Batu Yilmazer Email & Phone Number

Basel, Bs, Ch

Zurich, Switzerland

Driving user and revenue growth for the marketplaces product portfolio of comparis.ch. Playing a crucial role in propelling the success and expansion of different products by combining strategic thinking, analytical skills, and a deep understanding of consumer and market trends. Team lead of three product operations colleagues.Market research & product strategy- Staying informed about market trends, competitor products, and industry developments in the areas we act in: Real Estate, Mobility, Telecom- Analyzing the market and identifying trends and customer needs- Creating pricing strategies and developing profitable and competitive business models- Working closely with PMs and POs to seamlessly integrating monetization strategies into the product development- Conducting user interviews and experiments in close collaboration with UX and data teams to validate ideas early and find the right product-market fitCommunication & reporting- Presenting growth strategies, results, and insights to internal stakeholders and C-level executives- Clearly communicating the value proposition of the early-stage products or services to both internal teams and external customers to develop potential strategic partnerships- Leading three product operations colleagues and demonstrating my leadership abilities in guiding and supporting the team performance to meet business and their professional goalsMetrics & goal setting- Giving guidance to product managers in establishing Objective/Key Results (OKRs), as well as Key Performance Indicators (KPIs) and North Star Metrics to evaluate the success of growth initiatives- Proposing goal setting for pilot initiatives aimed at validating the relevance of a potential growth initiativeStrategic partnerships- Evaluating potential partnerships aimed at further developing existing products or future ones- Identifying opportunistic collaborations useful to increase monetization or offer a service in a faster or more efficient way

Zurich, Switzerland

Lead a brand new product from ideation to launch for the marketplaces area of comparis.ch:- Responsible for driving the product vision, product strategy, and product roadmap- Created a profitable business model to over-achieve the expected revenue goals- Collaborated closely with interdisciplinary product teams, other product managers, and management to deliver an innovative product with the agile methodology- Pro-actively managed stakeholders and took over acquisition activities of new partners and customers- Expressed my entrepreneurial drive and hands-on mentality with a strong self-responsibility towards my team, peers, leaders, company, product, and customersWork example:Built the first insertion process for comparis.ch and kickstarted a monumental business model shift from a pure aggregator business towards a double-sided marketplace business for the company.

Zurich, Switzerland

Re-imagined and transformed the car buying experience by building new digital products and business models for Switzerland’s leading car marketplace autoscout24.ch:- Analyzed competitors and market trends to identify potential business opportunities relevant to the group strategy- Proactively engaged with customers, team and stakeholders to identify problems to solve, opportunities for growth, and defined the product strategy- Rapidly evaluated and de-risked ideas using experimentation and data and verified potential product-market fits to determine what is the right thing to build for our customers- Worked closely with product design, tech, and other cross-functional teams to iteratively develop and launch a MVP on our high-traffic platform- Took the lead for forming and validating hypotheses and defined KPIs to measure the success of the newly launched productsWork example:- Built the first “car subscription” aggregator in the Swiss market for AutoScout24. Developed a prototype in an early market with high growth potential to generate fast learnings and positioned AutoScout24 as a relevant player in this field.

Basel Area, Switzerland

Overall responsibility for product-market fit, sales, and scale-up:- Customer experience throughout all touch points from pre-sale activities to after-sale customer service- Product design including package design and unboxing experience with several iterations and feedback loops- Setup of provocative and unconventional exhibition appearances to increase brand awareness- Planning and coordination of social media activities to increase fan-base and user engagement

Zurich Area, Switzerland

Established a design thinking mindset across the organization:- Coached and spread the design thinking mindset to break through out-dated ways of collaborating and working together- Facilitated several innovation workshops and guided on average 6-12 attendees through the problem identification and solution process- Implemented a holistic innovation process to collect ideas and track their execution scalable across other teams and organizations- Accompanied a full large-scale project transformation from waterfall to agileLead the user acceptance testing of UBS.com:- Project management with scope definition, effort estimation & tracking and regular status reporting to the leadership- Stakeholder management across an interdisciplinary team involving four different companies- Quality assurance lead for a customer facing web platform with high traffic and monthly release cycles- Team lead of four off-shore colleagues based in India

Basel Area, Switzerland

- Rolled-out of 25’000 iPads to the sales force- Evaluated different vendors through pre-defined criterias- Supported a long-term road map creation of the digital transformation strategy- Evaluated other players in the pharma industry to create a competition analysis- Supported the creation of a "minority report"-like social media monitoring in the corporate boardroom with social universe data visualization

Basel Und Umgebung, Schweiz

- Organized meetings, teleconferences and videoconferences- Took care of hotel, flight and congress registration- Handled expenses and reimbursements

Master In Human Computer Interaction Design, Information Technology

Master thesis: User research & interaction design concept for startup HYGGii (mental therapist app) Study project: Interaction design.

Nanodegree, Product Manager

Product Strategy, Product Design, Product Development, Product Launch

Bachelor'S Degree, Business Administration And Management, General

Major: Entrepreneurship Minor: IT as a business enabler

Professional Bachelor Odec In Business Administration (Hfw)