Orchestrated $40M+ software engineering operations for Avid's diverse product range in Video & Media Solutions, optimizing Media, Enterprise, Broadcast, News, and Post solutions alongside third-party certifications. Collaborated closely with executive and leadership teams to align business strategies, fostering synergies across solutions, workflows, and technologies both internally and with external partners. Led implementation of Secure Software Development Lifecycle (SSDLC) and refined Product Lifecycle Management (PLCM) processes as engineering focal point.• Spearheaded engineering initiatives, resulting in $250M+ annual revenue boost in Video & Media Solutions, leveraging global team of 380+ engineers.• Achieved 206% increase in profitability and shareholder value since November 2018.• Pioneered transition to subscription models, enhancing flexibility and profitability from perpetual licensing structures.For Media Enterprise & Cloud, I took on a pivotal role in collaborating with enterprise clients to adapt remote workflows during the pandemic. This effort drove technology modernization and innovation within teams, including updating technology stacks and transitioning legacy services to Linux and containers. I led a division of software engineers in designing, developing, testing, and deploying high-quality software products. Additionally, I worked closely with product management, design, and other cross-functional teams to define product roadmaps and prioritize feature development. • Spearheaded transition of Avid Enterprise engineering and services to cloud and hybrid solutions, aligning with pandemic-induced demand shifts, managing 160-member global team.• Implemented monthly and weekly communication structures, including all-hands, tech talks, and staff meetings, optimizing information flow across disparate systems to enhance collaboration within engineering organization.

Appointed managing director / general manager for the Avid Nordic entity.

As Managing Director at Avid since 2018, I've overseen all aspects of our operations in Germany, including HR, payroll, benefits, talent development, acquisition, and contract management. Leading and mentoring cross-functional teams, I've ensured alignment with company objectives and compliance with regulatory requirements and industry standards. Additionally, I've monitored market trends and the competitive landscape to identify both opportunities and threats for the organization.Selected contributions:• Orchestrated significant merger in 2019, consolidating four German Avid subsidiaries into Avid Technology GmbH, resulting in streamlined operations, reduced complexity, and substantial cost savings in reporting and auditing expenditures.• Optimised operational efficiency and cost-effectiveness through continuous improvement initiatives.• Represented company at industry events and conferences to enhance brand visibility and reputation.

In this role, I played a pivotal role in collaborating with enterprise clients to adapt remote workflows during the pandemic. This effort drove technology modernization and innovation within teams, including updating technology stacks and transitioning legacy services to Linux and containers. I led a division of software engineers in designing, developing, testing, and deploying high-quality software products. Additionally, I worked closely with product management, design, and other cross-functional teams to define product roadmaps and prioritize feature development. My focus on driving innovation in software architecture, development methodologies, and technology stack ensured scalability, performance, and security across our offerings.• Spearheaded transition of Avid Enterprise engineering and services to cloud and hybrid solutions, aligning with pandemic-induced demand shifts, managing 160-member global team.• Implemented monthly and weekly communication structures, including all-hands, tech talks, and staff meetings, optimizing information flow across disparate systems to enhance collaboration within engineering organization.

During this tenure, I spearheaded software engineering activities for the Platform, Media Suite & Cloud division. My key accomplishments included implementing a technology strategy focused on universal and reusable tech for on-premises, cloud, and hybrid workflows. This involved transitioning to fully containerized services within a Kubernetes-managed platform. Additionally, I established and maintained relationships with key stakeholders, including customers, partners, and internal departments, to ensure alignment and collaboration across all initiatives.• Unified disparate engineering groups into cohesive team, optimizing expertise and fostering synergies to deliver seamless broadcast, news, and production workflows across MediaCentral, Production Management, Asset Management, Newsroom Management, and related media services.• Adopted modern web, microservices architecture, and RESTful API approach, wrapping heavyweight legacy services and prioritizing lightweight technologies like JavaScript, Node.JS, Python, and Golang for enhanced efficiency. REST interfaces and responsive web frameworks such as React were utilized for UI development.

Spearheaded the expansion of platform engineering and pioneered cloud-centric teams, leveraging Amazon Web Services and Microsoft Azure. My responsibilities included leading the platform engineering and cloud operations teams in designing, building, and maintaining Avid's platform and cloud infrastructure. I also defined and implemented strategies for optimizing platform performance, scalability, and reliability, in order to meet the evolving demands of our customers.• Established SaaS-based platform for collaborative workflows, enabling Pro Tools Cloud collaboration and Avid Link.• Developed operations for cloud offerings, implementing 24x7 monitoring and support to ensure 99.9% platform availabilityExpanded the platform engineering team and spearheaded the first group of cloud-centric teams, utilizing Amazon Web Services and Microsoft Azure.

Led team responsible for developing and maintaining platform services and common functionalities across Avid's product portfolio. Defined and implemented strategies to enhance platform capabilities, scalability, and performance to support Avid's product ecosystem. Collaborated with product management and engineering teams to identify common requirements and develop shared solutions for efficient product development.• Led global engineering teams to develop next-generation digital asset management system featuring clustered service-oriented backend, APIs, and modern responsive web client.• Spearheaded release and extensive expansion of Interplay Central solution since 2011, integrating media services and web editor for enhanced journalist workflows, solidifying its position as premier solution for enterprise news and broadcast production

Managed three engineering teams focusing on APIs, command-line tool, client-frameworks as well as client applications for digital production workflows including the native integrations into Media Composer and Pro Tools.Spearheaded the investigation and proof-of-concept for a fully web-based Digital Asset Management for production purposes for News and Broadcast.

Expanded my role of engineering manager and brought Avid Interplay to life, a production management tool consisting of backend, APIs and cross-platform clients for administration, metadata and searching.

Led two engineering teams, focusing on the development of the cross-platform software stack running on Windows, Linux and Mac OS X, which included the core APIs and graphical end user applications for digital asset management.Acted as the release and project manager for various software projects.

Moved into software engineering and headed a team of seven engineers to design and implement the first cross-platform API and a corresponding cross-platform client-application for version control.

Moved into software engineering and headed a team of seven engineers to design and implement the first cross-platform API and a corresponding cross-platform client-application for version control.

I took on the role of presales consultant with a focus on the digital asset management space, acting as the bridge between software engineering and major film studios like Pixar and Sony Pictures Imageworks to bring the next generation of digital asset management from NXN to live - alienbrain VFX.

Led the development group and headed the IT department of a small multi-angle viewing experience streaming startup in California.Werner Bauer, OWL's Director of Product Development and Head of Information Technologies, has eleven years experience in software development. In his previous position as Technical Director of Mausik Systems, a privately held German high tech outsourcing company, he successfully led a variety of software engineering and development projects for customers such as Apple Computer Europe. He was part of a very select group of lead developers and engineers who successfully contributed to Apple's Central European server business success and headed various projects of Apple’s external Mac OS X Server Consultant team. Mr. Bauer is a leading technologist with strong development knowledge and background. (Reference: http://www.ourworldlive.com)

Worked at the computing and data center, supporting networking and information infrastructure as well as the specialized computer pools for University staff and students.

Led a variety of software engineering and development projects in a small consulting firm, mostly focusing on presales and support activity for high-end customers in the print and media industry.Provided consultancy, strategy, planning and implementation of soft- and hardware solutions including corresponding computer networking for all three major operating system platforms (Windows, Mac OS and Linux).I was part of a selected group of lead developers and engineers for Apple, called "Apple Freie Systemberater", who contributed to and supported Apple's Central European server business. Headed various projects of Apple’s external Mac OS X Server Consultants team.