Result-driven content and marketing professional with a proven track record in the OTT, marketing, and communication sectors. Adept at driving audience engagement and business growth through strategic market analysis, innovative content integration, and effective rights negotiation.Key Projects and Roles:Market and Competitor Analysis: Conducted comprehensive market research to identify industry trends and audience preferences, leading to the development of targeted content strategies that enhanced viewership and engagement.Rights Negotiation and Compliance: Successfully negotiated licensing and broadcasting rights with major sports leagues and organizations, ensuring compliance with copyright laws and securing high-demand live sports content.Content Portfolio Management: Managed a diverse portfolio of sports content, collaborating with technology teams to ensure seamless integration across OTT platforms, boosting user experience and satisfaction.Email Marketing Campaigns: Executed compelling email marketing campaigns at EZ Office Solutions, meeting key performance indicators and enhancing audience engagement through continuous optimization.Brand Activation and Front-End Development: At Virtual Triage, planned and executed successful brand activation campaigns, contributing to the front-end development of a healthcare app and website, resulting in increased brand recognition and customer acquisition.E-commerce Operations: At Foodpanda, played a pivotal role in setting up campaigns aligned with the content calendar, significantly improving shop visibility and campaign effectiveness.Core Competencies:- Strategic Market Analysis- Rights Negotiation- Content Integration- Email Marketing- Brand Activation- E-commerce Operations