Bas Van Zuylen
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Bas Van Zuylen Email & Phone Number

Media Measurement Manager. Creating insights to optimise campaign results. at Belron® International
Location: Breda, North Brabant, Netherlands 7 work roles 2 schools
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Role
Media Measurement Manager. Creating insights to optimise campaign results.
Location
Breda, North Brabant, Netherlands
Company size

Who is Bas Van Zuylen? Overview

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Quick answer

Bas Van Zuylen is listed as Media Measurement Manager. Creating insights to optimise campaign results. at Belron® International, a company with 382 employees, based in Breda, North Brabant, Netherlands. AeroLeads shows a matched LinkedIn profile for Bas Van Zuylen.

Bas Van Zuylen previously worked as Media Measurement Manager at Belron® International and Pricing & Performance Manager at Carglass. Bas Van Zuylen holds Master, Economics from Maastricht University.

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Belron® International

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Profile bio

About Bas Van Zuylen

From strategic pricing to marketing effectiveness. From conversion to forecasting. And beyond.What drives me? It’s to have an impact on an organisation’s business result. To make a difference. I consider myself a creative, out-of-the-box thinker. My talent is that I can oversee the big picture, see the connections between the mathematical world (KPI’s, price movements, conversion rates) and the real world outside (behaviour of consumers, KA's, competitors) and the impact of these dynamics on our commercial performance. My purpose is to build a fact based vision and share this with stakeholders, so that together we can deliver higher volumes and higher margins.

Listed skills include Pricing, Market Research, Marketing Research, Marketing Analytics, and 10 others.

Current workplace

Bas Van Zuylen's current company

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Belron® International
Belron® International
Media Measurement Manager. Creating insights to optimise campaign results.
egham, surrey, united kingdom
Website
Employees
382
AeroLeads page
7 roles

Bas Van Zuylen work experience

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Pricing & Performance Manager

Eindhoven Area, Netherlands

Pricing (B2B and B2C)- Shaping and delivering Carglass’ pricing strategy.- Analysing, evaluating and interpreting price and margin performance and impact of price decisions. - Responsible for communication. Building pricing story lines with Account Management. Internal communication on price changes. - Implementing value based pricing together with Account.

Sep 2010 - Dec 2022

Brand Marketeer

's-Hertogenbosch

- Positioning of brands within Vocational Education cluster- Product mix and evaluation of marketing activities- Assessing strategic and commercial targets for campaigns - Coordination of commercial process- Communication to (potential) customers through newsletters, marketing site, customer meetings- Responsible for marketing budget

Feb 2009 - Aug 2010

Project Leader Strategic Marketing Research

Sanoma Media

Hoofddorp

- General strategic research magazines: segmentation of readers, subscription, sale in stores - Specific research magazine titles: product valuation, new magazine launches- Advisor on research to Marketing department, Editorial Boards, Publishers- Panel management of Sanoma Magazines Panel (25.000 panel members)

Aug 2006 - Jan 2009

Project Manager / Marketing Researcher

Eindhoven Area, Netherlands

Projects on subject of market research and market analysis, for different parts within Rabobank Group: - Evaluation of pilots- Market analysis- Customer and employee satisfaction research- Customer profile analysis

Mar 2001 - Jul 2006

Marketing Researcher

Amersfoort

Coordinator of market research FMCG.

Jul 2000 - Jan 2001

Marketing Analyst

Fci

's-Hertogenbosch

Business analysis on turn over, customers, prices, margins, for European Product Management.

Feb 1999 - Jun 2000
Team & coworkers

Colleagues at Belron® International

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2 education records

Bas Van Zuylen education

Gymnasium

Zwijsen College Veghel
FAQ

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What company does Bas Van Zuylen work for?

Bas Van Zuylen works for Belron® International.

What is Bas Van Zuylen's role at Belron® International?

Bas Van Zuylen is listed as Media Measurement Manager. Creating insights to optimise campaign results. at Belron® International.

Where is Bas Van Zuylen based?

Bas Van Zuylen is based in Breda, North Brabant, Netherlands while working with Belron® International.

What companies has Bas Van Zuylen worked for?

Bas Van Zuylen has worked for Belron® International, Carglass, Malmberg, Sanoma Media, and Rabobank Nederland.

Who are Bas Van Zuylen's colleagues at Belron® International?

Bas Van Zuylen's colleagues at Belron® International include Hannah Deakin Maat, Jo Harding Fcips, Frankie Gibson, Jane Kerr, and James Reale.

How can I contact Bas Van Zuylen?

You can use AeroLeads to view verified contact signals for Bas Van Zuylen at Belron® International, including work email, phone, and LinkedIn data when available.

What schools did Bas Van Zuylen attend?

Bas Van Zuylen holds Master, Economics from Maastricht University.

What skills is Bas Van Zuylen known for?

Bas Van Zuylen is listed with skills including Pricing, Market Research, Marketing Research, Marketing Analytics, Business Intelligence, Budget Process, Forecasting, and Marketing Effectiveness.

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