Basudha Parija
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Basudha Parija Email & Phone Number

Category Manager at Unacademy
Location: Bengaluru, Karnataka, India 7 work roles 1 school
1 work email found @testbook.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email b****@testbook.com
LinkedIn Profile matched
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Current company
Unacademy
Role
Category Manager
Location
Bengaluru, Karnataka, India
Company size
2964 employees

Who is Basudha Parija? Overview

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Quick answer

Basudha Parija is listed as Category Manager at Unacademy, a company with 2964 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a work email signal at testbook.com and a matched LinkedIn profile for Basudha Parija.

Basudha Parija previously worked as Category Lead at Unacademy and Growth Marketing Specialist at Mymuse India. Basudha Parija holds Bachelor Of Technology, Electronics And Computer Science Engineering from Kiit University.

Company email context

Email format at Unacademy

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{first}.{last}@testbook.com
86% confidence

AeroLeads found 1 current-domain work email signal for Basudha Parija. Compare company email patterns before reaching out.

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Profile bio

About Basudha Parija

As an experienced marketing person and digitally minded forward thinker, I help brands bring their products, stories and communities to life. CRM, Strategy, Retention: Having extensively worked on WebEngage, Clevertap etc, I happen to go through and through with internal communications, like WA, SMS, Emails, Push and Web Notifications keeping in mind the right audience segment and targeting. Collaborator, Manager: Content Strategy: Guide, contribute and manage small scale businesses to create best in class social strategies, executions and activations. Brainstorm and contribute ideas to help build a solid foundation and organically grow our community.Social equity, brand and voice builder: I help craft and create an authentic brand presence, carefully cultivating and contributing to our social voice. Each brand engages a different audience, and I help manage that voice and direction by bringing the audience and creators together.Looking forward to work with new startups that are working towards building their brand presence across communities in different platforms.

Listed skills include Management, Microsoft Word, Leadership, Microsoft Office, and 15 others.

Current workplace

Basudha Parija's current company

Company context helps verify the profile and gives searchers a useful next step.

Unacademy
Unacademy
Category Manager
bangalore, karnataka, india
Website
unacademy.in
Employees
2964
AeroLeads page
Company profile
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7 roles

Basudha Parija work experience

A career timeline built from the work history available for this profile.

Category Manager

Unacademy

Bengaluru, KA, IN

Category Lead

Unacademy

Bengaluru, Karnataka, India

  • Led the GTM strategy for Law Exams Category- increasing our top-funnel leads by 23% in H22024.
  • Oversaw category pricing and promotion strategy - AOV increase of 10% and final conversion from 7 to 10.5%.
  • Oversaw competition analysis to successfully introduce low-cost SKUs - contributing 10% to overall revenue in 2 months since launch.
  • Improved the customer feedback rating of our test & VO products - from 3.4 to 4.1 in 3 months.
  • Led the expansion of our value-added subscription services - increasing our premium subscription share from 50% to 64%months.
  • Led the CLAT UG, PG and 3 Year LLB achieving a 45% growth in revenue with a 35% reduction in cost (y-o-y).

Growth Marketing Specialist

Mymuse India

Mumbai, Maharashtra, India

Sep 2023 - Dec 2023

Growth Associate

Testbook

Navi Mumbai, Maharashtra, India

Built awareness for the pass campaigns by devising innovative strategies across channels.2X jump in ROI in all internal communications. Plan, optimize and execute email campaigns, for Pass communications. Generated a revenue of over 1.5 Lakhs alone on Storyly every week.Increase in open rates in Month of May by 50%.Pro-actively managed tools like.

Apr 2022 - Sep 2023

Digital Marketing Consultant

Freelance

India

Mar 2022 - Feb 2023

Associate Solution Principal

Highradius

Bhubaneshwar, Orissa, India

I worked as a solution principal in sales in their Accounts Receivables(order-to-cash) process.I have hands-on experience in driving sales calls, customer management, and converting leads to potential clients.I was responsible for requirement gathering by interacting with clients, analyzing the use case and delivering the mock product demonstration to.

Jun 2019 - May 2020
Team & coworkers

Colleagues at Unacademy

Other employees you can reach at unacademy.in. View company contacts for 2964 employees →

CR Cm Rai Cm Rai Colleague at UnacademyFarrukhabad, Uttar Pradesh, India, India View → HM Hillary Miranda Hillary Miranda Colleague at UnacademyCayo, Belize, Belize View → OY Omi Yadav Omi Yadav Colleague at UnacademyKota, Rajasthan, India, India View → PK Prince Kumar Prem Prince Kumar Prem Colleague at UnacademyPatna, Bihar, India, India View → RK Ranjeet Kumar Ranjeet Kumar Colleague at UnacademyDelhi, India, India View → DC Dwivedicoaching Classes Dwivedicoaching Classes Colleague at UnacademyLalsot, Rajasthan, India, India View → VM Vaibhav Mittal Vaibhav Mittal Colleague at UnacademyBatala, Punjab, India, India View → AS Akash Sahani Akash Sahani Colleague at UnacademyBengaluru, Karnataka, India, India View → SK Sivanesan K Sivanesan K Colleague at UnacademyHosur, Tamil Nadu, India, India View → SS Sarbjot Singh Kalsi Sarbjot Singh Kalsi Colleague at UnacademyDelhi, India, India View →
1 education record

Basudha Parija education

FAQ

Frequently asked questions about Basudha Parija

Quick answers generated from the profile data available on this page.

What company does Basudha Parija work for?

Basudha Parija works for Unacademy.

What is Basudha Parija's role at Unacademy?

Basudha Parija is listed as Category Manager at Unacademy.

What is Basudha Parija's email address?

AeroLeads has found 1 work email signal at @testbook.com for Basudha Parija at Unacademy.

Where is Basudha Parija based?

Basudha Parija is based in Bengaluru, Karnataka, India while working with Unacademy.

What companies has Basudha Parija worked for?

Basudha Parija has worked for Unacademy, Mymuse India, Testbook, Freelance, and Highradius.

Who are Basudha Parija's colleagues at Unacademy?

Basudha Parija's colleagues at Unacademy include Cm Rai, Hillary Miranda, Omi Yadav, Prince Kumar Prem, and Ranjeet Kumar.

How can I contact Basudha Parija?

You can use AeroLeads to view verified contact signals for Basudha Parija at Unacademy, including work email, phone, and LinkedIn data when available.

What schools did Basudha Parija attend?

Basudha Parija holds Bachelor Of Technology, Electronics And Computer Science Engineering from Kiit University.

What skills is Basudha Parija known for?

Basudha Parija is listed with skills including Management, Microsoft Word, Leadership, Microsoft Office, Project Management, Public Speaking, Microsoft Excel, and Teamwork.

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