Anthony Baum Email & Phone Number

Los Angeles, CA, US

New York, New York, US

• Leading and mentoring a team of analysts and engineers, translating the vision of company leaders into organizational data roadmaps and shipping impactful internal and client-facing data products.
• Fostering a culture of excellence and industry acumen, mentoring staff to build the team’s technical proficiency and cross-team communication skills, and driving consistent individual growth.
• Collaborating regularly with C-level leadership to ensure R&D initiatives, business intelligence findings, and the data team’s technical work are recognized, understood, and advancing the company mission.
• Designing and leading the development of an A/B testing framework for multi-channel media campaigns, contributing to significant improvements in marketing performance across the entire client base.
• Partnering with the Engineering team to revamp reporting mechanisms, employing automation to cut data processing time and increasing scope for more detailed reporting and analysis.
• Creating a viewership "marketplace" platform that allows faster and more advanced campaign optimization analyses than previously possible.

New York, New York, US

• Supervising all data team members fully remotely, receiving praise for extensive positive team feedback, high retention, and team cohesion.
• Transformed a key internal analytics tool into a customer-facing data-as-a-service product, providing the company’s first non-commission-based, ROI-positive revenue stream.
• Developed an innovative machine learning approach for estimating viewership on unmeasured TV channels, filling critical measurement gaps and saving hundreds of thousands of dollars in data costs.
• Generated analytical models and insights that played a crucial role for key clients, for example, confirming a large client's hypothesis about the superior quality of TV-generated web traffic, which led to more.

New York, New York, US

• Designed, built, and deployed the company's first proprietary lift-based attribution model for TV.
• Engineered time series models to quantify the influence of specific media channel expenditures on web traffic, enhancing the granularity of campaign analysis and enabling more targeted marketing strategies.
• Developed a media mix optimization model, integrating proprietary TV, digital, and web traffic forecast data, significantly increasing the precision of media budget scaling and driving higher client spend as a result.

New York, New York, US

• Modernized reporting processes using Alteryx, boosting efficiency by converting days-long ETL operations into a matter of hours.
• Analyzed media spend impact for a top CPG brand, identifying key lag times between media spend changes and retail sales impacts.
• Performed comprehensive lifetime value analysis for a leading home and garden brand, demonstrating the superior revenue generation of TV over other channels.

Vienna, Vienna, AT

• I enjoyed working with social media analytics to optimize ad spending efficiency, curate and produce the best performing content, and target users that would most benefit brand outreach.
• Utilized data analysis tools in Python and Excel to build custom reporting solutions for company social media channels.
• Increased company social account engagement in North American by over 100% by pushing data-driven strategy and budget decision making.
• Provided technical and editorial support for our media products to third party vendors, including Red Bull, Swatch, and Formula One.

Vienna, Vienna, AT

• I worked on the international forecast team, specializing particularly in severe weather forecasting and warnings.
• Effectively and accurately responded to clients’ time-sensitive and high-risk needs.
• Praised in customer and manager feedback for my ability to concisely deliver complex information to individuals with a range of scientific understanding.
• Worked to produce weather-related media content for our B2C channels, including web content editing and video production.

Oneonta, NY, US

In a position I loved, I welcomed new international students to the United States, and helped their integration into college life here. Training for the program included diversity and anti-discrimination guidance, mental health counseling, and academic advisement skills. I took the lead mentor role during my final year in the program, developing leadership.

Oneonta, NY, US

Within the SUNY Oneonta Meteorology department, I worked in a research position assisting Dr. Melissa Godek on her research project; "Validity of the Indian Summer Singularity across the Northeastern United States". The role was primarily to collect and organize large amounts of data in complex Excel spreadsheets. While not the primary responsibility, I.

Master Of Science - Ms, Computer Science

Bachelor Of Science - Bs, Atmospheric Science

Bachelor Of Arts - Ba, German With European Studies