Batu Apaydin Email & Phone Number

Seattle, Wa, Us

Santa Clara, Ca, Us

Joined as the marketing lead, tasked with building and executing a comprehensive inbound strategy, scaling pipeline and elevating its branding as a leader in AI-driven revenue forecasting.• Launched campaigns across social, email & paid channels, focusing on lead gen, account-based marketing and event promotion.• Directed a website redesign to modernize the UX, optimize for SEO, and align messaging with the company’s value proposition.• Partnered with sales and CS teams to create enablement materials, including battle cards, one-pagers and ROI calculators.• Built and mentored a cross-functional marketing team, creating scalable processes that enhanced operational efficiency.Key Accomplishments:• Increased YoY website traffic by 65% through a redesigned website, targeted SEO efforts and 100+ blog posts.• Achieved hundreds of sales-qualified inbound leads from product and marketing launch campaigns with a limited paid budget, directly contributing to a pipeline of $3M+.• Increased email open rates by 72% and CTRs by 56% while boosting social engagement per follower to 38.97%, beating competitors.• Reached 20,000+ revenue professionals with the "Revenue Mavericks" podcast series through the website, Linkedin, Spotify and Apple Podcasts.• Developed case studies and video testimonials with companies like MongoDB and Cloudflare, supporting sales efforts and showcasing BoostUp’s ROI.

Helping startups find the momentum they need with product and content marketing ideas and playbooks. • Product Marketing (messaging, positioning, enablement, competitive research, customer research)• Inbound Marketing (content strategy, landing page optimization, SEO, email marketing) • Lead Generation (conversion optimization, lead scoring, A/B testing)

San Mateo, California, Us

• Led three product launches in just 8 months including their marketing activities and sales enablement. • Worked on various competitive and persona research to help sales and CS teams. • Collaborated on product marketing activities for the website redesign with a focus on positioning & messaging.

San Francisco, California, Us

Dor is a series A tech startup based in San Francisco with total funding of 20 million USD. Dor is empowering retailers of all sizes with actionable foot traffic data of their stores with its novel hardware and software.Key Accomplishments:• Helped the company get acquired by the blockchain platform, Constellation Network• Led the company to grow its revenue by 40% by establishing the biggest partnership in the company’s history with Shopify, leading and managing all the partnership efforts including the application, documentation, and joint marketing campaigns• Tripled the number of partners the company had, opening new channels for market expansion• Built an affiliate marketing program for the first time in the company’s history with the goal of increasing leads and revenue

San Francisco, California, Us

After the 4-person marketing team was dissolved in a period of 3 months, I took over the marketing operations in both a strategic and execution capacity.• Set the go-to-market strategy for Q4 in 2019 and 2020, building a team of freelancers while reducing marketing costs by more than 50%• Led competitor research and helped the company learn more about its competitors’ feature-sets, sales and pricing strategy• Designed and drafted all the sales collateral, FAQs and partnership/product decks to help engineering, sales, customer and product teams reach their goals• Collaborated with the product team to do qualitative and quantitative interviews with customers to build customer personas and customer journeys• Planned and executed the lead generation strategy by managing paid advertising channels (Google Ads & Facebook Ads), optimizing landing pages, doing A/B testing, building customer journeys and email campaigns, creating case studies and generating blog content based off of keyword research and competitor analysisKey Accomplishments:• Optimized paid ads and landing pages which increased conversion rates by 133.6% that generated demand for SMB customer expansion • Briefed, drafted, and published dozens of educational blog content and email campaigns to acquire, nurture and retain customers at key stages in their lifecycle. Through this, was able to increase Google organic traffic by 1415% and inbound leads by 40% compared to the previous year • Led the event planning and execution of NRF Expo 2020 (the biggest retail event of the year) which generated 225 sales qualified leads over the course of three days

San Francisco, California, Us

• Led competitor research including information about competitors' feature-sets, sales and installation processes and pricing strategy• Utilized software analytics tools and SQL data to understand at which phases users were leaving during the installation process • Planned, outlined and created product installation documents for the new hardware to ease its installation process for customers• Planned all the back-end and front-end tasks for the new customer support panel; completed 1:1 interviews with the customer support team, prioritized the tasks in line with the software team

Iasi, Iasi, Ro

Flixier is an online video editing tool which dramatically speeds up the editing workflow and saves time for editors and remote teams.

San Francisco, California, Us

Mimic is a portable security device packed with motion sensors and alarms controlled with an app that secures you and your belongings at all times.

Istanbul, İstanbul, Tr

Yemek.com is a cooking & entertainment-focused content business with thousands of food-related content, recipes, and videos. It is funded by the MENA region's leading food delivery company, Yemeksepeti.Responsible for taking the company from idea to launch and developing the entire business model. Defined the KPIs, product roadmaps and helped IT, design, content, video & sales teams work cross-functionally to reach their goals.Key accomplishments: • 17 million Turkish users monthly (year by year increase 102%, 82% and 109%) and 40 million video views per month (being known as the “Turkish Tasty”)• Among the 20 most popular “Cooking and Recipe Websites“ worldwide (according to Similarweb)• Worked with various brands including Coca Cola, Unilever, P&G, Nestle, Dr. Oetker, Tinder and others for more than 100 different content, video and display projects• Grew the social media community (Facebook, Instagram, Youtube) to more than 2 million fans combined• Won "Best Use of Content Marketing" award in MENA 2017 Search Awards with Zeo Agency ("How Yemek.com Became 471% More Visible With Smart Content Strategies")• Planned and executed the development of the Yemek.com iOS app; worked on the roadmap, feature-sets, design, navigation and infrastructure.

Istanbul, İstanbul, Tr

Responsible for taking the company from idea to launch and developing the entire business model. Guided the Product Executive to manage the Arabic content team and run daily operations, content schedules and communication strategies.

İstanbul, Tr

Responsible for leading the company from idea to launch and developing the entire business model focusing on engaging and entertaining content for the millennial generation. • Established the content and marketing strategies along with growth, partnership and revenue models• Managed daily operations such as content creation and publishing, increasing social media engagement and measuring and reporting the KPI’s• Became a local hit in just a couple of months and reached more than 1 million unique visitors and 8 million pageviews per month with high engagement in social media, especially Facebook

Responsible for leading the company to establish itself as a reliable source of information for the e-commerce sector in Turkey, with the help of news articles, interviews and reports.• Established the content and marketing strategies along with growth and partnership models• Managed daily operations such as content creation and publishing, increasing social media engagement and measuring and reporting the KPI’s

Mugla, Bodrum, Tr

As a student, wrote more than 350 news articles and 50 long-read reports on social media, entrepreneurship and e-commerce, interviewed more than 20 startup founders and marketing professionals.

Product Management

Bs, Political Science And International Relations

Msc, Management