Community Manager
Current▪ Built a marketing engine to support Inkbound product lifecycle, including the game’s Early Access launch, major events, and Steam sales, by building, coordinating, and launching campaigns across social media e-mail marketing, and community channels on Discord and Twitch. ▪ Grew the impact of email communications, driving a 50% rise in open-rates (29.85% to 44.21% opens) and a 500% growth in click-throughs (from 4.4% to 19.39% CTR) over twelve months, which converted to community growth and engagement. ▪ Built and managed marketing campaigns on X (formerly Twitter) that increased the studio’s followers by 603% in 18 months and impressions of select posts by 1178%.▪ Conceptualized and executed creative, cross-functional campaigns for content creators, increasing livestream outreach by 2,133%. ▪ Cultivated a thriving community of 10,000 passionate players from the ground up by fostering positive relationships, ensuring close communication between devs and players, and continually engaging players across channels. ▪ Organized and enforced brand identity across Steam, email, social media, and community channels by collaborating with the art department for Inkbound, developing messaging for outgoing communications, and consulting game developers on content and tone of their blog posts. ▪ Fostered ongoing engagement by serving as the primary point of contact for players, enforcing community guidelines across all social platforms, and connecting player feedback to the dev team. ▪ Grew Twitch engagement to 67% and viewership to ~2000 viewers via a six-month campaign designed to involve the audience directly in streams, including by hosting twice-weekly exclusive giveaways.
