▪ Built a marketing engine to support Inkbound product lifecycle, including the game’s Early Access launch, major events, and Steam sales, by building, coordinating, and launching campaigns across social media e-mail marketing, and community channels on Discord and Twitch. ▪ Grew the impact of email communications, driving a 50% rise in open-rates (29.85% to 44.21% opens) and a 500% growth in click-throughs (from 4.4% to 19.39% CTR) over twelve months, which converted to community growth and engagement. ▪ Built and managed marketing campaigns on X (formerly Twitter) that increased the studio’s followers by 603% in 18 months and impressions of select posts by 1178%.▪ Conceptualized and executed creative, cross-functional campaigns for content creators, increasing livestream outreach by 2,133%. ▪ Cultivated a thriving community of 10,000 passionate players from the ground up by fostering positive relationships, ensuring close communication between devs and players, and continually engaging players across channels. ▪ Organized and enforced brand identity across Steam, email, social media, and community channels by collaborating with the art department for Inkbound, developing messaging for outgoing communications, and consulting game developers on content and tone of their blog posts. ▪ Fostered ongoing engagement by serving as the primary point of contact for players, enforcing community guidelines across all social platforms, and connecting player feedback to the dev team. ▪ Grew Twitch engagement to 67% and viewership to ~2000 viewers via a six-month campaign designed to involve the audience directly in streams, including by hosting twice-weekly exclusive giveaways.

Mentee to Diana Lopez, author of middle-grade novels LUCKY LUNA, CONFETTI GIRL, and Disney's adaptation of COCO.

• Informed marketing strategy to boost Google ranking score through heuristic evaluation of company site, which included UX accessibility evaluation, blog content development, and social media outreach.• Optimized site content for SEO through keyword research and utilization of Wordpress plug-in: Yoast SEO.

• Optimized digital content by incorporating SEO best practices throughout the client’s web copy and workedclosely with key stakeholders to simplify product messaging.• Counseled engineering team through application iteration and communicated using UX methods such as participatory design, wireframe, and user journeys

“Designing for the Hybrid Body” ● Conducted rapid qualitative research across two online multi-player games over one year and coded observations through virtual ethnographic methods. ● Designed three models in virtual reality to test and observe user behavior using the developer software Unity and programmed interaction and NPC behavior using C#. ● Developed A/B Testing framework and wrote user surveys for future case studies. ● Expanded the model for analyzing and understanding abusive behavior in online spaces.

● Researched obstacles for social media platforms in an age of changing the lexicon around gender concerning advertising revenue. ● Developed machine learning model for gender prediction from blog texts and used Weka (a suite of machine learning software) and Lightside (an open source text-mining tool). ● Improved from baseline performance by training model over biased sub-datasets from Blog Authorship Corpus with an AdaBoost Decision Tree method.

“Privacy Security Risks in Ubiquitous Computing” ● Connected behavioral precedents of online user behavior with personally identified privacy issues in connected home devices. ● Formulated ramifications to the customer base and product growth in case of abusive behavior.

● Capitalized on technical understanding to resolve discrepancies between designers’ intent and engineers’ requirements. ● Directed project tasks and maintained project schedule by facilitating communications between architects, engineers, clients, and designers.● Advanced from designing residential projects to larger corporate and civil projects including the Salesforce corporate offices and the Transbay Transit Center in San Francisco, CA.

● Surpassed primary intern responsibility by taking on project management roles in addition to completing design tasks. ● Arbitrated between different firms to integrate Illuminosa’s design’s with primary construction documents.● Endorsed by the employer and received the Emerging Lighting Design Professionals Grant by the International Association of Lighting Designers, a fund used to support professional continuing courses and earned certificate for lighting design technology at the Pacific Energy Center in San Francisco.