Bas Van Zuylen
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Bas Van Zuylen Email & Phone Number

Media Measurement Manager at Belron® International
Location: Breda, North Brabant, Netherlands 7 work roles 2 schools
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Current company
Belron® International
Role
Media Measurement Manager
Location
Breda, North Brabant, Netherlands
Company size
382 employees

Who is Bas Van Zuylen? Overview

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Bas Van Zuylen is listed as Media Measurement Manager at Belron® International, a with 382 employees, based in Breda, North Brabant, Netherlands. AeroLeads shows a matched LinkedIn profile for Bas Van Zuylen.

Bas Van Zuylen previously worked as Pricing & Performance Manager at Carglass and Brand marketeer at Malmberg. Bas Van Zuylen holds Master, Economics from Maastricht University.

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Belron® International

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Profile bio

About Bas Van Zuylen

From strategic pricing to marketing effectiveness. From conversion to forecasting. And beyond.What drives me? It’s to have an impact on an organisation’s business result. To make a difference. I consider myself a creative, out-of-the-box thinker. My talent is that I can oversee the big picture, see the connections between the mathematical world (KPI’s, price movements, conversion rates) and the real world outside (behaviour of consumers, KA's, competitors) and the impact of these dynamics on our commercial performance. My purpose is to build a fact based vision and share this with stakeholders, so that together we can deliver higher volumes and higher margins.

Listed skills include Pricing, Market Research, Marketing Research, Marketing Analytics, and 10 others.

Current workplace

Bas Van Zuylen's current company

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Belron® International
Belron® International
Media Measurement Manager
egham, surrey, united kingdom
Website
belron.com
Employees
382
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7 roles

Bas Van Zuylen work experience

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Pricing & Performance Manager

Carglass

Eindhoven Area, Netherlands

Pricing (B2B and B2C)- Shaping and delivering Carglass’ pricing strategy.- Analysing, evaluating and interpreting price and margin performance and impact of price decisions. - Responsible for communication. Building pricing story lines with Account Management. Internal communication on price changes. - Implementing value based pricing together with Account Management.- Price list management.- Continuous focus on pricing opportunities for margin/conversion improvement. Performance- Optimising advertising and promotion effectiveness, based on analysis and interpretation of campaign performance. Advising on media buying and creative.- Measurement of impact of online advertising, SEO and SEA.- Analysis of commercial performance of the business and the impact of market, competition, Key Account and consumer developments. Defining and monitoring commercial KPI’s. - Delivering market insights based on market research.- Leading role in operational forecast process, in close cooperation with Operations, Customer Contact Centre, and Finance. General- Consultant for Carglass Management team, delivering insights on performance drivers. Advising on market opportunities and on sales and pricing improvements.- Close cooperation with Belron International on new business development. Sharing best practices for the global group. - Member of Marketing team, close cooperation with Sales, Finance and Operations teams, and counterparts in other countries.- Carglass® is part of Belron®, the largest company in the world on repair and replacement of vehicle glass.

Sep 2010 - Dec 2022

Brand Marketeer

Malmberg

'S-Hertogenbosch

- Positioning of brands within Vocational Education cluster- Product mix and evaluation of marketing activities- Assessing strategic and commercial targets for campaigns - Coordination of commercial process- Communication to (potential) customers through newsletters, marketing site, customer meetings- Responsible for marketing budget

Feb 2009 - Aug 2010

Project Leader Strategic Marketing Research

Sanoma Media

Hoofddorp

- General strategic research magazines: segmentation of readers, subscription, sale in stores - Specific research magazine titles: product valuation, new magazine launches- Advisor on research to Marketing department, Editorial Boards, Publishers- Panel management of Sanoma Magazines Panel (25.000 panel members)

Aug 2006 - Jan 2009

Project Manager / Marketing Researcher

Rabobank Nederland

Eindhoven Area, Netherlands

Projects on subject of market research and market analysis, for different parts within Rabobank Group: - Evaluation of pilots- Market analysis- Customer and employee satisfaction research- Customer profile analysis

Mar 2001 - Jul 2006

Marketing Researcher

Marketresponse

Amersfoort

Coordinator of market research FMCG.

Jul 2000 - Jan 2001

Marketing Analyst

Fci

'S-Hertogenbosch

Business analysis on turn over, customers, prices, margins, for European Product Management.

Feb 1999 - Jun 2000
Team & coworkers

Colleagues at Belron® International

Other employees you can reach at belron.com. View company contacts for 382 employees →

HS Hayley Smith Hayley Smith Colleague at Belron® InternationalAuckland, New Zealand View → HB Helen Butler Helen Butler Colleague at Belron® InternationalMilton Keynes, England, United Kingdom View → DC Dave Carter Dave Carter Colleague at Belron® InternationalMilton Keynes, England, United Kingdom View → RC Ruta Cerniauskaite Ruta Cerniauskaite Colleague at Belron® InternationalUnited Kingdom View → AH Andrew Hubbard Andrew Hubbard Colleague at Belron® InternationalStevenage, England, United Kingdom View → MM Michal Moldoch Michal Moldoch Colleague at Belron® InternationalLondon, England, United Kingdom View → SK Simona Kirby Simona Kirby Colleague at Belron® InternationalCoalville, England, United Kingdom View → SV Salome Van Eeden Salome Van Eeden Colleague at Belron® InternationalUnited Kingdom View → SM Stephen Mcdowell Stephen Mcdowell Colleague at Belron® InternationalUnited Kingdom View → HD Harjit Dhillon Harjit Dhillon Colleague at Belron® InternationalHigh Wycombe, England, United Kingdom View →
2 education records

Bas Van Zuylen education

Gymnasium

Zwijsen College Veghel
FAQ

Frequently asked questions about Bas Van Zuylen

Quick answers generated from the profile data available on this page.

What company does Bas Van Zuylen work for?

Bas Van Zuylen works for Belron® International.

What is Bas Van Zuylen's role at Belron® International?

Bas Van Zuylen is listed as Media Measurement Manager at Belron® International.

Where is Bas Van Zuylen based?

Bas Van Zuylen is based in Breda, North Brabant, Netherlands while working with Belron® International.

What companies has Bas Van Zuylen worked for?

Bas Van Zuylen has worked for Belron® International, Carglass, Malmberg, Sanoma Media, and Rabobank Nederland.

Who are Bas Van Zuylen's colleagues at Belron® International?

Bas Van Zuylen's colleagues at Belron® International include Hayley Smith, Helen Butler, Dave Carter, Ruta Cerniauskaite, and Andrew Hubbard.

How can I contact Bas Van Zuylen?

You can use AeroLeads to view verified contact signals for Bas Van Zuylen at Belron® International, including work email, phone, and LinkedIn data when available.

What schools did Bas Van Zuylen attend?

Bas Van Zuylen holds Master, Economics from Maastricht University.

What skills is Bas Van Zuylen known for?

Bas Van Zuylen is listed with skills including Pricing, Market Research, Marketing Research, Marketing Analytics, Business Intelligence, Budget Process, Forecasting, and Marketing Effectiveness.

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