration with developers for precise design implementation;• Continuous communication with the sales and management team for a better understanding of user needs;• Contribution to the definition of guidelines and design systems;• Managing multiple projects, meeting deadlines;• Layout development and enhancement of visual aspects of websites and landing pages;• Creating logos, color palettes, and other elements that constitute the visual identity of a brand for new projects and applying them in launch campaigns and interfaces.Achievements:> Implementation of carefully crafted, visually appealing, and user-centric interface designs. This approach resulted in a significantly enhanced user experience, elevating satisfaction and loyalty levels among the audience, with positive feedback highlighting intuitive usability.> We optimized usability through responsive designs, promoting visual consistency, reinforcing not only the cohesive and professional image of the company but also contributing to notable improvements in operational efficiency. This fostered enduring confidence among the audience and stakeholders.

Bahia

I began my journey as a Graphic Design Intern, playing a comprehensive role in two crucial areas of the profession. I was tasked with:• Designing materials for social media• Contributions to User Interfaces projects developed by the company.• Designs for printed and digital materials, social media, advertising, banners, uniforms, and others.Achievements:I particularly stand out for leading the redesign of the podcast recording platform, named PodFX. In this project:> I delivered a significantly more intuitive, focused, and feature-rich interface, enhancing the user experience and solidifying the platform's expansive potential.> UI Update with clear icons and visual indicators to facilitate the understanding of functionalities and information, improving visual communication and comprehension of features.> Enhancement of information hierarchy through layout restructuring to highlight more crucial information, following a clear hierarchy.> Implementation of visual feedback, providing immediate response to the user's actions, such as animations and interactive states.> We offer customization options to allow users to adapt the interface according to their individual preferences.