Karen Batson

Karen Batson Email and Phone Number

Senior Product Marketing Manager @ Marsh McLennan Agency
Karen Batson's Location
Portsmouth, New Hampshire, United States, United States
About Karen Batson

What are 3 things that would sum me up? Strong Leader. Picky Eater. Engaged Workaholic. I picked these because it combines exactly what some people would say to describe me and what I consider my strongest characteristics. Let me explain:When I became a team manager, it solidified for me what I am supposed to do with my career: develop teams of talent and expand on a culture of working together. I recently read, “How Will You Measure Your Life” by Clayton Christenson and in it he said “Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized, and contribute to the success of the team.” This is what I remember when I walk into work every morning. Now, picky eater may throw you a bit, because who advertises this on their LinkedIn page? I can’t tell you how many times I’ve received a strange look when I say, “I don’t eat seafood and yes, I grew up in Kennebunkport, ME.” But what is interesting is this one fact about me can connect a table of seven at a business dinner to talk about the same thing for hours. They collaborate on testing me, daring me, or even comparing themselves to me. It is always interesting to bring a connector to the “table.”Lastly, yes, I admit to being a workaholic. Don’t get me wrong, I am a big family person and will drop anything for my family. I pride myself on being there when it counts, but if you were to ask me what my hobby is, it is my work. I’m in Marketing because I love it. I enjoy developing a strategic plan that effects the success of a business, I enjoy measuring results to see how we can make it better, and I enjoy being creative with the design of a piece and the content that it centers around. So, the bottom line to all of this is that I am a strong, engaged, picky eating, workaholic leader.

Karen Batson's Current Company Details
Marsh McLennan Agency

Marsh Mclennan Agency

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Senior Product Marketing Manager
Karen Batson Work Experience Details
  • Marsh Mclennan Agency
    Sr. Product Marketing Manager
    Marsh Mclennan Agency Mar 2024 - Present
    White Plains, New York, Us
  • Lincoln Financial Group
    Senior Product Marketing Manager - Life, Disability, And Absence Management
    Lincoln Financial Group May 2018 - Mar 2024
    Radnor, Pa, Us
  • Liberty Mutual Insurance
    Senior Program Manager
    Liberty Mutual Insurance Oct 2017 - Apr 2018
    Boston, Ma, Us
  • Liberty Mutual Insurance
    Program Manager, Special Projects, Marketing Services
    Liberty Mutual Insurance Apr 2014 - Oct 2017
    Boston, Ma, Us
    • Manage a team of top talent who execute on various marketing projects that include: Integrated Marketing Campaigns, Content development, Product Promotion, Digital Marketing Strategy and Execution, Event Marketing, Campaign Analysis• Institute project management and process improvements with system implementations and training for adoption.• Strategize effective use of content to hit goals set by the three distribution channels managed in my team.• Create content and brands for special projects that are intended to increase visibility and result in sales.• Oversee approval of materials and communications to assure accordance of the company brand.
  • Liberty Mutual Insurance
    Associate Program Manager, Marketing Services
    Liberty Mutual Insurance Aug 2012 - Apr 2014
    Boston, Ma, Us
    • Managed the development and distribution of marketing campaigns, programs, events, and websites for two distribution channels. • Measured campaigns effectiveness and report out on the results to our executive teams.• Mentored new employees in their onboarding to the company to acclimate them to the role more efficiently and effectively.
  • Liberty Mutual Insurance
    Senior Marketing Specialist, Marketing Services
    Liberty Mutual Insurance Oct 2010 - Jul 2012
    Boston, Ma, Us
    • Develop, analyze, implement, and plan distribution of marketing campaigns • Lead marketing initiatives for major distribution channels• Design, write, and print marketing materials • Support events with branding, contracting, and communications • Work with vendors for printing, design, promotional items• Produce department reporting such as recognition reporting and campaign analytics • Manage bill paying
  • Liberty Mutual Insurance
    Marketing Coordinator
    Liberty Mutual Insurance Aug 2010 - Oct 2010
    Boston, Ma, Us
  • Vigilant, Inc
    Project Manager And Marketing Assistant
    Vigilant, Inc Jun 2006 - Jun 2010
    • Implemented and managed a product development program which went through multiple stages including: initial proposal, design, prototype, pricing/costs, final design, instruction development, marketing collateral, web placement, internal listing (SKU), and final approvals.• Developed sales material (sell sheets, catalogs, ads, etc.)• Managed and created internal forms and documentation• Generated keyword research for multiple sites in multiple industries for PPC campaigns and site optimization.• Created and maintained social media profiles• Instituted A/B testing for action pages resulting in higher conversion rates on contact and catalog requests.• Supported the development of four websites, averaging 200 pages per site with minimal staff. Later this included maintenance and reporting on site metrics.
  • Sheraton Harborside
    Guest Services
    Sheraton Harborside Aug 2005 - Jun 2006
    • Dealt with customer interaction and satisfaction• Answered and directed phone calls • Organized guest reservations, including rates and requests

Karen Batson Skills

Marketing Email Marketing Google Analytics Social Media Social Media Marketing Web Analytics Online Marketing Management Marketing Strategy Integrated Marketing Sales Advertising Analytics Seo Digital Marketing Project Management Product Development Microsoft Office Facebook Marketing Communications Strategic Planning Photoshop Google Adwords Online Advertising Social Networking Team Building Newsletters Web Design Direct Marketing Brand Awareness Content Marketing Indesign Exacttarget Linkedin Branding And Identity Marketing Communications Planning Event Marketing Strategy Product Marketing Email Strategy Content Strategy Leadership Data Analysis Analytical Skills Microsoft Excel

Karen Batson Education Details

  • Southern New Hampshire University
    Southern New Hampshire University
    Master Of Business Administration - Mba
  • University Of Maine
    University Of Maine
    Mass Communication

Frequently Asked Questions about Karen Batson

What company does Karen Batson work for?

Karen Batson works for Marsh Mclennan Agency

What is Karen Batson's role at the current company?

Karen Batson's current role is Senior Product Marketing Manager.

What is Karen Batson's email address?

Karen Batson's email address is ka****@****ual.com

What is Karen Batson's direct phone number?

Karen Batson's direct phone number is +160396*****

What schools did Karen Batson attend?

Karen Batson attended Southern New Hampshire University, University Of Maine.

What are some of Karen Batson's interests?

Karen Batson has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Team Management Training, Home Decoration, Cooking, Gardening, Electronics.

What skills is Karen Batson known for?

Karen Batson has skills like Marketing, Email Marketing, Google Analytics, Social Media, Social Media Marketing, Web Analytics, Online Marketing, Management, Marketing Strategy, Integrated Marketing, Sales, Advertising.

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