Basudev Roy Email & Phone Number

Ahmedabad Area, India

Ahmedabad Area, India

Was responsible for NBCL sales & marketing business and operation includes planning, organizing and executing strategic initiatives for business growth, new products introduction, marketing & strategic initiatives for market share growth. Product management, branding, strategic alliance & co-marketing, business planning, management of employee & cross functional co-ordination. Stream line the business and expand the marketing operations including Govt supply, some part of in Western, south, & Central India. increase the sales revenue to almost double with in a span of one and half years periods. Also responsible for couple of others funtions which includes licenses & approval for marketing of approved range of fertilizers including organic, government liason, team building, their development, strategic business call.(NBCL-Manufactures of Chemical fertilizers including SSP, Organic Fertilizers, Soil conditioners, micro-nutrients. Also in trading of DAP, AS, WS, and Marketer of Pesticide in the Brand name of Narmada (Power Play, Vajra, Glynar, Neem+, DDVP, etc. Total 31+12 products and currently operating in 11 states).Lunched total 13 new products in M.P., Gujarat, Maharashtra, and UP and able to generate within launch year itself around 35% revenue growth. Sales revenues growth was 32% in FY 2013-14, year before last year it was 13%. Achieved to reduced the inventory holding cost around 10% through introduction of proper inventory management.

Ahmedabad Area, India

Vendor identification & management, CRM, inventory management, market analysis & patter analysis of raw materials price. Identification of technology and technology partner for DAP/NPK project, techno-economic feasibility studies, mini bankable report generation, collaboration & liaising with PDIL, & Udai India. Formulation and implementation of group strategies. Supervised, monitored, co-ordinated different new and on-going projects.Closely worked with MD to implement different group strategy.Monitor the group marketing activities and managed the key sales accounts.Also played key role to strategic planning, capital expenditure planning, Products and Technology choice, Capability building and partnering (stakeholders) and business process optimization. Restrain company to invest on DAP/NPK project time being and made agreed to import and market the products to test the brand acceptance and its help company to save the lot of capital and MD & board appreciated the strategy. Through proper vendor identification and inventory management with price potential, company was able to save approx. 12 % raw materials cost.

Gandhinagar, Gujarat

Responsible to rural drinking water mission projects formulation & implementation, supervision, evaluation & monitoring, partnership development and management, knowledge management, budgeting and coordination with government line department as state head. Deliverable was day to day super vision of technical and non-technical staffs, projects conceptualization, formulation, implementation plans, cost projection.Help the finance people to project and prepare the present and future fund requirements.Gain expertise of Partnering (with NGOs and Stakeholders) and partnership management includes PPP(Private Public Partnership), expenditure planning, technology choice, implementation, Monitoring and Supervision. Also implemented the concept of mile stone base projects fund allocation, cluster base management, and people participation, which leads to save 15% overall projects cost.

Kolkata Area, India

Major role was improve the market share, brand and business development in the area of field crops (North Bengal) and tea growing region (Tea garden) in North Bengal, Assam. Handled the C&F agent, distributors and retailers. Apart from people management, handled account and operation management to support the growth.•Lunched new four products with in two year span,achieved 20% growth. Was best performer successively two FY(2002-03, 2003-04).

North Bengal, W.B.

Responsible for overall Management, Planning, Supervision and Control of all activities of C&F(Branch Operation-North Bengal) operation, sales, Marketing, Credit management, inventory management at C & F, Retailers and Distributors point, space management at Institutional stakeholders point. Field demonstrations, Planters and Farmers Group Meetings, data collection and report generation and capitalized to brand building too.Achievements: Developed proper dose of Pride and Magister for Tea crops and also established the brand as a insecticide and accaricide. Achieved Humicil GR growth 35% in plantation business.

West Bengal, Assam, Nepal & Bhutan

Was main architect to introduced and promoted concept of Organic cultivation package of practice in field crops and Plantation crops mainly tea (Darjeeling, West Bengal, Assam and Nepal) . Also played important role to established the bio-products and helps to R&D to fixed the products dose by hundred of field trials in tea and field crops and established the brand with approx. 20% growth Y-Y.Lunched all products range including Eco-Neem, Eco-Hume, Eco-derma, and with in two year able to established the PJ Margo Brand with 30% growth.Responsible to products dose fixation, planing, technical seminar, group meeting and publicity.

West Bengal, India

Responsible for implementing , coordinating and Supervising the National Watershed Development project in Rainfed Areas financed by Central Govt. and World Bank. Awarded the 2nd best project all over India by performance, Goal fulfilment, and judicious use of project funds.Helped to develops new business ideas and successfull implementation through grass root stakeholders.

Mba(Pgdm-Abm), Agri- Business Management

Master Of Science (M.Sc.), Agriculture (Agronomy)

Activities and Societies: Cultural secretaryMaster in Agronomy

Bachelor Of Science (B.Sc.), Agriculture