Sonia B. Email & Phone Number

Florida, United States

Fort Lauderdale, Florida, Us

• Defined the content structure, user flows, and visual style of the web application, leading to a successful product launch that achieved an impressive 10% CTR.• Conducted research to gather insights into user needs, analyzed competitors and industry trends.• Brainstormed and sketched initial ideas, and defined the webapp's structure and navigation hierarchy to visualize the arrangement of pages and content.• Created interactive prototypes using Figma, developed the visual style and branding for the webapp, designed UI components, and ensured a responsive design that works well on various devices.• Collaborated with developers to ensure the feasibility of the design, and provided design assets and documentation to guide implementation.• Reviewed the webapp for design consistency, and added micro-interactions, animations, and transitions to enhance user engagement.• Gathered user feedback and analytics data to make ongoing refinements based on user needs increasing user engagement by 25%.

Working with a diverse range of clients, contributing to numerous UI/UX enhancements across web applications, websites, landing pages, email campaigns, and more.

Sunnyvale, California, Us

• Designed and launched a self-serve web application generating a 30% increase in revenue. This encompassed the entire user journey, from user authentication pages to the seamless integration of new features.• Worked cross-functionally with all departments to create specs for new features based on project guidelines and user research results. • Updated email and website UI/UX by interpreting analytics insights and formulating data-backed recommendations, resulting in +10% increase in CTR across all campaigns. • Reduced project lead time by 25%, by effectively delegating actionable tasks to team members, accompanied by transparent task delineation and well-defined deadlines.• Established quarterly KPIs for the design team, focusing on enhancing performance, promoting alignment, facilitating discussions, and ensuring dedicated attention to goal achievement.• Managed regular cross-functional meetings, from 1-1 to all-hands, to report on ongoing and upcoming projects, metrics evolution, cultivate collaboration, and promote overall internal well-being.

• Designed and launched an eCommerce website to establish an online presence for their product line launch generating a 20% increase in revenue.• Conducted audits and generated performance reports, leveraging traffic analysis to guide ongoing website maintenance and assess the efficacy of design strategies.• Optimized content presentation for better readability and engagement.• Worked closely with Marketing to achieve KPIs in revenue, conversion, engagement, and site functionality; drive site personalization efforts to create an engaging and relevant user experience.• Designed and managed the end-to-end design and execution of all email campaigns, contributing to all marketing efforts.

Florida Oeste, Buenos Aires, Ar

• Updated the eCommerce website by optimizing UI and UX design elements to increase engagement and conversion rates, resulting in an impressive 80% increase in sales.• Conducted comprehensive research to identify gaps, opportunities in the beauty market, as well as strengths and weaknesses, all of which informed the design strategy.• Designed user flows that catered to the target audience, ensuring intuitive navigation and streamlined purchasing processes, boosting the average engagement time per active user from 30 seconds to 5 minutes.• Crafted seamless pathways from landing pages to checkout, reducing friction and enhancing the user journey.• Created visually appealing product pages with clear product descriptions, images, and reviews to boost user confidence in making purchases.• Continuously monitored website analytics to track user behaviors, identifying drop-off points to refine design elements and further enhance the user experience.• Collaborated on shaping the visual identity of the brand and the online store, ensuring a cohesive and engaging user experience.

Lauderdale By The Sea, Florida, Us

• Increased sales from previous years by aligning the companies website UI/UX with the brand identity, incorporating multi-language functionality, eCommerce capabilities, responsive layouts and intuitive user flows.• Analyzed website analytics and user feedback to identify areas that needed improvement and to understand user behaviors.• Improved website ranking position by analyzing trends, industry best practices, and by implementing SEO improvements. • Conducted competitive, keyword, and target analysis to inform design decisions.• Designed and maintained multiple websites for the company's diverse divisions located in London and Malaysia.

Dania Beach, Florida, Us

• Designed the eCommerce website utilizing a clean and user-centered UI/UX strategy, resulting in higher shopper engagement and conversion rates.• Improved website ranking through meticulous trend analysis, implementing SEO strategies, refining user experience, and ensuring accessibility compliance.• Defined the corporate identity, crafting comprehensive brand guidelines.• Produced compelling corporate stationery and advertising materials, maintaining brand consistency.• Collaborated in the growth of all social media platforms by designing impactful and current content.

• Increased brand awareness by creating cohesive web and print graphics aligned with the company's headquarters brand guidelines.• Produced a diverse range of design materials, including advertising graphics, billboards, monthly newsletters, magazine ads, technical brochures, catalogs, event booth billboards, and retail store banners.• Updated the website implementing User Experience optimizations and accessibility support.• Strategically contributed to marketing campaigns by analyzing objectives and prioritizing modern initiatives to increase brand reputation.

- Designed banners, newsletters and website images with updated brand guidelines.

Ciudad Autónoma De Buenos Aires, Buenos Aires, Ar

- Designed banners, gifs, UI kit, social media images, and advertising posts.

- Increased sales by creating a compelling and creative brand experience for this retail online store of women clothing, including packaging design, corporate stationery, and brochures. - Created corporate website, including eCommerce capabilities. - Growth of all social media accounts, by planning and designing impactful and trendy content (photo, video, copy) with graphic design tools, Photoshop and Illustrator.

B.A. Degree In Advertising And Institutional Communication., Advertising

High School Diploma

High School Diploma