Baudouin Snel Email & Phone Number

Shenzhen / Hong Kong

From Feb 2014 till now : Left CBA Trading (SDA group) to continue with my own company the supply of Chinese equipment for Africa and mostly for Congo (RDC) for projects in Agriculture, Solar Energy, River Transportation and materials for Hotel interior decoration. Our business unit "China Africa Sourcing" provide a full procurement service from sourcing, quality control in factory, payment and logistics management and finally after sale technical support including installation on site when requested.From 2010 to 2014Company becomes dormant as I assume general management of another company CBA Trading ( part of a large Belgian Trading and Distribution Group in Africa ) focused on sourcing Chinese equipements to export to in Africa.From 2005 to 2010 : Develop our Business from China and Hong Kong Return to China after 2 years in Belgium to set up my own sourcing and quality control company in Hong Kong with a rep office in Shenzhen (China) focused on consumer electronics for Europe and Equipment for R.D.Congo. Continue my representation of Brussels Region Investment Agency to attract Chinese company to Brussels to set up European HQ and organize several VIP delegation of Belgian and Chinese Officials in Brussels and Shenzhen. From 2003 to 2005Set up my own consulting company in Brussels, Belgium with a local partner offering a business centre in Brussels to assist Chinese companies looking to invest in Europe.. Opens the Shenzhen office of Brussels region agency in charge of investment promotion to Brussels for China.

Shenzhen, Guangdong, China

Return to Belgian Beer importation using previous experience of introducing Belgian beer brand as Hoegaarden and Duvel in 1997 in China (see Vandergeeten Food & Drink Distribution ).Took over and merged importation and distribution business of Belgian Beer from Silly Brewery to China into our Shenzhen subsidiary "China Euro Services (Shenzhen) Co Ltd. Restructure and focus business on Killer beer line a young beer range based on a wheat beer with fruit juices and attractive packaging.Manage and realize ourselves all import procedures and chinese labeling thru our own Shenzhen import company. Develop basic POS material and manage marketing activities for the brand development in China online and offline. Expand the range of belgian beer brand to offer full supply chain service to large retailers and distributors in China including : * Classics Belgian specialty beer like Rochefort Trappist beer and Lindemans Lambiek for large regional importers and big distributors looking for reliable supplier capable of offering full documentation and labeling as well regular and fast supply of major brands. * Lagers beer from Belgian private label specialist Martens Brewery aimed at Supermarkets and big online retailers looking for canned beer at low price direct from Belgium.A business unit of China Euro Services Group.

Shenzhen / Hong Kong

Decided to leave CBA Trading to develop my own "China Africa Sourcing" department to act as a sourcing office for large sino africain projects in Central Congo focusing on Agriculture, Construction, Interior Decoration and Transportation projects with the aim of offering a full assistance from Sourcing to Quality control , Logistics and even technical assistance or installation in Africa. Also was nominated China Representative of Brussels CBL - ACP ( Chamber of Commerce and Industry between Belgium /Luxembourg and Africa Caribbean - Pacific) in China ( www.cblacp.eu ) to develop China Belgo African projects.A business unit of China Euro Services Group.

Hong Kong /Shenzhen

Set up buying office/trading branch of a large belgian group called SDA active in the distribution of industrial equipment and machinery in central africa. Responsible for for the HK and Shenzhen subsidiary of the SDA group in charge of sourcing and selling chinese equipment to group companies in Africa and belgium and to outside customer based in Africa mostly. Offer full assistance to african or european customers to guarantee their purchase of equipment and machinery from China will be problem free.

Shenzhen, Guangdong, China

- Established the first office and representation of the Brussels Region in South China.- Represented the Brussels region with the authorities of the city of Shenzhen and the Chinese government.- Provided support to Chinese companies in southern China investing in the Brussels Region.

Shanghai, China

Set up first belgian owned distribution company in China for Belgian chocolates and beer. Managed three wholesale companies in China (Beijng, Shanghai, Shenzhen with 50 staff) and a head office in Hong Kong. # Launched famous belgian brand in China such as : Hoegaarden, Duvel, Chimay, Lindemans etc and chocolate brand as : Cote d’Or, Duc d’O, Droste, and others. # Developed sales and presence in major retail chains including: Carrefour, Wal-Mart, Park and Shop, Metro. .Developed largest imported draught beer distribution in key bars.# Improved merchandising and marketing support to local distributors# Found new brands and obtained larger marketing budget from suppliers# Streamlined the import process and managed the whole logistics circuit.# Computerized accounting system in English for all 4 business units .

Joined a large Belgian retail family group belonging to French retail tycoon “Pierre Delhaize” to oversee its sourcing and distribution activities in China and Hong Kong for Delcom SA first and then for Vandergeeten Food distribution later.# Set up the Shenzhen representative office of Delcom SA acting as the buying office of consumers electronics for a large belgian importer of consumer electronics from China part of the European Alliance "UNITED Electronics" # Develop new product lines and found new suppliers in China.# Improved the Quality Control by developing in house technical team, factory audits and pre shipment inspections.# Due to reorganization in the Belgian head office, Delcom Shenzhen Rep office was closed but stayed with the group to take charge of another activity of the group in China.

Shanghai, China

- After setting up the first JV company of Carrefour in Company as development manager I decided to take an operational function in-store as the Fresh Fruits and Vegetable Dept Chief for the first Carrefour Hypermarket Chain in shanghai. - Set up and found the key suppliers for Fresh vegetables and fruits within whole china and set up one of the first actual vegetables and fruits department in a supermarket in China as opposed to traditional wet markets.

Shanghai, China

- Was the first expatriate manager and staff selected and sent to China to be in charge of the preparation work to set up the first Carrefour store in China.- Conducted preliminary market study, search for potential sites, reviewed and negotiated the JV company terms with potential partners and the Shanghai government.- Assisted General Manager for the opening of the first Carrefour store in Shanghai- Participated in the development of stores in Beijing and Guangzhou.

Taipei, Taipei City, Taiwan

Training in-store for 6 months in Taipei and then was sent to Guangzhou and Shanghai as first staff in China for carrefour to prepare the development of the first foreign chain of hypermarket store in China.

Taipei City, Taiwan

Develop the cobalt product line with China and Taiwan customers

Brussels, Brussels Region, Belgium

In charge of financial Reporting to US HQ for 5 business unit of Beatrice Foods Company North Europe (now part of Conagra Brands).

Paris, Île-De-France, France

Master In Intl Business Studies, Business And Adminsitration

Foreign national track (from Belgium) Did my internship at Pittsburg for Westinghouse electric Presently working in South CHINA for more.

Ingenieur Commercial, Business Management Studies

Graduated Magna cum laude graduation thesis on the deregulation of US Air Transport Sector