- Leads the customer care team in the management of trade & consumer bookings to all ticketed venues in Rockefeller Center, Top of the Rock Observation Deck, The Rink, & the Rockefeller Center Tour- Training of the sales & customer service team to work across two ticketing systems, ensuring they are educated on the products & pricing, standard operating practice, & delivering on goals - Cultivates & nurtures B2B relationships with the trade clients including GoCity, CityPass, Sightseeing Pass, GetYourGuide, Viator/TripAdvisor, Expedia, +500 tour operators, & concierge - Oversees execution of trade marketing initiatives to OTAs, tour operators, concierge, groups- Budget development & management for trade marketing, sales initiatives such as tradeshows & missions, client & concierge familiarization events, concierge & client gifting plus entertainment- Identify new sales initiatives & opportunities that fully support RC market demographic & products- Represents Rockefeller Center at international & domestic tradeshows plus sales missions - Works closely with marketing & operations directors to provide best guest experience & collaborate regularly to discuss areas to optimize - Active, longtime member of NYC & Company, US Travel, & Student Youth Travel Association (SYTA)

Established Destination Manager with strength in partnership building with suppliers, negotiation, strategic promotions, and account development. Solely responsible for contracting of activity products in NYC, DC, Boston, Philadelphia, Chicago and many strategic national & global partnerships with headquarters based in this geographic area. - Acquired & managed over 200 activity & tour operator supply partnerships, accounting for over 1200 products for sale including, but not limited to, Broadway & regional theatre shows, walking & bus tours, museums, attractions, theme parks, and ground transportation - 70% increase in gross sales & 5% increase in conversion YOY for NYC alone by tripling product portfolio- Provided industry & market expertise to business development & product teams to improve consumer shopping experience, ticketing strategy, & API integration for Expedia’s new supplier extranet - Regularly negotiated higher margins with strategic national partners including but not limited to GoCity, Broadway Inbound, Merlin Entertainments, Historic Tours, Entertainment Cruises- Shared best practices with supply partners based on market trends domestically & internationally, advance purchase window plus orchestrated merchandising opportunities - Quarterly conducted competitive market analysis improve conversion, ensure pricing parity - Quarterly conducted business reviews with partners to review areas for improvements & optimization- Engaged with internal merchandising & marketing teams across all of Expedia’s distribution points to enhance exposure for promotions via social media platforms, SEO & SEM initiatives, email marketing, as well as assisted in creation of sweepstakes prizes

Operating out of Madame Tussauds New York office, I handled trade sales for Madame Tussauds Washington D.C. and Legoland Discovery Center Chicago. Much focus was on the development of the student market to drive volume and revenue to Madame Tussauds DC, which addressed educator's needs when traveling to the nation's capital. Guerrilla sales and marketing efforts employed to garner quick wins during need periods.- Grew visitation 40% YOY in 2010 for Madame Tussauds DC via sales to meeting planners, tour operators, & student groups - - Leveraged the US attractions in a synergistic manner to activate new business opportunities & expand upon existing partnerships - Negotiated a groundbreaking national partnership with Groupon in 2010, securing all US Merlin attractions a 70/30 split of revenue, resulting in strategically placed quick-wins over the course of 1 year equating to 30K tickets sold for the DC attraction- Secured 3-year sponsorship on behalf of US Merlin attractions with Student Youth Travel Association (SYTA) comprised of a comprehensive marketing plan to reach student tour operators across multiple platforms - Built brand awareness for US Merlin attractions through press & advertising via travel trade distribution channels coupled with annual attendance at international & domestic tradeshows & sales missions- Created & implemented the sales & marketing plans to target individual customers, schools/camps & special event buyouts- Managed efforts of sales coordinators based in the various US Merlin attractions & worked in tandem with group sales reservations team based in NYC

My role entailed working with FIT & group sales clients including Expedia, Travelocity, Orbitz, and Virgin Holidays, as well as the cultivation of new accounts. My client base included many online and wholesale tour operators as well as corporations, meeting planners, and destination management companies. Attended numerous tradeshows throughout the year domestically and internationally representing all Broadway & off-Broadway shows the company sold via FIT & group sales.

Assistant to Randall Wreighitt, Broadway Producer, and his theatrical marketing team. Developed strategies to provide an array of exposure through barter advertising and cross promotion at a low cost to each client and strategically targeting niche markets. Coordinated special events, book signings, and talk-backs with artists. Nurtured established relationships and created new partnerships with over 300 publications, internet sites, non-profit organizations, publicists, event promoters, and marketing professionals. Assisted producer and marketing director by providing support with financial and administrative duties as well as reception.

Touring educational theatre company, bringing classical works to life through performance and workshops with students.Marketing: developed strategies to target educators and media, designed and wrote copy for press, advertisements, and marketing materials, also coordinated direct mail campaigns.Sales: cultivated relationships with community and school representatives to book performances and workshops catered to their specific facility and audience. Delivered presentations to school and community representatives detailing the services and resources provided by our company. Educational Development: compiled research for an educational enrichment kit, provided to incorporate our production elements into the educators curriculum. Casting: consultant to the director and executive producer.Administration: maintained database of public/private schools and community organizations.Web Development: created, deployed, and maintained website.

Oldest off-Broadway theatre in NYC with not-for-profit and commercial producing arms. -Marketing: coordinated direct mailings, maintained databases, designed signage for special events.-Fundraising: solicited donations of goods and services totaling $500,000 as well as created sponsorship opportunities for Cherry Lane Alternatives 3rd Annual Benefit amidst the terrorist attacks of 9/11-Administration: provided front-line reception and customer service for management office, assisted in direct mail campaigns, and provided front of house theatre support for all productions.