Barbara Ward Thall Email & Phone Number

Barbara Ward Thall possesses expertise in digital strategy, digital marketing, interactive advertising, digital media, mobile marketing and 30 more skills. Colleagues describe her as "Barbara and I worked together for ten years or so. She is a wildly talented leader who inspires teams with great vision, big hairy goals and amazing EQ. She has a bias for action and empowers her teams to take risks. Barbara is a modern marketer who has deep digital expertise and understands the importance of clear brand purpose. She speaks the language of tech, but never loses sight of the customer and their mindset. " and "Barbara is a thoughtful and creative brand leader. She stepped up and provided her brand leadership for a new Amazon business and product launch that my team led for the Japanese market. This product launch was not part of her formal responsibilities, but Barbara treated it as her own. Acknowledging the project strategic value to Amazon and the late nights that will be involved due to time zone differences, Barbara decided to lead the brand work herself and not burden her team. , From brand strategy and identity through agency partner selection to communications strategy and creative ideation, I relied on her expertise, thoughtful advice and perspectives. Typical for Barbara, she went above and beyond, such as jumping last minute on a plane to Japan with me to help with agency selection, mentoring a junior marketing team member about the brand creation process, and often attending late night calls to move the project forward. Working in a new market is tricky, and most important is keeping an open mind and being attuned to the local culture and tastes, which were very different than those in the US. Barbara was artful in leveraging her tried-and-tested brand expertise while being open to solutions that might have seemed foreign to our own western thinking yet consistent with what our research was teaching us about the audience and Japanese culture. Beyond that, she is a great human being and an enthusiastic partner, and I would be happy to work with her again."

Listed skills include Digital Strategy, Digital Marketing, Interactive Advertising, Digital Media, and 31 others.